5 Ways to Avoid Brand Distraction & Market Your Business Effectively
If you are feeling dizzy from a daily overdose of information, you are not alone. According to the Nielsen Total Audience Report, consumers and digital marketing specialists alike spend nearly 11 hours per day consuming media. While ad and article fatigue are common, so is brand envy. Many executives and their social media teams fill their feed…
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Snapchat Overtakes Twitter in Daily Users
With 150 million people sending “snaps” every day, Snapchat—the social network that relies on ephemeral, in-the-moment photos and short videos—now has more daily users than Twitter, according a report from Bloomberg citing anonymous sources familiar with the matter.
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Love is in the Air at The Social Campfire!
Love is in the Air at The Social Campfire! Be our Valentine and grab up some of the best Social Media and Content Marketing Deals of 2016.
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The Difference Between Inbound Marketing and Outbound Marketing – and Why It Matters
Inbound Marketing and Outbound Marketing are two distinctively different entities, and they may be described to you in unique ways based on the person you’re speaking to. Some say that Outbound Marketing is the “old fashioned” way of doing things, and Inbound Marketing is the present and future of the industry. Others describe Outbound Marketing…
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I Love Your Product – The Rise and Power of the Social Consumer
When I was a kid, one of my whimsical grown-up fantasies was to have the job of taste tester. A school film documented the daily lives of the fast food and ice cream taste tester, whose one job was to master the heart of flavor one bite or sip at a time. It didn’t sound like…
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10 Reasons Why Social Media Marketing is Essential to Today’s Small Business
Small businesses are still wondering why social media marketing matters. Whether your company is B2B or B2C, you can and will benefit from social media to help drive your sales and marketing efforts. My theory is that once small businesses understand the impact that social media can have on their target audience, their current customers,…
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Blog Potpourri: Jessica’s Latest Client Blog Posts
Thanks for visiting! Check out a sample of my most recent client blog posts and collaborations; you may find something you need! 50K Press Releases Later – What Do We Know about Press Release Publishing and Campaign Customization? Published via the Vial Momentum healthcare marketing website, this blog reviews PR.co’s data on 50,000 Press Releases…
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How Content Marketing Will Dominate 2015 and Beyond
Interested in how to kick start your brand’s marketing strategy in 2015? Invest in Content Marketing. What is Content Marketing? And Why Is It Important? When brands and businesses create and distribute content that is relevant and engaging to their target audience, they are able to influence their audience through their expertise and value. In…
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How to Find a REAL Freelance Pro
From Elance to Guru, to Odesk, how do you know that the person you are hiring is the real deal? Above all, though, the lesson is simple: You get what you pay for. If you want a professional helping you write content or further your marketing strategy, you will pay more, but you will achieve…
Your Brand and Business: Should you DIY, or Consult a Pro?
Since Social Media and Social Marketing are so relatively new, and constantly in a state of growth (think mobile, for example), it’s hard to distinguish the players from the pros. If you don’t have the tools and the expert to provide you with that ability to tap into your brand at its most subconscious level,…