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Tag: social media news

  • NASCAR Revamps its Marketing Team; Melds Edit & Content Marketing

    NASCAR Revamps its Marketing Team; Melds Edit & Content Marketing

    Last summer, NASCAR created a new 40-person content strategy group to oversee the league’s editorial and content marketing operations. Previously, NASCAR had separate teams dedicated to its website, social pages, video production, creative design, advertising partners and entertainment marketing efforts. These were individual business units, with their own, often overlapping goals, which created natural inefficiencies…

  • Is the Snapchat Honeymoon Over?

    Is the Snapchat Honeymoon Over?

    We aren’t fully sounding the :siren: bells just yet, but Snap today took yet another dive as it tapped as low as $17.11 this morning — and is now hovering just above the price that it set for its initial public offering. Snap’s last earnings report resulted in a disaster, and while the company still managed……

  • LinkedIn courts users in emerging markets with LinkedIn Lite, online job placement tests — TechCrunch

    LinkedIn courts users in emerging markets with LinkedIn Lite, online job placement tests — TechCrunch

    As LinkedIn continues to wait for the close of its $26.2 billion acquisition by Microsoft, it continues to build out its business, with the latest developments on the international front. Last week, LinkedIn announced that it had hit 100 million users in Asia Pacific, and today at an event in Delhi, India, it unveiled three new……

  • Advice for Snapchat from the world’s first Pokémon Go master — TechCrunch

    Advice for Snapchat from the world’s first Pokémon Go master — TechCrunch

    Snapchat has decided it’s time to make money. The company recently launched a massive expansion of its advertising, as well as an API that will make it easier for advertisers to buy ads. Given Snapchat’s aspirations to go public, turning on the money spigot is a necessity. But for a company that prides itself on… via…

  • Olympic athletes can now also compete at Pokemon Go after the game launches in Brazil — Quartz

    Olympic athletes can now also compete at Pokemon Go after the game launches in Brazil — Quartz

    Finally, some good news for Olympic athletes in Rio: They can now play Pokemon Go. The smash hit game launched in Brazil late Wednesday (Aug. 3), following an appeal from city mayor Eduardo Paes to release Pokemon Go in time for the games. Pokemon Go creator Niantic took to Facebook to announce they would “officially… via…

  • Now Pokémon Go Is Invading Beyoncé, Rihanna and Adele Concerts — TIME

    Now Pokémon Go Is Invading Beyoncé, Rihanna and Adele Concerts — TIME

    Rihanna has a very specific request for her fans: no Pokémon Go. “I don’t want to see you catching any Pokémon’s up in this bitch,” she said during a recent performance. The singer may have made it very clear that her concerts are a zero-tolerance zone when it comes to Pokémon, but just this weekend,… via…

  • Now you can post 360-degree photos on Facebook straight from iOS camera app — 9to5Mac

    Now you can post 360-degree photos on Facebook straight from iOS camera app — 9to5Mac

    It wasn’t that long ago when creating 360-degree photos that you could share with others online required special camera kit, and you had to post them on websites that supported the feature. It’s since got much easier, and as of the latest update to the iOS Facebook app, you don’t need anything more than your iPhone……

  • Snapchat Overtakes Twitter in Daily Users

    Snapchat Overtakes Twitter in Daily Users

    With 150 million people sending “snaps” every day, Snapchat—the social network that relies on ephemeral, in-the-moment photos and short videos—now has more daily users than Twitter, according a report from Bloomberg citing anonymous sources familiar with the matter.