Choosing the Right Content Marketing Tools for Lead Nurturing

Are you writing your blog posts like you’re making a sales pitch?

You’re playing in the wrong part of the funnel.

In most instances, if someone is reading your blog, they aren’t yet ready to make a purchase. In the marketing world, we call this TOFU content – content meant for our visitors at the top of the sales funnel.

In fact, statistics say less than 5% of first-time website visitors are ready to make a purchase of goods or services.

Multi-channel online marketing has stamped its permanent place in society. Today, an effective way to increase value and sales is to create content for the top, middle, and bottom of the funnel. You must also know what kind of content you should place at what point in that funnel. This is known as the art and science of Content Marketing.

Continue reading “Choosing the Right Content Marketing Tools for Lead Nurturing”