What’s New With Our Marketing Partners?

Here at The Social Campfire, we like to call our Digital Marketing Clients our Partners – because that’s what we really are.

We work hand in hand with our client companies and brands, just as if we were an employed staffer in the organization. How else could we provide such creative, brand-focused service?

If an outside boutique marketing company were to provide its services – only to look like an unfit arm of the entire sales, marketing, branding, PR, and business development experience – how would that benefit the company at all? We know we must become our clients’ brands to really deliver – and that’s what drives our everyday mission.

With that said, time to spotlight what our wonderful American Marketing Partners are doing this week! It may be summer – but there are no dog days for these brands! Check them out…

Continue reading “What’s New With Our Marketing Partners?”

Orlando Startup Social Media Marketing Office

Welcoming Our New Marketing Assistants!

Please join Jessica and The Social Campfire Marketing Team in welcoming our newest Social Media & Content Marketing Assistants, Grace and Casey!

Social Media & Content Marketing Assistant – Grace Dulakis

Grace Dulakis is a TSC Social Media & Content Marketing professional with experience managing social media, creative content, andGrace Dulakis TSC Assistantwriting blogs for the team since spring of
2015. With professional experience in a wide variety of industries, and an imaginative approach to brand-building and copy, Grace is a trusted member of the TSC team.

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5 Reasons A Small Business Blog Is A Necessity

From Business 2 Community – A small business blog is a valuable asset when it comes to marketing your business. It’s a way to compete with the larger competition. Instead of playing with hefty marketing budgets, the only thing a blog will cost is your time. It can also produce several benefits for your website and your business, whether you are in the b2c or b2b space.

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digital marketing work environment

July 13th Blog Potpourri: The Social Campfire’s Latest Blog Posts and Client Projects

Happy Monday! Hope you enjoyed your weekend. Here are some samples of what we’ve been whipping up in the digital space lately:

What’s the Best Margarita Recipe? 

This is a search favorite on Google, and in my opinion Margaritas are the perfect summer adult beverage. This blog for Cooks Innovations ponders the perfect margarita, and we add suggestions of our own.

margarita cocktail


What You Missed in June in the Medical Device, Medical Technology, and 3D Printing Sectors 

The link above is the newest Kapstone Medical blog for what surgeons and medical device professionals may have missed in the industry in June.

Continue reading “July 13th Blog Potpourri: The Social Campfire’s Latest Blog Posts and Client Projects”

digital marketing

Blog Potpourri: Jessica’s Latest Client Blog Posts

Thanks for visiting! Check out a sample of my most recent client blog posts and collaborations; you may find something you need!

50K Press Releases Later – What Do We Know about Press Release Publishing and Campaign Customization? 

Published via the Vial Momentum healthcare marketing website, this blog reviews PR.co’s data on 50,000 Press Releases published on their platform thus far, and offers advice on press release publishing and campaign customization and personalization.

What You Missed in the Medical Device Industry in May 2015 

I wrote Kapstone Medical’s monthly roundup blog for May 2015, which includes the hottest monthly stories you may have missed in orthopedics, spine, medical technology, and 3D printing.

Physical Therapy for Spine Conditions 

This neurosurgery blog, written by me along with Dr. Michael Gomez of Miami, FL, explains why physical therapy is important for your spine condition.

Synergy between Sales and Marketing Teams in the MedTech Industry

Med Tech companies come in all shapes and sizes, whether it is a team of 20 dedicated engineers and staff or a force of thousands. These organizations, with unique attributes and value propositions, require a strategic, solid marketing plan in order to properly monitor, adjust, and measure online marketing goals.

This Vial Momentum blog discusses the symbiotic relationship your company can create between your sales and marketing teams to find success throughout your entire sales funnel.

Need professional blogs written for your business to help optimize SEO and drive your online traffic? Email me directly: Jessica@TheSocialCampfire.com

content marketer

How Content Marketing Will Dominate 2015 and Beyond

Interested in how to kick start your brand’s marketing strategy in 2015?

Invest in Content Marketing.

What is Content Marketing? And Why Is It Important? 

When brands and businesses create and distribute content that is relevant and engaging to their target audience, they are able to influence their audience through their expertise and value.

In today’s digital marketplace, the consumer has more power than ever to make choices and influence others’ decisions. By building trust through content, and using that content to influence customer action, you are investing in a highly relevant way to attract business in 2015.

In Fact…

  • 93% of B2B companies and 90% of all organizations used content marketing as a primary marketing strategy in 2014, and the use of content will continue to grow throughout 2015 and beyond.
  • Through the rest of 2015, more money from PPC, SEO, and Social Media will be allocated to content.
  • B2B businesses report generating 67% more leads per month by publishing blogs.
  • 58% of B2B marketers plan to increase their content marketing budgets in 2015.
  • Interesting content is one of the top 3 reasons that people follow brands on social media.

Continue reading “How Content Marketing Will Dominate 2015 and Beyond”

creative writer's block

4 Tools to Help Content Writers Recharge

When the fireworks show ends and the confetti falls to the floor, Content Marketing pros are still writers in their purest form. 

the spark of digital marketing
Content Marketing is fancy for writing.

Whether you work at a marketing agency or freelance, it’s easy to get writer’s block and burnout, especially when your job includes 10 other sets of tasks and skill sets in addition to the gift of the pen.

How do you keep the creative writing juices flowing while working through the daily grind?

I’ve compiled a list of 4 tools that will help writers recharge.

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freelance professionals, social campfire, the social campfire, social marketing, freelance, writing, copywriting

How to Find a REAL Freelance Pro

From Elance to Guru, to Odesk, how do you know that the person you are hiring is the real deal?

Are your prospects great button pushers, graphic grabbers, and trend followers, with the ability to provide enthusiastic customer service and a very affordable rate?

Do you have long term relationships with these freelancers, or do they disappear out of thin air just as soon as they arrived with your product sheet or website content?

The first step is to be honest about what you really want.

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social media, social marketing, social campfire, jessica dawkins, freelance writing, marketing consulting

Your Brand and Business: Should you DIY, or Consult a Pro?

Since Social Media and Social Marketing are so relatively new, and constantly in a state of growth (think mobile, for example), it’s hard to distinguish the players from the pros.

Every week, I observe television ads, online advertisements, and even personal sentiment claiming that if a company creates your Facebook profile for one flat fee, or if your 20-something daughter manages your social accounts, you are in good hands from a digital marketing standpoint.

That can’t be further from the truth (sorry 20-something-year-old daughters!).

In my work both as the leader of Social Marketing and Social Media at Vial Momentum and as a freelance consultant, writer, and online marketing pro, I’ve learned that it’s never, ever as easy as it looks as a business or brand owner to create a compelling piece of content, to write what you want to say effectively on your own, or to manage a comprehensive, cohesive, synergistic marketing plan that will create results.

Besides, you have better things to do – like focus on running your business – your area of expertise.

Spending $25-$50 a month on analytics and scheduling tools are a step in the right direction – but what is your strategy? How are you using your social media profiles and content in a way that aligns with your overall business goals and pushes them forward?

Continue reading “Your Brand and Business: Should you DIY, or Consult a Pro?”