5 Ways to Avoid Brand Distraction & Market Your Business Effectively

If you are feeling dizzy from a daily overdose of information, you are not alone. According to the Nielsen Total Audience Report, consumers and digital marketing specialists alike spend nearly 11 hours per day consuming media. While ad and article fatigue are common, so is brand envy. Many executives and their social media teams fill their feed…

Happy International Women’s Day!

Margaret Thatcher once said, “If you want anything done, ask a woman.” We concur. As a woman-owned, woman-run American small business, we couldn’t be prouder of our fellow female entrepreneurs, business leaders, and creatives on this day. Happy International Women’s Day from The Social Campfire! We always, always believe in you. ❤

NASCAR Revamps its Marketing Team; Melds Edit & Content Marketing

Last summer, NASCAR created a new 40-person content strategy group to oversee the league’s editorial and content marketing operations. Previously, NASCAR had separate teams dedicated to its website, social pages, video production, creative design, advertising partners and entertainment marketing efforts. These were individual business units, with their own, often overlapping goals, which created natural inefficiencies…

How to Ignite Your Digital Marketing Strategy in 2018

The ways we interact with and engage our customers are constantly evolving. In today’s consumer landscape, the start of a new year is always the perfect time to re-evaluate and recharge your digital marketing strategy. Whether you are looking to improve your social media marketing efforts, content marketing quality, or simply don’t know where to…

New Year’s Hours of Operation

Season’s Greetings and Happy New Year from The Social Campfire! As we prepare for a brand new year, I’d like to share with you the remainder of our holiday business hours: Friday, December 29: Office closes at 2:00 PM ET  Monday, January 1: Office Closed  Tuesday, January 2: Business hours return to normal  Please feel…

Christmas Hours of Operation

Merry Christmas, Social Campers! As we quickly approach Christmas this weekend, I’d like to share with you our holiday hours.  Please note the following hours for this coming week:  Friday, December 22: Office closes at 12 noon ET Office Closed: Monday, December 25 and Tuesday, December 26 We will be open again as usual on…

The Top 10 Social Media Marketing Resources for Christmas 2017

The Christmas season is all about giving. Extend the gifts of the season to your social media audience by using the most festive and helpful holiday social media marketing tools. I’ve curated The Social Campfire‘s favorite Christmas marketing resources. Which is your favorite? Best Christmas Social Media Marketing Tools 1. Freepik Christmas Vectors  This website…

Thanksgiving Hours of Operation

Thanksgiving is nearly here! To help you prepare, here are The Social Campfire 2017 Thanksgiving Week Hours. Thanksgiving Week Hours of Operation: Monday, 11/20 and Tuesday, 11/21: Normal Hours Wednesday, 11/22: Closed Thanksgiving Day, 11/23: Closed Day After Thanksgiving, 11/24: Closed Normal business hours resume on Monday, 11/27  Questions? Email: social@thesocialcampfire.com Have a wonderful Turkey…

Notice Something Different? The Twitter Character Count Doubles to 280

Does your Twitter seem different? A big change is here. As of this morning, every Roman alphabet user across the world will have 280 Twitter characters to play with; doubling the original 140 limit. Will you need 280 to get your point across? Probably not. In fact, most testers admitted they didn’t use the full…

5 Big Misconceptions About Content Marketing for the CXO

You are an expert at what you do. In fact, as a CXO, you’ve made it to the top. No matter what industry you are in, however, it pays to be informed about your content marketing. Do you believe the biggest misconceptions in digital?  As a social media advisor and content services provider to business leaders,…