Apple fans have click-signed more than 100,000 words of legal

Let’s say, for the sake of argument, that you’re an Apple fan. You’ve got a Mac, an iPhone, an Apple TV, and at least one Airport router. You even bought that overhyped watch. If you own those five devices, and use the software that Apple provides for each, then you’ve agreed at least 30 contracts,…

via Apple fans have click-signed more than 100,000 words of legal contracts — Quartz

Cuba’s self-proclaimed first indie game seeks crowdfunding — VentureBeat

Forget about cigars — Cuba’s gaming business is about to open up. Josuhe Pagliery is a multimedia artist and the founder of Empty Head Games, an independent development studio in Cuba. Now, the company is using Indigogo to try to fund Savior, which it is calling Cuba’s first indie game. Savior is a 2D platformer with hand-drawn animation.…

via Cuba’s self-proclaimed first indie game seeks crowdfunding — VentureBeat

Why Your Business Should be Using Instagram Stories

Should your business be using Instagram’s new Stories feature?

Why your business should be using Instagram Stories

In August, Instagram rolled out a dynamic new feature called Instagram Stories. Insta-stories are ultimately a copy of Snapchat’s “here today, gone tomorrow” interface, but without quite as many bells and filters as its ghostly friend.

This new feature may be a game-changer for small businesses. Here’s why:

Instagram vs. Snapchat

Gone are the days when Instagram was the spontaneous social platform. Instagram is a lot of things, but instant is no longer one of them.

Instagram is polished.

Successful Instagrammers know that their profile needs to have top-notch photography and expert editing. Insta-profiles are carefully curated portfolios, showcasing the best of the best of your brand. Business accounts on Instagram have to stay cohesive and never go off theme. Crafting an impeccable account involves an excessive amount of work and hours can go into perfecting a single picture.

Snapchat is messy.

Snapchat is sloppy in the best sense of the word. Its casual and behind-the-scenes atmosphere lends a sorely-missing sense of authenticity to the world of social media. Snapchat is the opposite of Instagram. It’s off-the-cuff, unfiltered, and doesn’t need the approving double tap of strangers. However, its careless and impermanent nature has kept many business owners from investing the time and energy into embracing the popular app.

Why your business should be using Instagram Stories

The Benefits of Using Instagram Stories for Business

Instagram stories are the breath of fresh air that Instagram has needed for a long time. Its allows businesses to harness the power of both worlds, the spontaneous and the professional.

A Personal Touch

Stories allow you to introduce followers to a more intimate and casual encounter with your product or team while keeping your account refined and specialized. Whereas your profile may have glam images with flawless lighting of your finished product, your story can be a bit grittier, giving your customers a glimpse behind-the-scenes at a work in progress.

Share more

One of the cardinal sins of Instagram is oversharing. Stories let you share a great deal more content with your followers without cluttering their feed and annoying potential customers. This is a big deal, as abiding by normal social media etiquette can be hindering.

Stay on top

When Instagram’s new algorithm was announced in early 2016, users were not happy. One of the redeeming qualities of Instagram, previously, was that your posts weren’t lost in an incomprehensible popularity equation. Thankfully, Stories offers a new solution to this dilemma. All Stories are positioned above the normal insta-feed, bringing some of that missing visibility back to your business.

Why your business should be using Instagram Stories

Try Instagram Stories for Your Business

There’s really no downside to utilizing Instagram’s new Stories feature for your business and if you haven’t begun exploring the new feature, you really should. Sharing candid, unfiltered pics of your process and workspace humanizes your business. Sharing more often and taking advantage of Story feeds displaying at the top of Instagram gives your brand more exposure.

Get out there and share your Stories! Questions about how to use Instagram for Business? Call our office today to speak with an Instagram expert: (321) 574-3854 or email us: social@thesocialcampfire.com.

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Don’t ask women why they should earn more–demand that managers justify paying them less — Quartz

This spring the U.S. women’s soccer team sued the sport’s governing body over wage discrimination, arguing their success should earn the players as much as their male counterparts. For Stanford labor economist and professor emerita Myra Strober, the US soccer lawsuit is a classic case of pay inequity. “Perhaps women soccer players in earlier days…

via Don’t ask women why they should earn more–demand that managers justify paying them less — Quartz

Choosing the Right Content Marketing Tools for Lead Nurturing

Are you writing your blog posts like you’re making a sales pitch?

You’re playing in the wrong part of the funnel.

In most instances, if someone is reading your blog, they aren’t yet ready to make a purchase. In the marketing world, we call this TOFU content – content meant for our visitors at the top of the sales funnel.

In fact, statistics say less than 5% of first-time website visitors are ready to make a purchase of goods or services.

Multi-channel online marketing has stamped its permanent place in society. Today, an effective way to increase value and sales is to create content for the top, middle, and bottom of the funnel. You must also know what kind of content you should place at what point in that funnel. This is known as the art and science of Content Marketing.

Continue reading “Choosing the Right Content Marketing Tools for Lead Nurturing”

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10 Reasons Why Social Media Marketing is Essential to Today’s Small Business

Small businesses are still wondering why social media marketing matters. Whether your company is B2B or B2C, you can and will benefit from social media to help drive your sales and marketing efforts.

My theory is that once small businesses understand the impact that social media can have on their target audience, their current customers, and the future of their brand, they will soon wonder how they lived without it.

At The Social Campfire, it’s my job to not only create and take responsibility for small business social media marketing efforts, but it’s also my duty to explain to entrepreneurs and business owners how they can tangibly benefit from platforms like Facebook, Pinterest, Instagram, LinkedIn, and Twitter.

In today’s post, I’d like to share 10 of the biggest reasons why Social Media Marketing is essential for today’s small business online marketing strategy:

1. Establish Trust 

You probably haven’t even thought about it when it comes to your business, but when was the last time you held in high esteem a company that couldn’t be found online? Sure, it happens in rare cases – perhaps there’s an amazing, treasure trove Thai spice and grocery store down the street or an eclectic used book store owned by some of the nicest people in the neighborhood. They don’t have a website, and you still love their business. However, more often than not, a presence online is very similar to a nice, clean physical store window.

Continue reading “10 Reasons Why Social Media Marketing is Essential to Today’s Small Business”

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Blog Potpourri: Jessica’s Latest Client Blog Posts

Thanks for visiting! Check out a sample of my most recent client blog posts and collaborations; you may find something you need!

50K Press Releases Later – What Do We Know about Press Release Publishing and Campaign Customization? 

Published via the Vial Momentum healthcare marketing website, this blog reviews PR.co’s data on 50,000 Press Releases published on their platform thus far, and offers advice on press release publishing and campaign customization and personalization.

What You Missed in the Medical Device Industry in May 2015 

I wrote Kapstone Medical’s monthly roundup blog for May 2015, which includes the hottest monthly stories you may have missed in orthopedics, spine, medical technology, and 3D printing.

Physical Therapy for Spine Conditions 

This neurosurgery blog, written by me along with Dr. Michael Gomez of Miami, FL, explains why physical therapy is important for your spine condition.

Synergy between Sales and Marketing Teams in the MedTech Industry

Med Tech companies come in all shapes and sizes, whether it is a team of 20 dedicated engineers and staff or a force of thousands. These organizations, with unique attributes and value propositions, require a strategic, solid marketing plan in order to properly monitor, adjust, and measure online marketing goals.

This Vial Momentum blog discusses the symbiotic relationship your company can create between your sales and marketing teams to find success throughout your entire sales funnel.

Need professional blogs written for your business to help optimize SEO and drive your online traffic? Email me directly: Jessica@TheSocialCampfire.com