5 Ways to Avoid Brand Distraction & Market Your Business Effectively

If you are feeling dizzy from a daily overdose of information, you are not alone. According to the Nielsen Total Audience Report, consumers and digital marketing specialists alike spend nearly 11 hours per day consuming media.

While ad and article fatigue are common, so is brand envy. Many executives and their social media teams fill their feed with competitors, professional lifestyle accounts, and leading entrepreneurs. The constant comparisons and pressure to perform at 110% would have anyone stressed about their strategy.

Some CEOs and their marketers think they need to be everything and do it all. However, perfection is not possible. Instead of worrying what you aren’t, start focusing on what you are. Follow these tips to block out the noise and deliver your unique brand proposition to your customers:

Tips for Showcasing Your Unique Brand & Igniting Business

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Tone Down the Browsing

Commit to spending a little less time scrolling through motivational quotes and browsing others’ Facebook company pages — and more time working on your marketing strategy. Schedule a brief competitive review session once per week and record your findings. You can ask certain members of your team to do the same. Hold a monthly meeting to review insights.

Define Your Value Proposition

Clearly determine what makes your products or services better than the competition. Be sure to focus on your brand’s unique attributes without comparing them to others. Whether you offer personalized and efficient customer service or natural, healthy ingredients, it is important to succinctly illustrate and share why clients/consumers should work with you or buy from you.

Think of a few words or emotions that describe your company. Many consulting firms want to show they are trustworthy, professional, and insightful, while restaurants may prefer to appear enthused, joyful, and family-oriented.

Illustrate Value Creatively

Once you define your company’s unique attributes, it is time to show them off to current clients and potential customers. Professional services brands can share and write about news stories that pertain to their clients or advice consumers may not know about. They can also post team photos and tips to build trust and a stronger digital relationship. Healthcare practices could provide helpful information about medical conditions, tell families when to see their primary care physician and provide updates about illnesses in the news, like the flu.

Think about what you offer to customers and what they need from you. Match your strategy with beautiful, colorful images, requests for engagement, and informative knowledge guides.

Commit to Your Value

Post and engage with your audience regularly. Keep your value proposition in mind each time you schedule a post or reply to a customer. Every cover photo, infographic, and video you create should keep the uniqueness of your brand in mind. Ask yourself each week, “Am I communicating our value effectively?”

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Evaluate Your Results

Stay committed to your marketing strategy by measuring the efficacy of your posts, articles, and digital ads with analytics. You can also ask customers for their feedback while offering them a creative incentive. Meet with your marketing team regularly to discuss how your branding strategy is working. Ensure this conversation is separate from your chat about the competition.

While scoping out the competition is still important, it’s important to remember that the other isn’t everything. Balance your analysis of like-minded brands with a clear and focused marketing strategy that defines who you are and what makes your company (or products) unique. This approach will help you and your team relax and focus on improving your marketing strategy and helping your customer.

Does your business need assistance with branding, content marketing, or social media strategy? We’re here to help. Call us at (321) 574-3854 or email social@thesocialcampfire.com

 

5 Big Misconceptions About Content Marketing for the CXO

You are an expert at what you do. In fact, as a CXO, you’ve made it to the top. No matter what industry you are in, however, it pays to be informed about your content marketing. Do you believe the biggest misconceptions in digital? 

As a social media advisor and content services provider to business leaders, I know how valuable it is for CEOs, founders, and company owners to leverage their goals with online marketing.

While working across the country this past year, I found there are still many misconceptions in offices around Florida and throughout the United States about digital marketing strategy and content marketing specifically.

Florida Content Marketing
I serve clients in Florida and across the United States on a remote basis.

Don’t waste your time on marketing that doesn’t work. Read in the list below the five biggest misconceptions I face in my work as a copywriter and digital growth advisor and what you should know as an owner, director, or entrepreneur.

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Biggest Digital Marketing Misconceptions

Your Marketing Elements Work Alone

What do I mean by this? …Nothing in your digital marketing strategy works by itself. You may have impeccable in-house experts who write engaging blogs, but if you don’t market them, no one will read them. If you create a snazzy newsletter but don’t have a website infused with SEO keywords and engaging graphics, you are literally leading your leads to nowhere. Talk with an online marketing expert about creating a services package that will amplify your content, comprised of a blog writing strategy, social media plan, a regular newsletter, and concise SEO and digital advertising process.

You Don’t Need a New Website

You created your website years ago and have a loyal client base. You also have a strong Facebook and Twitter following. Why re-design your website? Because it’s absolutely necessary. Google algorithms have changed several times over since you last updated your site. If you don’t play by the rules, no one will find you on the search engine’s first page. If your clients don’t find you on the first page – they may never find you at all. Grow your business and build trust by taking your marketing consultant’s advice and investing in an upgrade.

You Don’t Need a Social Media Strategy

This is one of the biggest misconceptions in marketing today. You do need a social media strategy to stay competitive, because companies like yours are already there, picking up business. Moreover, you need one that is focused on growth and engagement. While Facebook, Instagram, and LinkedIn keep booming, the platforms continue to become the place for your potential and current customers to converse and buy new things. This is true for B2B and B2C companies.

Now that it’s so popular, it is also an indicator of social proof and trust, like a website. If you have an established and interesting social media page, you build trust in your industry and community. Invest in long-term strategy, analytics, content calendar creation, and a copywriter to amplify your marketing efforts.

You Know Your Business, So You Know How to Market It

I will never argue with a CXO when it comes to their supreme knowledge of their business and industry. This is where I observe and listen. However, I will tell you that digital marketing strategy is learned. Just because you are an accomplished leader, doesn’t mean you know how to tackle social media strategy. That’s OK – and that’s where the power of collaboration gets its magic.

Copywriters, social media consultants, and digital marketing specialists can take your business goals and churn them into a viable marketing plan. Whether you are an attorney, massage therapist, or mental health counselor, an experienced and customer focused online marketer will learn about you and your company and come up with a plan that makes your uniqueness and value proposition come alive.

You Have Time to Do the Marketing Yourself

There are only 24 hours in a day. It’s important for you as a CXO to focus on what you do best – leading your team and making the day-to-day business thrive. While you engage in business development, sales, or travel to attend events and conferences, a marketing professional can guide your strategy and implement your needs. Whether you require blog ghostwriting, press release writing, white paper assistance, or social media strategy, it is more cost-effective in the long run to put yourself where you generate business.

Which one of these five misconceptions do you think is most detrimental to today’s businesses?


Take the first step in igniting your marketing plan today. If you want to learn more about creating, designing, or amplifying your content, I’ll provide you with a free 30-minute consultation. Call me at (321) 574-3854 or set an appointment with me on the Setmore calendar app to get started. 

5 Engaging Social Media Events to Celebrate in September

Can you believe it? Summer is nearly over, Labor Day is almost here, and we’re putting together our September content calendars. It’s time to get ready for another month of engagement on Facebook, Twitter, Instagram, and your clients’ favorite social media platforms. If you need help planning posts and blogs for September 2017, here are a few ideas from our staff:

September Social Media Events

Self Improvement Month

Each year, Self Improvement Month is held in September. Since we all can do a little to improve ourselves, no matter who our customers are or what industry we are in, this theme can easily apply to any company. If you are in personal fitness, chiropractic care, cosmetic dentistry, or higher education, September is a great time to create an entire content calendar around improving oneself and how your brand can help your customers achieve their goals.

Try creating 3 posts a week about ways that your business can help your customers improve themselves. You can also add inspirational and motivational quotes about self improvement to your content calendar. Finally, consider offering a self improvement September special, where you provide 20% off teeth whitening or $50 off a month of personal training. A modest Facebook ad budget can help you boost your call to action.

Hispanic Heritage Month

September is Hispanic Heritage Month! Engage your social community by celebrating the Hispanic heritage in your neighborhood and company. Create social posts that showcase Hispanic leaders in your town or over the course of history. Add an image of the person with a few lines of biographical information. You can also highlight Hispanic-led organizations in your area, share amazing books authored by Hispanic writers, and share facts about Hispanic heritage and culture. You can learn more about Hispanic Heritage Month 2017 and how to celebrate here.

Autumn Equinox/First Day of Fall

The first day of Fall 2017 is September 22. There are so many ways to highlight the Autumnal Equinox and fall season on social media! On 9/22, share a “Happy First Day of Fall” greeting on your pages. You can also use the theme all month long to share fall recipes, keep your followers abreast of fall festivals in your area, and share facts about the autumn season. You can also run fall specials, give away autumn-themed prizes, and help your followers get excited for Oktoberfest, Halloween, and Thanksgiving.

Create autumn cover photos for your social media pages to celebrate. You can also share beautiful fall photos like changing leaves and warm fall pies with quotes about the season. How can certain industries make the most of the Autumnal Equinox? Pest control companies can write blogs about how to prevent pests from entering the home in fall, educational institutions can share facts about the history of the equinox and autumn season, and home health agencies can help clients think of fall safety considerations for their parents.

Talk Like a Pirate Day

International Talk Like a Pirate Day is on September 19 and is one of the most popular events on social media each year. This is because the day is pure fun! This is the chance to let your inner pirate out – talk like a pirate on Twitter and Snapchat, or have your staff dress like pirates to take a group photo to share on LinkedIn! If you want to be really wacky, you could interview your CEO or marketing manager in pure pirate speak and go on Facebook live – or if you are feeling a bit milder, instruct your followers how to say a few words in “pirate.”

Business Women’s Day

Here at woman-owned The Social Campfire, we are big on Business Women’s Day! It is held every year on September 22, the same day as the Autumnal Equinox, and has its roots in the 1940s, when American men were off fighting in World War II and women entered the workforce. You can celebrate Business Women’s Day by highlighting your woman-owned business, female CEO, or female staff. Take an individual or group photo and thank them publicly on social media for all they do. You can also showcase famous female businesswomen or share quotes from female leaders on your LinkedIn and Facebook. Whatever way you choose to celebrate women business leaders, say it loud and proud!

By next month, we’ll be getting ready for Halloween, holiday shopping, and Breast Cancer Awareness month. Stay tuned for our October 2017 content ideas, which will include tips for these events and more. In the meantime, email us at social@thesocialcampfire.com for questions about your social media strategy or to receive a free quote for our services. For more even social media tips, follow our blog.

Apple fans have click-signed more than 100,000 words of legal

Let’s say, for the sake of argument, that you’re an Apple fan. You’ve got a Mac, an iPhone, an Apple TV, and at least one Airport router. You even bought that overhyped watch. If you own those five devices, and use the software that Apple provides for each, then you’ve agreed at least 30 contracts,…

via Apple fans have click-signed more than 100,000 words of legal contracts — Quartz

Vimeo Business launches for $599/year, offering hosting, marketing, analytics, and more

Video streaming stalwart Vimeo has officially unveiled a new business-focused subscription plan, giving companies a full suite of complementary products. The aptly titled Vimeo Business plan soft-launched earlier this summer but now, it seems, it’s ready for prime time. Costing $599 per year, the subscription serves up a range of “perks” in a package, including…

via Vimeo Business launches for $599/year, offering hosting, marketing, analytics, and more — VentureBeat

Building Your Online Community: 6 Reads to Help You Grow

Trust us: building an online community is not as scary as it seems. A community is nothing more than a group of people with shared interests. In the virtual world, people come together to discuss the topics and products they are passionate about.

An online community is comprised of people who care about your business as much as you do. These clients are your best advocates. They can become best focus group for testing or promoting new products. With a combination of patience, priority on developing quality relationships and down-and-dirty creativity, businesses can create thriving conversations.

Building Your Online Community

When you are ready to roll up your sleeves and get your online community rolling, start with these informative reads for tips on constructing an engaged audience:

Continue reading “Building Your Online Community: 6 Reads to Help You Grow”

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The 16 ads you’re likely to love the most during the Rio 2016 Games — Quartz

Americans can’t get enough of gymnast Simone Biles. In addition to being one of the most-watched athletes headed to Rio, brands love her, and her ads are unstoppable. The awe-inspiring 19-year-old is featured in a quarter of the 16 most-liked US ads released so far for the 2016 Summer Olympics, according to ad-tracking firm Ace…

via The 16 ads you’re likely to love the most during the Rio 2016 Games — Quartz

Some Things Will Never Change: What Tupac Can Tell Us about Marketing with Companies That Resist Innovation

“Some things will never change.” 

The talented Tupac Shakur couldn’t have said it any better in the last line of the 1992 track Changes. If you’re a fan, you know that the song is about much more than brand marketing; but there’s plenty for marketing companies and agencies to learn from here.

While many organizations shrug their shoulders, claim “That’s just the way it is,” and move through operation after operation in total comfort with the status quo, but without any real disruptive growth to show for it – the Pacs out there — that is, the growth-oriented entrepreneurs and marketing companies — struggle daily, handily, with the realization that not everyone is comfortable with taking their business to the next level.

Continue reading “Some Things Will Never Change: What Tupac Can Tell Us about Marketing with Companies That Resist Innovation”