Here’s what’s hot in Healthcare Marketing for the Week of April 6, 2015:
Just because it’s healthcare marketing, doesn’t mean it has to be complicated. As with any industry you’re marketing in, start with the simple question “Whats in it for Me?” to gauge your client’s wants and needs. An original blog written by yours truly on the Vial Momentum Healthcare Marketing website.
How will we maximize healthcare interaction in the digital age? Just over a year to the day after the US Department of Health and Human Services let Americans access their personal laboratory information first without a doctor, this article examines how data and patient interaction will change this year and in the future.