Another Amazing Year: The Social Campfire’s Top Posts of 2018

A new year is nearly here – and that means Jess and The Social Campfire team are celebrating another 12 months of client service and success! We’re celebrating the season by counting down our top posts of 2018, including news updates, exciting projects, and customer testimonials. Check out what we were up this year below. We can’t wait to work with you in 2019!

The Top Social Campfire Marketing Posts of 2018

How to Ignite Your Digital Marketing Strategy in the New Year 

Jess spent the first moments of the new year educating her followers and clients about tactful, creative ways to kickstart or improve their digital marketing strategy in 2018. Tips included utilizing app technology, writing effective native ad copy, and capitalizing off micro-moments. Judging from what was hot and on-trend this past year, it looks like The Social Campfire CEO was right! Stay tuned in 2019 for more tips on how to amplify and ignite your business goals.

5 Ways to Avoid Brand Distraction and Market Your Business Effectively

This highly popular article focused on tips to block out competitive noise and deliver a unique brand vision to customers. They included defining your value proposition, illustrating and being confident about your value after you define it, and evaluating your results with qualitative and quantitative data. These strategies were used in 2018 by the top marketers in the country – some of which Jess wrote marketing content for. If you’re interested in getting consultative advice for marketing your business in 2019, email Jess at social@thesocialcampfire.com. Consultation sessions will begin in March 2019.

Facebook’s Privacy Concerns: What Businesses Need to Know

Social media and overall digital security concerns became a big issue for businesses and consumers in 2018. The Social Campfire kept their followers and clients aware of the truth with their article on Facebook privacy concerns. Rest assured, Jess and the team customize their security solutions and advice to your company’s needs, so you know how to keep your business safe at all times.

How to Get Social Media Online Training 

We all know how to use social media personally – but do you know how to setup and manage your Facebook, LinkedIn, G+, Instagram, and Twitter profiles for business success? How about promoting yourself and your brand as a social media marketer? The Social Campfire has customized online classes for all of your needs. Check them out here – and stay tuned for more class openings in April 2019.

Why Is Content Marketing Essential for Business? 

Content marketing will continue to be an essential business activity in 2019. This popular 2018 article outlined a few of the reasons why SMBs and marketing agencies alike should invest in content. Check it out by clicking the link above. If you’re interested in exploring your 2019 content opportunities with The Social Campfire, send us an email at social@thesocialcampfire.com and we’ll get you a quote when our CEO returns from maternity time off in March 2019.

The Social Campfire’s Recent Digital Marketing Projects 

Every business owner and marketing agency needs proof that their freelancer will deliver the type of content, social media management, and/or digital marketing expertise to meet their business goals. By clicking the link above, you can take a look at a few of CEO Jess’s 2018 portfolio projects. If you want to take a look at more after browsing this link-rich page, here are a few more links for you:

Technology and Healthcare Project Samples – 2018

Hawaii Cafe Promotional Articles

Writing for Home Improvement Companies

Content for Dentists and Cosmetic Surgeons – 2018

You can browse the full project portfolio here – and check out client testimonials here.

Have a wonderful holiday season and new year celebration! We’ll talk to you in 2019!

 

5 Ways to Avoid Brand Distraction & Market Your Business Effectively

If you are feeling dizzy from a daily overdose of information, you are not alone. According to the Nielsen Total Audience Report, consumers and digital marketing specialists alike spend nearly 11 hours per day consuming media.

While ad and article fatigue are common, so is brand envy. Many executives and their social media teams fill their feed with competitors, professional lifestyle accounts, and leading entrepreneurs. The constant comparisons and pressure to perform at 110% would have anyone stressed about their strategy.

Some CEOs and their marketers think they need to be everything and do it all. However, perfection is not possible. Instead of worrying what you aren’t, start focusing on what you are. Follow these tips to block out the noise and deliver your unique brand proposition to your customers:

Tips for Showcasing Your Unique Brand & Igniting Business

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Tone Down the Browsing

Commit to spending a little less time scrolling through motivational quotes and browsing others’ Facebook company pages — and more time working on your marketing strategy. Schedule a brief competitive review session once per week and record your findings. You can ask certain members of your team to do the same. Hold a monthly meeting to review insights.

Define Your Value Proposition

Clearly determine what makes your products or services better than the competition. Be sure to focus on your brand’s unique attributes without comparing them to others. Whether you offer personalized and efficient customer service or natural, healthy ingredients, it is important to succinctly illustrate and share why clients/consumers should work with you or buy from you.

Think of a few words or emotions that describe your company. Many consulting firms want to show they are trustworthy, professional, and insightful, while restaurants may prefer to appear enthused, joyful, and family-oriented.

Illustrate Value Creatively

Once you define your company’s unique attributes, it is time to show them off to current clients and potential customers. Professional services brands can share and write about news stories that pertain to their clients or advice consumers may not know about. They can also post team photos and tips to build trust and a stronger digital relationship. Healthcare practices could provide helpful information about medical conditions, tell families when to see their primary care physician and provide updates about illnesses in the news, like the flu.

Think about what you offer to customers and what they need from you. Match your strategy with beautiful, colorful images, requests for engagement, and informative knowledge guides.

Commit to Your Value

Post and engage with your audience regularly. Keep your value proposition in mind each time you schedule a post or reply to a customer. Every cover photo, infographic, and video you create should keep the uniqueness of your brand in mind. Ask yourself each week, “Am I communicating our value effectively?”

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Evaluate Your Results

Stay committed to your marketing strategy by measuring the efficacy of your posts, articles, and digital ads with analytics. You can also ask customers for their feedback while offering them a creative incentive. Meet with your marketing team regularly to discuss how your branding strategy is working. Ensure this conversation is separate from your chat about the competition.

While scoping out the competition is still important, it’s important to remember that the other isn’t everything. Balance your analysis of like-minded brands with a clear and focused marketing strategy that defines who you are and what makes your company (or products) unique. This approach will help you and your team relax and focus on improving your marketing strategy and helping your customer.

Does your business need assistance with branding, content marketing, or social media strategy? We’re here to help. Call us at (321) 574-3854 or email social@thesocialcampfire.com

 

The iPhone is being used to study rheumatoid arthritis — Quartz

Since its launch in March 2015, many have believed Apple’s ResearchKit could revolutionize medical research. So far, universities and hospitals have dabbled with the open source software framework, which was designed to help doctors and scientists gather data from participants using iPhone apps. Now, global healthcare company GlaxoSmithKline (GSK) is coming on board to run…

via The iPhone is being used to study rheumatoid arthritis — Quartz

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July 13th Blog Potpourri: The Social Campfire’s Latest Blog Posts and Client Projects

Happy Monday! Hope you enjoyed your weekend. Here are some samples of what we’ve been whipping up in the digital space lately:

What’s the Best Margarita Recipe? 

This is a search favorite on Google, and in my opinion Margaritas are the perfect summer adult beverage. This blog for Cooks Innovations ponders the perfect margarita, and we add suggestions of our own.

margarita cocktail

 

What You Missed in June in the Medical Device, Medical Technology, and 3D Printing Sectors 

The link above is the newest Kapstone Medical blog for what surgeons and medical device professionals may have missed in the industry in June.

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Blog Potpourri: Jessica’s Latest Client Blog Posts

Thanks for visiting! Check out a sample of my most recent client blog posts and collaborations; you may find something you need!

50K Press Releases Later – What Do We Know about Press Release Publishing and Campaign Customization? 

Published via the Vial Momentum healthcare marketing website, this blog reviews PR.co’s data on 50,000 Press Releases published on their platform thus far, and offers advice on press release publishing and campaign customization and personalization.

What You Missed in the Medical Device Industry in May 2015 

I wrote Kapstone Medical’s monthly roundup blog for May 2015, which includes the hottest monthly stories you may have missed in orthopedics, spine, medical technology, and 3D printing.

Physical Therapy for Spine Conditions 

This neurosurgery blog, written by me along with Dr. Michael Gomez of Miami, FL, explains why physical therapy is important for your spine condition.

Synergy between Sales and Marketing Teams in the MedTech Industry

Med Tech companies come in all shapes and sizes, whether it is a team of 20 dedicated engineers and staff or a force of thousands. These organizations, with unique attributes and value propositions, require a strategic, solid marketing plan in order to properly monitor, adjust, and measure online marketing goals.

This Vial Momentum blog discusses the symbiotic relationship your company can create between your sales and marketing teams to find success throughout your entire sales funnel.

Need professional blogs written for your business to help optimize SEO and drive your online traffic? Email me directly: Jessica@TheSocialCampfire.com

what's hot in healthcare

Five Hot Topics in Healthcare Marketing – Week of April 6, 2015

Here’s what’s hot in Healthcare Marketing for the Week of April 6, 2015:

1)Healthcare Marketing: What’s in It for Me? 

Just because it’s healthcare marketing, doesn’t mean it has to be complicated. As with any industry you’re marketing in, start with the simple question “Whats in it for Me?” to gauge your client’s wants and needs. An original blog written by yours truly on the Vial Momentum Healthcare Marketing website.

2)Health Data Ushers in a New Era for Healthcare Communicators 

How will we maximize healthcare interaction in the digital age? Just over a year to the day after the US Department of Health and Human Services let Americans access their personal laboratory information first without a doctor, this article examines how data and patient interaction will change this year and in the future.

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