5 Ways to Avoid Brand Distraction & Market Your Business Effectively

If you are feeling dizzy from a daily overdose of information, you are not alone. According to the Nielsen Total Audience Report, consumers and digital marketing specialists alike spend nearly 11 hours per day consuming media. While ad and article fatigue are common, so is brand envy. Many executives and their social media teams fill their feed …

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Snapchat Overtakes Twitter in Daily Users

With 150 million people sending “snaps” every day, Snapchat—the social network that relies on ephemeral, in-the-moment photos and short videos—now has more daily users than Twitter, according a report from Bloomberg citing anonymous sources familiar with the matter. Popularity of the four-year-old app has expanded with tremendous speed, growing by 40 million daily users just …

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The Difference Between Inbound Marketing and Outbound Marketing – and Why It Matters

Inbound Marketing and Outbound Marketing are two distinctively different entities, and they may be described to you in unique ways based on the person you're speaking to. Some say that Outbound Marketing is the "old fashioned" way of doing things, and Inbound Marketing is the present and future of the industry. Others describe Outbound Marketing …

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social media marketing

10 Reasons Why Social Media Marketing is Essential to Today’s Small Business

Small businesses are still wondering why social media marketing matters. Whether your company is B2B or B2C, you can and will benefit from social media to help drive your sales and marketing efforts. My theory is that once small businesses understand the impact that social media can have on their target audience, their current customers, …

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digital marketing

Blog Potpourri: Jessica’s Latest Client Blog Posts

Thanks for visiting! Check out a sample of my most recent client blog posts and collaborations; you may find something you need! 50K Press Releases Later - What Do We Know about Press Release Publishing and Campaign Customization?  Published via the Vial Momentum healthcare marketing website, this blog reviews PR.co's data on 50,000 Press Releases …

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content marketer

How Content Marketing Will Dominate 2015 and Beyond

Interested in how to kick start your brand's marketing strategy in 2015? Invest in Content Marketing. What is Content Marketing? And Why Is It Important?  When brands and businesses create and distribute content that is relevant and engaging to their target audience, they are able to influence their audience through their expertise and value. In …

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social media, social marketing, social campfire, jessica dawkins, freelance writing, marketing consulting

Your Brand and Business: Should you DIY, or Consult a Pro?

Since Social Media and Social Marketing are so relatively new, and constantly in a state of growth (think mobile, for example), it's hard to distinguish the players from the pros. If you don't have the tools and the expert to provide you with that ability to tap into your brand at its most subconscious level, your digital (and print) marketing plan will never bloom to its full, beautiful, vibrant potential.