The Difference Between Inbound Marketing and Outbound Marketing – and Why It Matters

Inbound Marketing and Outbound Marketing are two distinctively different entities, and they may be described to you in unique ways based on the person you’re speaking to.

Some say that Outbound Marketing is the “old fashioned” way of doing things, and Inbound Marketing is the present and future of the industry. Others describe Outbound Marketing as “push marketing”, while Inbound Marketing is conversely referred to as “pull marketing”.

You are sure to find many opinions on these two forms of getting your leads’ attention, including which one is better and more effective. I like to think of them as two separately useful entities that can be used alone or in tandem, depending on the specific goals your organization is trying to achieve.

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computer and notepad for content writing

5 Content Marketing Tips to Keep You at the Top of Mind and Search Engines

1. Measure and Check Your Work

It is one thing for you to believe and trust in the quality of your content, but how do you know that your target audience is reacting the same way? The answer lies in analytics and metrics.

You’ll know if your content is working on your audience if you measure impact in a quantitative way. Stats can always seem overwhelming at first, but using a tool like Google Analytics, Sprout, or even the beneficial analytics dashboards within the platforms themselves (e.g., Facebook Company Pages), is the only true effective way to make sure your content is helping your company achieve its marketing goals.

2. Know Yourself – and Your Customer’s Currency

The Content Manager you hire must know your customer inside and out – who are they? What are their demographics? What do they like – and not like? What is their buyer persona? In addition, the ideal content professional will take the time to ask the right questions to know about your brand and how you’ve communicated with your customers in the past. This will ensure you are communicating the right message in the right voice.

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