Notice Something Different? The Twitter Character Count Doubles to 280

Does your Twitter seem different? A big change is here. As of this morning, every Roman alphabet user across the world will have 280 Twitter characters to play with; doubling the original 140 limit. Will you need 280 to get your point across? Probably not. In fact, most testers admitted they didn't use the full …

Continue reading Notice Something Different? The Twitter Character Count Doubles to 280

Why Authenticity in Inbound Marketing Matters

There's something I want you to hear me out on. First, let's do something that hardly ever, ever happens in social marketing and make a couple of generalizations (insert friendly sarcasm here). There are - generally speaking - two schools of thought I observe in the world of Inbound Marketing today: School of Thought #1 …

Continue reading Why Authenticity in Inbound Marketing Matters

social media marketing

10 Reasons Why Social Media Marketing is Essential to Today’s Small Business

Small businesses are still wondering why social media marketing matters. Whether your company is B2B or B2C, you can and will benefit from social media to help drive your sales and marketing efforts. My theory is that once small businesses understand the impact that social media can have on their target audience, their current customers, …

Continue reading 10 Reasons Why Social Media Marketing is Essential to Today’s Small Business