It wasn’t that long ago when creating 360-degree photos that you could share with others online required special camera kit, and you had to post them on websites that supported the feature. It’s since got much easier, and as of the latest update to the iOS Facebook app, you don’t need anything more than your iPhone…
via Now you can post 360-degree photos on Facebook straight from iOS camera app — 9to5Mac
By now everyone has heard of Google’s RankBrain, the new artificial intelligence machine learning algorithm that is supposed to be the latest and greatest from Mountain View, Calif. What many of you might not realize, however, is just how fast the SEO industry is changing because of it. Read More
via Artificial intelligence is changing SEO faster than you think — TechCrunch
From Business 2 Community – A small business blog is a valuable asset when it comes to marketing your business. It’s a way to compete with the larger competition. Instead of playing with hefty marketing budgets, the only thing a blog will cost is your time. It can also produce several benefits for your website and your business, whether you are in the b2c or b2b space.
Continue reading “5 Reasons A Small Business Blog Is A Necessity”
With 150 million people sending “snaps” every day, Snapchat—the social network that relies on ephemeral, in-the-moment photos and short videos—now has more daily users than Twitter, according a report from Bloomberg citing anonymous sources familiar with the matter.
Continue reading “Snapchat Overtakes Twitter in Daily Users”
From VentureBeat: There are lots of ways to launch a new tech brand. But behind every brand launch is a brand name launch. And behind every brand name is a tricky tale of trademark timing, especially for a sector as dynamic as technology. So the potentially multibillion-dollar question is, when should a tech name be trademarked?…
GUEST: If you live and breathe technology, you’re probably hearing a lot about chatbots lately. It seems they are everywhere, and every startup and big company is working on its own bot. Top messaging platforms are opening their doors to bots as well — from Telegram, WeChat, and Slack to the recently announced bot platforms…
via As bots multiply, get ready for ‘bot stores’ — VentureBeat
Bummer, dude! That’s what you say when you find out that your whole keg of Heiney is totally skunked but it doesn’t matter because you’ll totally still drink it after you finish the pony keg of Sammo’s Irish Red. But what if I told you that folks in Spain have figured out a way to…
via Chemists create an app that can tell if your beer is skunked — TechCrunch
First thing’s first: Let’s look at the term’s very definition…
Copywriting is written content conveyed through both online media and print materials, primarily used for the purpose of advertising or marketing. Specifically, this type of written material is often used to persuade a person or group as well as raise brand awareness.
So…What kind of Content Can a Copywriter Create for My Business?
Continue reading “What is Copywriting – and Why Does My Small Business Need It?”
Like many owners of marketing companies, I started as a reporter, writer, and marketer for a variety of small to bigger agencies and businesses – a girl’s gotta pay the bills and bolster her resume, right?
From freelance to 9-5 – I’ve experimented with different styles of working, a myriad of staff sizes, and a bunch of marketplaces.
And yes – like many business owners, I’ve worked in a marketing agency. That’s exactly why I know the difference between a small business hiring an expensive agency to do their marketing work – and the comfort and affordability that comes from hiring a boutique professional that really cares about your success.
Continue reading “5 Myths About Marketing Agencies – & Why Small Businesses Prefer Boutique Service”
We hope you’re lucky enough to make this weekend all about Mom. Here at TSC, we know how much our moms contributed to where we are today. From our first inklings of creativity, to the support that pushed us forward, thanks, mom, for everything you’ve done – and continue to do.
All of our Love – TSC
The Social Campfire, LLC 