NASCAR Revamps its Marketing Team; Melds Edit & Content Marketing

Last summer, NASCAR created a new 40-person content strategy group to oversee the league’s editorial and content marketing operations. Previously, NASCAR had separate teams dedicated to its website, social pages, video production, creative design, advertising partners and entertainment marketing efforts. These were individual business units, with their own, often overlapping goals, which created natural inefficiencies with how NASCAR created and distributed videos and other content across platforms.

The new group, which is overseen by Parker, was created to oversee all of NASCAR’s digital and social content and marketing efforts. It consists of the previous teams as well as six new digital content producers with backgrounds in writing and video production and editing. NASCAR’s TV production team and entertainment marketing team still exist as separate units, but have several staffers embedded within the content strategy group and participate in the group’s daily meetings every morning, Parker said.

Click the link to read more about NASCAR’s latest marketing moves and innovative strategies.

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How Content Marketing Will Dominate 2015 and Beyond

Interested in how to kick start your brand’s marketing strategy in 2015?

Invest in Content Marketing.

What is Content Marketing? And Why Is It Important? 

When brands and businesses create and distribute content that is relevant and engaging to their target audience, they are able to influence their audience through their expertise and value.

In today’s digital marketplace, the consumer has more power than ever to make choices and influence others’ decisions. By building trust through content, and using that content to influence customer action, you are investing in a highly relevant way to attract business in 2015.

In Fact…

  • 93% of B2B companies and 90% of all organizations used content marketing as a primary marketing strategy in 2014, and the use of content will continue to grow throughout 2015 and beyond.
  • Through the rest of 2015, more money from PPC, SEO, and Social Media will be allocated to content.
  • B2B businesses report generating 67% more leads per month by publishing blogs.
  • 58% of B2B marketers plan to increase their content marketing budgets in 2015.
  • Interesting content is one of the top 3 reasons that people follow brands on social media.

Continue reading “How Content Marketing Will Dominate 2015 and Beyond”