Notice Something Different? The Twitter Character Count Doubles to 280

Does your Twitter seem different?

A big change is here. As of this morning, every Roman alphabet user across the world will have 280 Twitter characters to play with; doubling the original 140 limit.

Will you need 280 to get your point across? Probably not. In fact, most testers admitted they didn’t use the full 280. However, it will be interesting over time to see if Twitter users find the switch beneficial. Social media critics are also waiting to discover if it provides additional value to win over millennial Snapchat users and Facebook purists.

Here at The Social Campfire – copywriting rules. Saying big things in small spaces is my specialty. I’m not necessarily excited or affected by the change. However, I do expect the development to be beneficial for instances where users require longer explanations. If the rollout happened earlier, stories shared with #MeToo may have been able to fit in the text box instead of displayed in a graphic. In addition, marketers can fit more tags, mentions, and links with their copy.

To learn more about the news, visit the Ars Technica website.

Your Turn: What do you think about doubling the Twitter character count to 280? Do you like the change? Comment below! 

Why Authenticity in Inbound Marketing Matters

There’s something I want you to hear me out on. First, let’s do something that hardly ever, ever happens in social marketing and make a couple of generalizations (insert friendly sarcasm here).

There are – generally speaking – two schools of thought I observe in the world of Inbound Marketing today:

School of Thought #1 – Social Media Marketing is about the numbers. The amount of likes, follows, and shares your pages have signifies your brand’s digital worth. If you can get the attention of a few people, you’ll eventually get the attention of a few more, and the sales will trickle down in this manner. Let’s call this “trickle down social media marketing”.

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10 Reasons Why Social Media Marketing is Essential to Today’s Small Business

Small businesses are still wondering why social media marketing matters. Whether your company is B2B or B2C, you can and will benefit from social media to help drive your sales and marketing efforts.

My theory is that once small businesses understand the impact that social media can have on their target audience, their current customers, and the future of their brand, they will soon wonder how they lived without it.

At The Social Campfire, it’s my job to not only create and take responsibility for small business social media marketing efforts, but it’s also my duty to explain to entrepreneurs and business owners how they can tangibly benefit from platforms like Facebook, Pinterest, Instagram, LinkedIn, and Twitter.

In today’s post, I’d like to share 10 of the biggest reasons why Social Media Marketing is essential for today’s small business online marketing strategy:

1. Establish Trust 

You probably haven’t even thought about it when it comes to your business, but when was the last time you held in high esteem a company that couldn’t be found online? Sure, it happens in rare cases – perhaps there’s an amazing, treasure trove Thai spice and grocery store down the street or an eclectic used book store owned by some of the nicest people in the neighborhood. They don’t have a website, and you still love their business. However, more often than not, a presence online is very similar to a nice, clean physical store window.

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