• Choosing the Right Content Marketing Tools for Lead Nurturing

    Choosing the Right Content Marketing Tools for Lead Nurturing

    Are you writing your blog posts like you’re making a sales pitch? You’re playing in the wrong part of the funnel. In most instances, if someone is reading your blog, they aren’t yet ready to make a purchase. In the marketing world, we call this TOFU content – content meant for our visitors at the…

  • Week of 9/14 Project Roundup – The Social Campfire

    Week of 9/14 Project Roundup – The Social Campfire

    What a wonderful week of content, copywriting, and social media projects! Here’s a snapshot of what Jessica and The Social Campfire have been working on for clients this week: The natural, exciting and beautiful world of #TequilaCraft: