NASCAR Revamps its Marketing Team; Melds Edit & Content Marketing

Last summer, NASCAR created a new 40-person content strategy group to oversee the league’s editorial and content marketing operations. Previously, NASCAR had separate teams dedicated to its website, social pages, video production, creative design, advertising partners and entertainment marketing efforts. These were individual business units, with their own, often overlapping goals, which created natural inefficiencies with how NASCAR created and distributed videos and other content across platforms.

The new group, which is overseen by Parker, was created to oversee all of NASCAR’s digital and social content and marketing efforts. It consists of the previous teams as well as six new digital content producers with backgrounds in writing and video production and editing. NASCAR’s TV production team and entertainment marketing team still exist as separate units, but have several staffers embedded within the content strategy group and participate in the group’s daily meetings every morning, Parker said.

Click the link to read more about NASCAR’s latest marketing moves and innovative strategies.

LinkedIn courts users in emerging markets with LinkedIn Lite, online job placement tests — TechCrunch

As LinkedIn continues to wait for the close of its $26.2 billion acquisition by Microsoft, it continues to build out its business, with the latest developments on the international front. Last week, LinkedIn announced that it had hit 100 million users in Asia Pacific, and today at an event in Delhi, India, it unveiled three new…

via LinkedIn courts users in emerging markets with LinkedIn Lite, online job placement tests — TechCrunch

Advice for Snapchat from the world’s first Pokémon Go master — TechCrunch

Snapchat has decided it’s time to make money. The company recently launched a massive expansion of its advertising, as well as an API that will make it easier for advertisers to buy ads. Given Snapchat’s aspirations to go public, turning on the money spigot is a necessity. But for a company that prides itself on…

via Advice for Snapchat from the world’s first Pokémon Go master — TechCrunch

Olympic athletes can now also compete at Pokemon Go after the game launches in Brazil — Quartz

Finally, some good news for Olympic athletes in Rio: They can now play Pokemon Go. The smash hit game launched in Brazil late Wednesday (Aug. 3), following an appeal from city mayor Eduardo Paes to release Pokemon Go in time for the games. Pokemon Go creator Niantic took to Facebook to announce they would “officially…

via Olympic athletes can now also compete at Pokemon Go after the game launches in Brazil — Quartz

Now Pokémon Go Is Invading Beyoncé, Rihanna and Adele Concerts — TIME

Rihanna has a very specific request for her fans: no Pokémon Go. “I don’t want to see you catching any Pokémon’s up in this bitch,” she said during a recent performance. The singer may have made it very clear that her concerts are a zero-tolerance zone when it comes to Pokémon, but just this weekend,…

via Now Pokémon Go Is Invading Beyoncé, Rihanna and Adele Concerts — TIME