Why Your Business Should be Using Instagram Stories

Should your business be using Instagram’s new Stories feature?

Why your business should be using Instagram Stories

In August, Instagram rolled out a dynamic new feature called Instagram Stories. Insta-stories are ultimately a copy of Snapchat’s “here today, gone tomorrow” interface, but without quite as many bells and filters as its ghostly friend.

This new feature may be a game-changer for small businesses. Here’s why:

Instagram vs. Snapchat

Gone are the days when Instagram was the spontaneous social platform. Instagram is a lot of things, but instant is no longer one of them.

Instagram is polished.

Successful Instagrammers know that their profile needs to have top-notch photography and expert editing. Insta-profiles are carefully curated portfolios, showcasing the best of the best of your brand. Business accounts on Instagram have to stay cohesive and never go off theme. Crafting an impeccable account involves an excessive amount of work and hours can go into perfecting a single picture.

Snapchat is messy.

Snapchat is sloppy in the best sense of the word. Its casual and behind-the-scenes atmosphere lends a sorely-missing sense of authenticity to the world of social media. Snapchat is the opposite of Instagram. It’s off-the-cuff, unfiltered, and doesn’t need the approving double tap of strangers. However, its careless and impermanent nature has kept many business owners from investing the time and energy into embracing the popular app.

Why your business should be using Instagram Stories

The Benefits of Using Instagram Stories for Business

Instagram stories are the breath of fresh air that Instagram has needed for a long time. Its allows businesses to harness the power of both worlds, the spontaneous and the professional.

A Personal Touch

Stories allow you to introduce followers to a more intimate and casual encounter with your product or team while keeping your account refined and specialized. Whereas your profile may have glam images with flawless lighting of your finished product, your story can be a bit grittier, giving your customers a glimpse behind-the-scenes at a work in progress.

Share more

One of the cardinal sins of Instagram is oversharing. Stories let you share a great deal more content with your followers without cluttering their feed and annoying potential customers. This is a big deal, as abiding by normal social media etiquette can be hindering.

Stay on top

When Instagram’s new algorithm was announced in early 2016, users were not happy. One of the redeeming qualities of Instagram, previously, was that your posts weren’t lost in an incomprehensible popularity equation. Thankfully, Stories offers a new solution to this dilemma. All Stories are positioned above the normal insta-feed, bringing some of that missing visibility back to your business.

Why your business should be using Instagram Stories

Try Instagram Stories for Your Business

There’s really no downside to utilizing Instagram’s new Stories feature for your business and if you haven’t begun exploring the new feature, you really should. Sharing candid, unfiltered pics of your process and workspace humanizes your business. Sharing more often and taking advantage of Story feeds displaying at the top of Instagram gives your brand more exposure.

Get out there and share your Stories! Questions about how to use Instagram for Business? Call our office today to speak with an Instagram expert: (321) 574-3854 or email us: social@thesocialcampfire.com.

Save

Vimeo Business launches for $599/year, offering hosting, marketing, analytics, and more

Video streaming stalwart Vimeo has officially unveiled a new business-focused subscription plan, giving companies a full suite of complementary products. The aptly titled Vimeo Business plan soft-launched earlier this summer but now, it seems, it’s ready for prime time. Costing $599 per year, the subscription serves up a range of “perks” in a package, including…

via Vimeo Business launches for $599/year, offering hosting, marketing, analytics, and more — VentureBeat

LinkedIn courts users in emerging markets with LinkedIn Lite, online job placement tests — TechCrunch

As LinkedIn continues to wait for the close of its $26.2 billion acquisition by Microsoft, it continues to build out its business, with the latest developments on the international front. Last week, LinkedIn announced that it had hit 100 million users in Asia Pacific, and today at an event in Delhi, India, it unveiled three new…

via LinkedIn courts users in emerging markets with LinkedIn Lite, online job placement tests — TechCrunch

Be Relevant With Blogging Services

Professional blogging and article publishing are two extremely effective content marketing tools that boost your website’s Search Engine Optimization (SEO), Branding, and Client Retention – if you do it right (…and enough).

Does your business have expertise to offer? How about your CEO – does he or she have something to say? Share your thought leadership and knowledge of your industry to sway customers your way.

Partner with us to write your blogs and articles – or guide you though the process. The Social Campfire, LLC has over a decade of blogging, ghostwriting, and article writing experience with multi-national corporations, acclaimed American businesses, and startups.

Ignited by a combined expertise in copywriting, journalism, SEO, and digital marketing strategy – and the magic of your brand’s unique story – our expert blog writers can craft expert, original, keyword infused blogs for you, or get you set up on a regular, affordable blogging plan. Experience the blogging expertise that Fortune organizations, publicly traded companies, and international non-profits rely on to attract new business and keep customers and members engaged.

Click below to contact us about our expert Blogging Services — and get started today.

(You can also email Jessica at social@thesocialcampfire.com or call us for more information at (321) 574-3854)

Fill out the handy contact form and Jess will be in touch: 

The Social Campfire, LLC serves clients on a remote basis. We are based in Orlando, FL, but serve clients as close as right here in town to as far as San Diego, CA.

Call us at (321) 574-3854 today to learn more about how we serve clients remotely in cities like New York, NY, Chicago, IL, Tampa, FL, and West Palm Beach, FL.

9to5Toys Lunch Break: iTunes 10 Action Film Bundle $25, Brother AirPrint Laser $110, iOS 10 Developer Course $29 — 9to5Mac

Enjoy your lunch. 🙂 -TSC

Keep up with the best gear and deals on the web by signing up for the 9to5Toys Newsletter. Also, be sure to check us out on: Twitter, RSS Feed, Facebook, Google+ and Safari push notifications. TODAY’S CAN’T MISS DEALS: iTunes has a bunch of terrific movie deals right now: 10 action flicks $25, The Hateful Eight rental $1, more Brother’s Compact Laser…

via 9to5Toys Lunch Break: iTunes 10 Action Film Bundle $25, Brother AirPrint Laser $110, iOS 10 Developer Course $29 — 9to5Mac

Building Your Online Community: 6 Reads to Help You Grow

Trust us: building an online community is not as scary as it seems. A community is nothing more than a group of people with shared interests. In the virtual world, people come together to discuss the topics and products they are passionate about.

An online community is comprised of people who care about your business as much as you do. These clients are your best advocates. They can become best focus group for testing or promoting new products. With a combination of patience, priority on developing quality relationships and down-and-dirty creativity, businesses can create thriving conversations.

Building Your Online Community

When you are ready to roll up your sleeves and get your online community rolling, start with these informative reads for tips on constructing an engaged audience:

Continue reading

Homebase raises $6 million to make hourly work easier to manage for local businesses — TechCrunch

From rising rents to online competitors, local stores and restaurants face enough challenges outside of their own doors that basic stuff like scheduling employees’ shifts and breaks should feel easy. But that process is still, too often, a mess of paperwork and data entry for them. A startup called Homebase has raised $6 million to…

via Homebase raises $6 million to make hourly work easier to manage for local businesses — TechCrunch

5 Must-Read Marketing Articles for Entrepreneurs

Entrepreneurs know that there is no quitting: learning and growth are a daily rite to remain competitive and lead in the marketplace. With that said, here are 5 must-read marketing articles for today’s driven entrepreneur, CEO, CMO, or VP of Marketing. No matter who you are – marketing matters to you – and getting a handle on what is proven, and what’s just buzz, can get you to growth and ROI much quicker.

Here are The Social Campfire’s five picks for this week: 

Fix Your Social Media Strategy by Taking it Back to Basics

Harvard Business Review forecasts that marketers plan to double their spending on social media in the next five years. However, a report by IBM indicates that  nearly half of CMOs believe they are not prepared to manage the challenges of social media. This disparity highlights an important, and potentially costly, problem: Marketers continue to increase social media spending, yet many are still uncertain about management, strategies, and integration.

Explore how to go back to basics – with social media and marketing in general – to define your social strategy now and in the future in a way that creates impact – and ROI – to go along with that budget.

Are you Experienced? The Final Frontier of Content Marketing is all about You. 

First it was television, then came the constant bombardment of social media but now, marketing has found a new place right back where it started: the human experience. Experiential marketing is the best way to get your content exactly where you want it – with the people.

It’s important to note that at time when most people mistrust advertising, we are beginning to use real people to tell brand stories for us. The ability to be authentic and credible through real-world experiences is integral for brand trust. Great brands should be eager to create unfiltered engagements with their audiences, and experiential approaches to their marketing strategies do just that. Read more above.

Google’s Smart Bidding will soon include ability to set Target CPA by device in AdWords

Smart Bidding reporting is getting more robust, and the bid automation tool will continue to take more conversion signals into account, says Google. Powered by machine learning, Smart Bidding can factor in millions of signals to determine the optimal bid, and it continually refines models of your conversion performance at different bid levels.

Just a couple of days ago, Google introduced Smart Bidding, a new umbrella name for automated bidding strategies including Target CPA, Target ROAS and Enhanced CPC in AdWords and DoubleClick Search. Coming soon is the ability to set different Target CPA goals by device in search and display campaigns. This will roll out to all advertisers in the next few weeks. Learn more about Smart Bidding in the article above.

Giving Your B2B Buyer Personas a Makeover 

You’ve spent the time, effort and sweat equity to build B2B buyer personas. But, when you look at them, you’re not quite sure what to use them for or how to do it. Perhaps it’s time to assess your personas and give them a makeover to strengthen their contribution to content marketing performance. This article explains how to go about it.

Storytelling 301: Site Content as a Story 

Feel like you’re already over the term “storytelling” without ever really having understood how you can successfully apply it to your writing? You aren’t alone. Like so much jargon, this amazingly powerful and useful word is in serious danger of being consigned to LinkedIn profiles and marketing parody.

Read this article to get real – applying the logic of storytelling to site content in a way that really makes sense for your brand and business – which is more than just buzzwords or trendy tactics.

Curious about any of the marketing fundamentals and thought leadership in these articles? Give us a call at (321) 574-3854 or email us at content@thesocialcampfire.com to learn more today.