Apple fans have click-signed more than 100,000 words of legal

Let’s say, for the sake of argument, that you’re an Apple fan. You’ve got a Mac, an iPhone, an Apple TV, and at least one Airport router. You even bought that overhyped watch. If you own those five devices, and use the software that Apple provides for each, then you’ve agreed at least 30 contracts,… via …

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Cuba’s self-proclaimed first indie game seeks crowdfunding — VentureBeat

https://www.youtube.com/embed/523-7oLq68Y?version=3&rel=1&fs=1&autohide=2&showsearch=0&showinfo=1&iv_load_policy=1&wmode=transparent Forget about cigars — Cuba’s gaming business is about to open up. Josuhe Pagliery is a multimedia artist and the founder of Empty Head Games, an independent development studio in Cuba. Now, the company is using Indigogo to try to fund Savior, which it is calling Cuba’s first indie game. Savior is a 2D …

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Why Your Business Should be Using Instagram Stories

Should your business be using Instagram’s new Stories feature? In August, Instagram rolled out a dynamic new feature called Instagram Stories. Insta-stories are ultimately a copy of Snapchat’s “here today, gone tomorrow” interface, but without quite as many bells and filters as its ghostly friend. This new feature may be a game-changer for small businesses. …

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Don’t ask women why they should earn more–demand that managers justify paying them less — Quartz

This spring the U.S. women’s soccer team sued the sport’s governing body over wage discrimination, arguing their success should earn the players as much as their male counterparts. For Stanford labor economist and professor emerita Myra Strober, the US soccer lawsuit is a classic case of pay inequity. “Perhaps women soccer players in earlier days… via …

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What’s New at The Social Campfire?

This year is dubbed the Year of the Monkey - and we totally know why! We can tell this year is going to be exciting, surprising, and full of energy. There are a lot of new developments at TSC and we'd like to share a few with you: First off, we are currently welcoming two …

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Choosing the Right Content Marketing Tools for Lead Nurturing

Are you writing your blog posts like you're making a sales pitch? You're playing in the wrong part of the funnel. In most instances, if someone is reading your blog, they aren't yet ready to make a purchase. In the marketing world, we call this TOFU content - content meant for our visitors at the …

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Content and Social Media Projects

Week of 9/14 Project Roundup – The Social Campfire

What a wonderful week of content, copywriting, and social media projects! Here's a snapshot of what Jessica and The Social Campfire have been working on for clients this week: The natural, exciting and beautiful world of #TequilaCraft:  Communications for the MedTech Industry:  PR Web - Cutting Edge Spine Expands Executive Team (Press Release) An Array …

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10 Reasons Why Social Media Marketing is Essential to Today’s Small Business

Small businesses are still wondering why social media marketing matters. Whether your company is B2B or B2C, you can and will benefit from social media to help drive your sales and marketing efforts. My theory is that once small businesses understand the impact that social media can have on their target audience, their current customers, …

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Blog Potpourri: Jessica’s Latest Client Blog Posts

Thanks for visiting! Check out a sample of my most recent client blog posts and collaborations; you may find something you need! 50K Press Releases Later - What Do We Know about Press Release Publishing and Campaign Customization?  Published via the Vial Momentum healthcare marketing website, this blog reviews PR.co's data on 50,000 Press Releases …

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