social media marketing

10 Reasons Why Social Media Marketing is Essential to Today’s Small Business

Small businesses are still wondering why social media marketing matters. Whether your company is B2B or B2C, you can and will benefit from social media to help drive your sales and marketing efforts. My theory is that once small businesses understand the impact that social media can have on their target audience, their current customers, …

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social media chalk

Tweet Longer! Twitter Will Increase Character Limit for Direct Messages

Have you heard? Twitter has made a big announcement regarding character limit in DMs: the 140 character limit will be increased,¬†starting in July 2015. This month, Twitter staff recommends that application developers take a few actions in preparation for the longer DM text, although no one will be able to send longer DMs officially until …

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