Notice Something Different? The Twitter Character Count Doubles to 280

Does your Twitter seem different?

A big change is here. As of this morning, every Roman alphabet user across the world will have 280 Twitter characters to play with; doubling the original 140 limit.

Will you need 280 to get your point across? Probably not. In fact, most testers admitted they didn’t use the full 280. However, it will be interesting over time to see if Twitter users find the switch beneficial. Social media critics are also waiting to discover if it provides additional value to win over millennial Snapchat users and Facebook purists.

Here at The Social Campfire – copywriting rules. Saying big things in small spaces is my specialty. I’m not necessarily excited or affected by the change. However, I do expect the development to be beneficial for instances where users require longer explanations. If the rollout happened earlier, stories shared with #MeToo may have been able to fit in the text box instead of displayed in a graphic. In addition, marketers can fit more tags, mentions, and links with their copy.

To learn more about the news, visit the Ars Technica website.

Your Turn: What do you think about doubling the Twitter character count to 280? Do you like the change? Comment below! 

Don’t Believe in Social Media Advertising? You May Be Doing It Wrong.

This week, I was browsing the Alignable community site when I came upon local reviews for LinkedIn and Facebook advertising. The ratings were abysmally low; between 1.5-2.5 stars out of 5 stars total. This is not how I view these successful business tools, so I started to think more about what is behind it.

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Why Aren’t Your Social Media Ads Working?

The answer is simple – the people who don’t like Facebook and LinkedIn ads haven’t been able to enjoy their success. Part of this lies in trying to do it yourself, instead of partnering with an experienced social media marketer who can apply best practices and focus on results to take your ads to the next level.

Here are a few common reasons why social media advertising doesn’t work for your company:

  • You’re using the wrong platform. If you’re a medical device company or financial consulting firm, there is a chance that your Facebook ads will fall on deaf ears. Likewise, pizza shops or florists may not see any results on LinkedIn. Work with a social media expert to decide which platforms are best for your target demographic, so you don’t waste money on the wrong site.
  • Your ads aren’t engaging enough. Whether you are a graphic design firm or construction company, you won’t gain any traction with social ads if they aren’t compelling. This is where a copywriter comes in. While you provide your industry expertise, let your professional writers and marketers craft quality content that will engage potential customers.
  • You’re talking about the wrong thing. Many companies try to create ads that are too advanced for their marketing strategy. Pay attention to where your social media followers are in your marketing funnel and create a plan accordingly. A social media consultant can help you with this.
  • Your budget is off. Be as realistic about your social media advertising budget as any other area in marketing. You won’t be able to spend a mere $10 on Facebook advertising and find 20 lifetime customers in 2 days. It just doesn’t work like that. All advertising takes planning and patience. A social media team can tell you what type of budget is appropriate for the people you are trying to target and what kind of results you can expect.

While social media advertising isn’t as easy as it sounds, it can provide a host of branding and lead generation benefits for your company. To learn more about how social media ads on Facebook and LinkedIn can work for you, please contact me.