5 (More!) Frightening Social Media Marketing Mistakes to Avoid

If you read Part One of this two-part frightening social media mistakes series, you know there is plenty you can do to make your Halloween engagement and sales soar – and much you should avoid. Design and create a spectacular fall social media engagement plan with my tips below.

Steer Clear of These Spooky Social Media Marketing Mistakes

Avoid these common social media marketing mistakes…

Forgetting to Post Halloween Photos/Updates  social-media-marketing-orlando

This Halloween, don’t forget to post what you are doing in-office and in-store. Are you decorating your staff cubicles? Dressing up in costumes as a team? Snap a photo! Pair it with a couple lines of copy about what is happening in the picture and how your company is getting festive. Failure to post these photos on social media is a missed opportunity to engage. Don’t forget to use hashtags like #Halloween and #Halloween2017.

Sharing/Posting Too Much

Some of us absolutely love Halloween. However, there is such a thing as posting too much. Stick to one Facebook or LinkedIn post to celebrate 10/31 – and make it count. You can share a few times on Halloween if you’re on Twitter or Instagram.

Getting Too Creepy

For some businesses, there is such a thing as too creepy. Don’t forget, you and/or your social media marketing partner know your brand better than anyone. If gory Halloween graphics or frightening videos don’t sit well with your type of customers, don’t post it. For example, professional services brands may opt for a classier autumn look (think pumpkins and fall leaves), while companies catering to children may post cute or funny graphics instead (laughing pumpkins or other kids in costumes).  While Halloween is a holiday of ghouls and goblins, consider who you are sharing your posts with.

Forcing Your Posts

If you don’t have much to say about Halloween, don’t worry about it. There’s nothing worse than feigning enthusiasm or trying too hard to celebrate in your tweets. Focus on being authentic. If it’s not your favorite holiday or you don’t have much going on in the office, consider a simple “Happy Halloween” greeting with a photo of Jack o’ lanterns or a bowl of colorful candy.

Attorneys and educational brands can remind their followers to be safe and watch out for children “trick or treating”, while boutiques and consulting firms can ask their followers to tell them what they enjoy doing on Halloween or their favorite October 31 memory. While I recommend posting something that day, you don’t have to be cookie cutter. Think outside the box.

Ignoring Curation Possibilities

Strapped for time? Don’t forget curation! Your colleague may have an event going on that you want to help promote – or you may find a funny GIF you can take off GIPHY. Introduce your followers (and customers) to your brand’s favorite Halloween articles, animations, and videos by sharing them straight from Facebook or re-posting them on Instagram. There is no harm with a few RTs or mentions on Twitter, either. If you wrote a blog last Halloween or think some of your content applies to the holiday, re-post it on social media.


I want you to succeed in your fall social media marketing strategy! If you haven’t already, be sure to read my blog about avoiding 4 more social media mistakes for business. You can also follow me and The Social Campfire brand on Facebook to stay updated on the latest social media tips all year long. 

#FridayFact: 6 Social Media Factoids for You to Share

Happy Friday! We’re Celebrating #FridayFact with these 6 awesome factoids for you share on social media.

Which one is your favorite?

fruit-1208214_1280

10 Awesome #FridayFact Features

1.  Sea Cucumbers eat with their feet.

sea-2361247_1920.jpg

2. Hawaiian Punch was originally developed as an ice cream topping.

ice-cream-cone-1274894_1280.jpg

3. Captain Morgan is a real person. He was a Welsh pirate who later became Jamaica’s lieutenant governor.

beach-815303_1280.jpg

4. There are about 70 total ingredients in the McDonald’s McRib.

heart-1394204_1280.jpg

5. Until the 1950s, stop signs were yellow.

Stop.jpg

6. George Washington insisted his continental army be permitted a quart of beer per day as part of their rations.

Laptop and Beer.jpg

Comment on our blog to add another fact to the list!

For help with social media calendars and fact posts, email us.

Now you can post 360-degree photos on Facebook straight from iOS camera app — 9to5Mac

It wasn’t that long ago when creating 360-degree photos that you could share with others online required special camera kit, and you had to post them on websites that supported the feature. It’s since got much easier, and as of the latest update to the iOS Facebook app, you don’t need anything more than your iPhone…

via Now you can post 360-degree photos on Facebook straight from iOS camera app — 9to5Mac

ORLANDO MARKETING AGENCY FACEBOOK Meeting

5 Myths About Marketing Agencies – & Why Small Businesses Prefer Boutique Service

As Business Owners and Entrepreneurs, every last one of us has come from an industry, trade, or craft that inspired our personal mission, and first sparked our intention to own and operate our own brand.

Like many owners of marketing companies, I started as a reporter, writer, and marketer for a variety of small to bigger agencies and businesses – a girl’s gotta pay the bills and bolster her resume, right? 

From freelance to 9-5 – I’ve experimented with different styles of working, a myriad of staff sizes, and a bunch of marketplaces.

And yes – like many business owners, I’ve worked in a marketing agency. That’s exactly why I know the difference between a small business hiring an expensive agency to do their marketing work – and the comfort and affordability that comes from hiring a boutique professional that really cares about your success.

Continue reading “5 Myths About Marketing Agencies – & Why Small Businesses Prefer Boutique Service”

MAYDAY Marketing Specials at The Social Campfire!

MAYDAY!

The Social Campfire is absolutely wild over these Content Marketing and Social Media Marketing specials for the month of May only!

May Marketing Deals

From now until Memorial Day, choose from the following deep discounts: 

  • 1 Full MailChimp Campaign (Design, Copy, and Launch) for $50.00 (MAYDAY! That’s over 50 percent!)
  • 1 500-750 Word, SEO-Optimized Blog for your Business’s Website for $25.00 (MAYDAY AGAIN! Over half off!)
  • 1 750-1000 Word, SEO-Optimized Blog for your Business’s Website for $35.00 (that’s insane!)
  • Full, SEO-Optimized, Expert Landing Page Content for $75.00 (can’t beat that!)
  • Full Social Media Strategy for your team (2016) – $100.00 (What?!!)
  • A Full Month of Written, Expert Social Media Posts for 2 accounts – $50.00 (Wow – that’s over half off!)
  • A Full Month of Written, Expert Social Media Posts for 3-4 accounts – $75.00 (What are they doing here?!)

And as always, with any questions, email us at Social@TheSocialCampfire.com – or call us at 321-574-3854, Monday-Friday.