Equipped to Ignite Your Business Growth

My name is Jessica, and I’m the founder of The Social Campfire. In 2015, I created my content marketing and digital marketing company after observing “holes” in the industry.

I enjoyed serving as a director of copywriting and social media at a medical technology marketing agency, but I noticed a few things. First, agencies weren’t spending enough time on a brand’s unique story. Rushing through deliverables to prove value, they weren’t slowing down enough to truly make marketing strategies successful.

Secondly, small businesses and startup companies were outsourcing a lot of work to expensive agencies with inflated billable hours…when really, training their staff could help them feel more in control of their strategy while saving them money.

Get to Know Jessica and TSC

Today, I serve my clients across the United States in a variety of industries remotely. I’m also a brand, business, and youth marketing/communications mentor.

I’m a ghostwriter for renowned marketing and business development consultants, a content creator and social media marketer for niche firms, a digital newsletter and social media specialist for SMBs, and a copywriter and content writer for technology, healthcare, and consumer enterprises of all sizes and personalities.

It’s an understatement to say I love content, copy, and marketing. I have over a decade of leadership experience growing brands, businesses, and communities of all sizes in a variety of industries.

Jessica’s Background and Education

Before working as a marketing professional full-time, I was a columnist and journalist for digital publications and outlets including Yahoo! and Examiner.com. I was also a contributor to Psychology Today and an editor at Bleacher Report.

I’ve written high-quality content for brands like E&Y and Gerber Childrenswear. I’ve also served as Managing Editor for the Laser Institute of America and marketer for Thryv and Vivial.

I’m a graduate of the University of Central Florida (GKCO!) where I studied writing, literature, marketing, and sociology. Along with my Bachelor of Arts in English, I possess a minor in sociology, a Community Creative Writing certificate, and graduate-level psychology training from Walden University.

Driven and passionate about the Central Florida community, I’m a former nominee of the Orlando Business Journal’s Women to Watch Under 40 award.

I’m also the Founder of Social Campfire, LLC, the Owner of Empowered Pathways, LLC, a certified end-of-life doula, the creator of the Endings IRL podcast, and an educator for K-12 students on the Outschool platform, teaching marketing, communications, business, and writing.

Along with my deep experience in the medical, mental health, food and beverage, sports, law, and alternative health arenas, I’m an enthusiastic, skilled writer, educator, and youth mentor.

The TSC Essence

Why do clients love working with TSC? The Social Campfire essence. True to my brand, I am a dedicated and loyal marketing partner, mentor, and coach who is always looking to improve and enhance marketing quality and strategy. I have a positive and upbeat attitude and make my home in Daytona Beach and Buffalo.

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Why Choose the Social Campfire? Jess is:

Expert 

Each and every client marketing or writing portfolio is personally led by former marketing agency Director Social Campfire CEO Jess Dawkins.

Jessica has over a decade of experience working for Florida-based companies in a variety of industries. She’s also worked for businesses across the United States, including agencies and companies in New York City, Chicago, San Diego, Charleston, and Atlanta.

Dynamic

Jess has worked and led teams in a variety of environments, including as a CEO, marketing agency director, marketing and writing department leader, and journalist.

She’s grown businesses and forged successes in spaces like healthcare marketing, engineering and real estate, non-profit, consulting, and commercial painting.

Sensible

Jess customizes her marketing and writing packages to your brand, agency, or company’s specific needs – no need to pay a salary to someone in house.

Personal 

Bigger content, copywriting, and social media marketing companies may make you feel like a number – and don’t take the time to listen to what you need. The Social Campfire is devoted to being your personal marketing assistant or your freelance copywriter – so you receive the timely communication, helpful explanations, and customized services you require to manage your marketing plan and stay on budget.

Customer-Focused 

Whatever you do and wherever you work in the United States, Jess takes time to get to know you and your needs – so she can deliver quality work and help with ROI.

As a social marketing and content marketing executive, she knows first-hand that clients need a project leader and consultant that saves them time and makes their work week easier. If you need to learn more about content or social media strategy, Jess can give you the tools to succeed.

Ready for a Marketing Quote? Want to schedule coaching or mentoring? Email: social@thesocialcampfire.com.