Trust us: building an online community is not as scary as it seems. A community is nothing more than a group of people with shared interests. In the virtual world, people come together to discuss the topics and products they are passionate about.
An online community is comprised of people who care about your business as much as you do. These clients are your best advocates. They can become best focus group for testing or promoting new products. With a combination of patience, priority on developing quality relationships and down-and-dirty creativity, businesses can create thriving conversations.
When you are ready to roll up your sleeves and get your online community rolling, start with these informative reads for tips on constructing an engaged audience: