Hot Marketing Reads for This Weekend – The Social Campfire 1/30/16

Happy Weekend, Social Campers!

We ignited some of the hottest marketing reads for this weekend for you, right here on The Social Campfire THOUGHT LEADERSHIP BLOG. Check out these engaging, informative articles for the latest in Inbound Marketing:

BONFIRE5

Stop It! Content Marketing is NOT a Game of Traffic

Sounds like someone’s been thinking in the same vein as TSC lately! Indeed – there is a war on Content Marketing and Social Marketing abound, and the pros must take it back, for the industry and their clients. Listen to the podcast on brand marketing vs. grabbing traffic, and check out some more highlights from this week’s Content Marketing buzz.

2016 Research: 6 Benchmarks for Small Business Growth 

Without a doubt, our American economy is driven by small business. What are the latest trends in small business in 2016 that will drive small business growth, and how do you, as a small business owner, know you are on the right track with marketing? Check out these 6 crucial benchmarks from Huffington Post – so you know if you’re hitting them or not.

How can I prove Content Marketing generates ROI? 

It’s one of the biggest questions asked to professional Content Marketers today – how do we prove Return on Investment, or ROI, by way of content marketing? With consumers drowning in digital content – here’s how to measure your Content Marketing  efforts to make sure they deliver the results you need – and your customers need, too.

Why Authenticity in Inbound Marketing Matters 

Just like the podcasters and marketing aficionados above, here at The Social Campfire, we are also concerned with the influx or poor inbound marketing (content marketing, social marketing) tactics in the industry – cheap efforts designed to generate traffic with no tangible return on investment. Here’s our view on why Authenticity in Inbound Marketing Matters – and why the return of brand marketing is crucial to your bottom line.

For more sizzling marketing updates, follow The Social Campfire Blog, 24/7, 365.

social media marketing

10 Reasons Why Social Media Marketing is Essential to Today’s Small Business

Small businesses are still wondering why social media marketing matters. Whether your company is B2B or B2C, you can and will benefit from social media to help drive your sales and marketing efforts.

My theory is that once small businesses understand the impact that social media can have on their target audience, their current customers, and the future of their brand, they will soon wonder how they lived without it.

At The Social Campfire, it’s my job to not only create and take responsibility for small business social media marketing efforts, but it’s also my duty to explain to entrepreneurs and business owners how they can tangibly benefit from platforms like Facebook, Pinterest, Instagram, LinkedIn, and Twitter.

In today’s post, I’d like to share 10 of the biggest reasons why Social Media Marketing is essential for today’s small business online marketing strategy:

1. Establish Trust 

You probably haven’t even thought about it when it comes to your business, but when was the last time you held in high esteem a company that couldn’t be found online? Sure, it happens in rare cases – perhaps there’s an amazing, treasure trove Thai spice and grocery store down the street or an eclectic used book store owned by some of the nicest people in the neighborhood. They don’t have a website, and you still love their business. However, more often than not, a presence online is very similar to a nice, clean physical store window.

Continue reading “10 Reasons Why Social Media Marketing is Essential to Today’s Small Business”