Another Amazing Year: The Social Campfire’s Top Posts of 2018

A new year is nearly here – and that means Jess and The Social Campfire team are celebrating another 12 months of client service and success! We’re celebrating the season by counting down our top posts of 2018, including news updates, exciting projects, and customer testimonials. Check out what we were up this year below. We can’t wait to work with you in 2019!

The Top Social Campfire Marketing Posts of 2018

How to Ignite Your Digital Marketing Strategy in the New Year 

Jess spent the first moments of the new year educating her followers and clients about tactful, creative ways to kickstart or improve their digital marketing strategy in 2018. Tips included utilizing app technology, writing effective native ad copy, and capitalizing off micro-moments. Judging from what was hot and on-trend this past year, it looks like The Social Campfire CEO was right! Stay tuned in 2019 for more tips on how to amplify and ignite your business goals.

5 Ways to Avoid Brand Distraction and Market Your Business Effectively

This highly popular article focused on tips to block out competitive noise and deliver a unique brand vision to customers. They included defining your value proposition, illustrating and being confident about your value after you define it, and evaluating your results with qualitative and quantitative data. These strategies were used in 2018 by the top marketers in the country – some of which Jess wrote marketing content for. If you’re interested in getting consultative advice for marketing your business in 2019, email Jess at social@thesocialcampfire.com. Consultation sessions will begin in March 2019.

Facebook’s Privacy Concerns: What Businesses Need to Know

Social media and overall digital security concerns became a big issue for businesses and consumers in 2018. The Social Campfire kept their followers and clients aware of the truth with their article on Facebook privacy concerns. Rest assured, Jess and the team customize their security solutions and advice to your company’s needs, so you know how to keep your business safe at all times.

How to Get Social Media Online Training 

We all know how to use social media personally – but do you know how to setup and manage your Facebook, LinkedIn, G+, Instagram, and Twitter profiles for business success? How about promoting yourself and your brand as a social media marketer? The Social Campfire has customized online classes for all of your needs. Check them out here – and stay tuned for more class openings in April 2019.

Why Is Content Marketing Essential for Business? 

Content marketing will continue to be an essential business activity in 2019. This popular 2018 article outlined a few of the reasons why SMBs and marketing agencies alike should invest in content. Check it out by clicking the link above. If you’re interested in exploring your 2019 content opportunities with The Social Campfire, send us an email at social@thesocialcampfire.com and we’ll get you a quote when our CEO returns from maternity time off in March 2019.

The Social Campfire’s Recent Digital Marketing Projects 

Every business owner and marketing agency needs proof that their freelancer will deliver the type of content, social media management, and/or digital marketing expertise to meet their business goals. By clicking the link above, you can take a look at a few of CEO Jess’s 2018 portfolio projects. If you want to take a look at more after browsing this link-rich page, here are a few more links for you:

Technology and Healthcare Project Samples – 2018

Hawaii Cafe Promotional Articles

Writing for Home Improvement Companies

Content for Dentists and Cosmetic Surgeons – 2018

You can browse the full project portfolio here – and check out client testimonials here.

Have a wonderful holiday season and new year celebration! We’ll talk to you in 2019!

 

5 Big Misconceptions About Content Marketing for the CXO

You are an expert at what you do. In fact, as a CXO, you’ve made it to the top. No matter what industry you are in, however, it pays to be informed about your content marketing. Do you believe the biggest misconceptions in digital? 

As a social media advisor and content services provider to business leaders, I know how valuable it is for CEOs, founders, and company owners to leverage their goals with online marketing.

While working across the country this past year, I found there are still many misconceptions in offices around Florida and throughout the United States about digital marketing strategy and content marketing specifically.

Florida Content Marketing

I serve clients in Florida and across the United States on a remote basis.

Don’t waste your time on marketing that doesn’t work. Read in the list below the five biggest misconceptions I face in my work as a copywriter and digital growth advisor and what you should know as an owner, director, or entrepreneur.

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Biggest Digital Marketing Misconceptions

Your Marketing Elements Work Alone

What do I mean by this? …Nothing in your digital marketing strategy works by itself. You may have impeccable in-house experts who write engaging blogs, but if you don’t market them, no one will read them. If you create a snazzy newsletter but don’t have a website infused with SEO keywords and engaging graphics, you are literally leading your leads to nowhere. Talk with an online marketing expert about creating a services package that will amplify your content, comprised of a blog writing strategy, social media plan, a regular newsletter, and concise SEO and digital advertising process.

You Don’t Need a New Website

You created your website years ago and have a loyal client base. You also have a strong Facebook and Twitter following. Why re-design your website? Because it’s absolutely necessary. Google algorithms have changed several times over since you last updated your site. If you don’t play by the rules, no one will find you on the search engine’s first page. If your clients don’t find you on the first page – they may never find you at all. Grow your business and build trust by taking your marketing consultant’s advice and investing in an upgrade.

You Don’t Need a Social Media Strategy

This is one of the biggest misconceptions in marketing today. You do need a social media strategy to stay competitive, because companies like yours are already there, picking up business. Moreover, you need one that is focused on growth and engagement. While Facebook, Instagram, and LinkedIn keep booming, the platforms continue to become the place for your potential and current customers to converse and buy new things. This is true for B2B and B2C companies.

Now that it’s so popular, it is also an indicator of social proof and trust, like a website. If you have an established and interesting social media page, you build trust in your industry and community. Invest in long-term strategy, analytics, content calendar creation, and a copywriter to amplify your marketing efforts.

You Know Your Business, So You Know How to Market It

I will never argue with a CXO when it comes to their supreme knowledge of their business and industry. This is where I observe and listen. However, I will tell you that digital marketing strategy is learned. Just because you are an accomplished leader, doesn’t mean you know how to tackle social media strategy. That’s OK – and that’s where the power of collaboration gets its magic.

Copywriters, social media consultants, and digital marketing specialists can take your business goals and churn them into a viable marketing plan. Whether you are an attorney, massage therapist, or mental health counselor, an experienced and customer focused online marketer will learn about you and your company and come up with a plan that makes your uniqueness and value proposition come alive.

You Have Time to Do the Marketing Yourself

There are only 24 hours in a day. It’s important for you as a CXO to focus on what you do best – leading your team and making the day-to-day business thrive. While you engage in business development, sales, or travel to attend events and conferences, a marketing professional can guide your strategy and implement your needs. Whether you require blog ghostwriting, press release writing, white paper assistance, or social media strategy, it is more cost-effective in the long run to put yourself where you generate business.

Which one of these five misconceptions do you think is most detrimental to today’s businesses?


Take the first step in igniting your marketing plan today. If you want to learn more about creating, designing, or amplifying your content, I’ll provide you with a free 30-minute consultation. Call me at (321) 574-3854 or set an appointment with me on the Setmore calendar app to get started. 

Be Relevant With Blogging Services

Professional blogging and article publishing are two extremely effective content marketing tools that boost your website’s Search Engine Optimization (SEO), Branding, and Client Retention – if you do it right (…and enough).

Does your business have expertise to offer? How about your CEO – does he or she have something to say? Share your thought leadership and knowledge of your industry to sway customers your way.

Partner with us to write your blogs and articles – or guide you though the process. The Social Campfire, LLC has over a decade of blogging, ghostwriting, and article writing experience with multi-national corporations, acclaimed American businesses, and startups.

Ignited by a combined expertise in copywriting, journalism, SEO, and digital marketing strategy – and the magic of your brand’s unique story – our expert blog writers can craft expert, original, keyword infused blogs for you, or get you set up on a regular, affordable blogging plan. Experience the blogging expertise that Fortune organizations, publicly traded companies, and international non-profits rely on to attract new business and keep customers and members engaged.

Click below to contact us about our expert Blogging Services — and get started today.

(You can also email Jessica at social@thesocialcampfire.com or call us for more information at (321) 574-3854)

Fill out the handy contact form and Jess will be in touch: 

The Social Campfire, LLC serves clients on a remote basis. We are based in Orlando, FL, but serve clients as close as right here in town to as far as San Diego, CA.

Call us at (321) 574-3854 today to learn more about how we serve clients remotely in cities like New York, NY, Chicago, IL, Tampa, FL, and West Palm Beach, FL.

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The 16 ads you’re likely to love the most during the Rio 2016 Games — Quartz

Americans can’t get enough of gymnast Simone Biles. In addition to being one of the most-watched athletes headed to Rio, brands love her, and her ads are unstoppable. The awe-inspiring 19-year-old is featured in a quarter of the 16 most-liked US ads released so far for the 2016 Summer Olympics, according to ad-tracking firm Ace…

via The 16 ads you’re likely to love the most during the Rio 2016 Games — Quartz

Some Things Will Never Change: What Tupac Can Tell Us about Marketing with Companies That Resist Innovation

“Some things will never change.” 

The talented Tupac Shakur couldn’t have said it any better in the last line of the 1992 track Changes. If you’re a fan, you know that the song is about much more than brand marketing; but there’s plenty for marketing companies and agencies to learn from here.

While many organizations shrug their shoulders, claim “That’s just the way it is,” and move through operation after operation in total comfort with the status quo, but without any real disruptive growth to show for it – the Pacs out there — that is, the growth-oriented entrepreneurs and marketing companies — struggle daily, handily, with the realization that not everyone is comfortable with taking their business to the next level.

Continue reading

5 Must-Read Marketing Articles for Entrepreneurs

Entrepreneurs know that there is no quitting: learning and growth are a daily rite to remain competitive and lead in the marketplace. With that said, here are 5 must-read marketing articles for today’s driven entrepreneur, CEO, CMO, or VP of Marketing. No matter who you are – marketing matters to you – and getting a handle on what is proven, and what’s just buzz, can get you to growth and ROI much quicker.

Here are The Social Campfire’s five picks for this week: 

Fix Your Social Media Strategy by Taking it Back to Basics

Harvard Business Review forecasts that marketers plan to double their spending on social media in the next five years. However, a report by IBM indicates that  nearly half of CMOs believe they are not prepared to manage the challenges of social media. This disparity highlights an important, and potentially costly, problem: Marketers continue to increase social media spending, yet many are still uncertain about management, strategies, and integration.

Explore how to go back to basics – with social media and marketing in general – to define your social strategy now and in the future in a way that creates impact – and ROI – to go along with that budget.

Are you Experienced? The Final Frontier of Content Marketing is all about You. 

First it was television, then came the constant bombardment of social media but now, marketing has found a new place right back where it started: the human experience. Experiential marketing is the best way to get your content exactly where you want it – with the people.

It’s important to note that at time when most people mistrust advertising, we are beginning to use real people to tell brand stories for us. The ability to be authentic and credible through real-world experiences is integral for brand trust. Great brands should be eager to create unfiltered engagements with their audiences, and experiential approaches to their marketing strategies do just that. Read more above.

Google’s Smart Bidding will soon include ability to set Target CPA by device in AdWords

Smart Bidding reporting is getting more robust, and the bid automation tool will continue to take more conversion signals into account, says Google. Powered by machine learning, Smart Bidding can factor in millions of signals to determine the optimal bid, and it continually refines models of your conversion performance at different bid levels.

Just a couple of days ago, Google introduced Smart Bidding, a new umbrella name for automated bidding strategies including Target CPA, Target ROAS and Enhanced CPC in AdWords and DoubleClick Search. Coming soon is the ability to set different Target CPA goals by device in search and display campaigns. This will roll out to all advertisers in the next few weeks. Learn more about Smart Bidding in the article above.

Giving Your B2B Buyer Personas a Makeover 

You’ve spent the time, effort and sweat equity to build B2B buyer personas. But, when you look at them, you’re not quite sure what to use them for or how to do it. Perhaps it’s time to assess your personas and give them a makeover to strengthen their contribution to content marketing performance. This article explains how to go about it.

Storytelling 301: Site Content as a Story 

Feel like you’re already over the term “storytelling” without ever really having understood how you can successfully apply it to your writing? You aren’t alone. Like so much jargon, this amazingly powerful and useful word is in serious danger of being consigned to LinkedIn profiles and marketing parody.

Read this article to get real – applying the logic of storytelling to site content in a way that really makes sense for your brand and business – which is more than just buzzwords or trendy tactics.

Curious about any of the marketing fundamentals and thought leadership in these articles? Give us a call at (321) 574-3854 or email us at content@thesocialcampfire.com to learn more today.