The danger of social media's impact is that it can easily start replacing self-worth, self-esteem, and sense of reality. It's possible to engage in social media and have it enhance our personal and business relationships. What it should not, and was never intended to do, is replace the real elements of societal constructs.
Brands have suffered because of their data breaches, and it doesn't disperse quickly. It's time to get proactive, no matter what size company you are or what information you have in your website or other platform systems.
Not so long ago, our personal reputations were one-dimensional; with it, a low-hanging-fruit message that our behavior has a direct external consequence. And only 10 years ago, social media was an ecosystem exclusively for teens and early 20-somethings; a place where no one even considered reputation management.