The iPhone is being used to study rheumatoid arthritis — Quartz

Since its launch in March 2015, many have believed Apple’s ResearchKit could revolutionize medical research. So far, universities and hospitals have dabbled with the open source software framework, which was designed to help doctors and scientists gather data from participants using iPhone apps. Now, global healthcare company GlaxoSmithKline (GSK) is coming on board to run…

via The iPhone is being used to study rheumatoid arthritis — Quartz

Orlando Startup Social Media Marketing Office

Welcoming Our New Marketing Assistants!

Please join Jessica and The Social Campfire Marketing Team in welcoming our newest Social Media & Content Marketing Assistants, Grace and Casey!

Social Media & Content Marketing Assistant – Grace Dulakis

Grace Dulakis is a TSC Social Media & Content Marketing professional with experience managing social media, creative content, andGrace Dulakis TSC Assistantwriting blogs for the team since spring of
2015. With professional experience in a wide variety of industries, and an imaginative approach to brand-building and copy, Grace is a trusted member of the TSC team.

Continue reading “Welcoming Our New Marketing Assistants!”

Now you can post 360-degree photos on Facebook straight from iOS camera app — 9to5Mac

It wasn’t that long ago when creating 360-degree photos that you could share with others online required special camera kit, and you had to post them on websites that supported the feature. It’s since got much easier, and as of the latest update to the iOS Facebook app, you don’t need anything more than your iPhone…

via Now you can post 360-degree photos on Facebook straight from iOS camera app — 9to5Mac

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The Importance Of Aligning Your Company’s Online And Offline Marketing Tactics – Forbes

How your online and offline tactics work together

This is a major reason in-person events are consistently cited by marketers as the most effective content marketing tactic their organizations use. In fact, 95 percent of enterprise marketers use in-person events, and 76 percent say these events represent their most effective content marketing tactic. I expect that number to increase as more companies align their offline events with their online content.

Read more on Forbes.com.

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Artificial intelligence is changing SEO faster than you think — TechCrunch

By now everyone has heard of Google’s RankBrain, the new artificial intelligence machine learning algorithm that is supposed to be the latest and greatest from Mountain View, Calif. What many of you might not realize, however, is just how fast the SEO industry is changing because of it. Read More

via Artificial intelligence is changing SEO faster than you think — TechCrunch

AFFORDABLE SOCIAL MEDIA MARKETING

As bots multiply, get ready for ‘bot stores’ — VentureBeat

GUEST: If you live and breathe technology, you’re probably hearing a lot about chatbots lately. It seems they are everywhere, and every startup and big company is working on its own bot. Top messaging platforms are opening their doors to bots as well — from Telegram, WeChat, and Slack to the recently announced bot platforms…

via As bots multiply, get ready for ‘bot stores’ — VentureBeat