5 Ways to Avoid Brand Distraction & Market Your Business Effectively
If you are feeling dizzy from a daily overdose of information, you are not alone. According to the Nielsen Total Audience Report, consumers and digital marketing specialists alike spend nearly 11 hours per day consuming media. While ad and article fatigue are common, so is brand envy. Many executives and their social media teams fill their feed…
5 Engaging Social Media Events to Celebrate in September
Can you believe it? Summer is nearly over, Labor Day is almost here, and we’re putting together our September content calendars. It’s time to get ready for another month of engagement on Facebook, Twitter, Instagram, and your clients’ favorite social media platforms. If you need help planning posts and blogs for September 2017, here are…
Don’t Believe in Social Media Advertising? You May Be Doing It Wrong.
This week, I was browsing the Alignable community site when I came upon local reviews for LinkedIn and Facebook advertising. The ratings were abysmally low; between 1.5-2.5 stars out of 5 stars total. This is not how I view these successful business tools, so I started to think more about what is behind it. Why…
Today in History: All About the Most Popular Social Media Themes & Hashtags on 7/14
Looking for something to #hashtag about on Social Media today? You’re in luck. We’ve compiled the most popular social media themes for 7/14 & placed them on this list. Learn about the biggest events for today and how to capitalize off them on social. 1. Bastille Day Bastille Day commemorates modern France and French…
10 Summer Social Media Events to Take Advantage Of
Summer will be over before you know it! Here’s how to take advantage of the season on social media before it’s gone. 10 Summer Social Media Events to Celebrate Here’s what to celebrate on Social Media for the second half of the summer. 1. 3rd Week in July – “Capture the Sunset Week” Each year,…
I Love Your Product – The Rise and Power of the Social Consumer
When I was a kid, one of my whimsical grown-up fantasies was to have the job of taste tester. A school film documented the daily lives of the fast food and ice cream taste tester, whose one job was to master the heart of flavor one bite or sip at a time. It didn’t sound like…
Tweet Longer! Twitter Will Increase Character Limit for Direct Messages
Have you heard? Twitter has made a big announcement regarding character limit in DMs: the 140 character limit will be increased, starting in July 2015. This month, Twitter staff recommends that application developers take a few actions in preparation for the longer DM text, although no one will be able to send longer DMs officially until…
Unfriended on Facebook? It’s Not the End of the World
The danger of social media’s impact is that it can easily start replacing self-worth, self-esteem, and sense of reality. It’s possible to engage in social media and have it enhance our personal and business relationships. What it should not, and was never intended to do, is replace the real elements of societal constructs.