Spotify acquires startup that helps companies acquire new subscribers

Spotify has announced that it has acquired Preact, a cloud-based service that helps companies acquire and retain new customers. “Finding the trends and behavior patterns in our data that correlate with paid subscriptions is incredibly valuable,” said Jason Richman, VP product at Spotify, in a statement. “The addition of Preact to Spotify’s team will help…

via Spotify acquires Preact, a startup that helps companies acquire new subscribers — VentureBeat