Category: Content Marketing

Another Amazing Year: The Social Campfire’s Top Posts of 2018

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A new year is nearly here – and that means Jess and The Social Campfire team are celebrating another 12 months of client service and success! We’re celebrating the season by counting down our top posts of 2018, including news updates, exciting projects, and customer testimonials. Check out what we were up this year below. We can’t wait to work with you in 2019!

The Top Social Campfire Marketing Posts of 2018

How to Ignite Your Digital Marketing Strategy in the New Year 

Jess spent the first moments of the new year educating her followers and clients about tactful, creative ways to kickstart or improve their digital marketing strategy in 2018. Tips included utilizing app technology, writing effective native ad copy, and capitalizing off micro-moments. Judging from what was hot and on-trend this past year, it looks like The Social Campfire CEO was right! Stay tuned in 2019 for more tips on how to amplify and ignite your business goals.

5 Ways to Avoid Brand Distraction and Market Your Business Effectively

This highly popular article focused on tips to block out competitive noise and deliver a unique brand vision to customers. They included defining your value proposition, illustrating and being confident about your value after you define it, and evaluating your results with qualitative and quantitative data. These strategies were used in 2018 by the top marketers in the country – some of which Jess wrote marketing content for. If you’re interested in getting consultative advice for marketing your business in 2019, email Jess at social@thesocialcampfire.com. Consultation sessions will begin in March 2019.

Facebook’s Privacy Concerns: What Businesses Need to Know

Social media and overall digital security concerns became a big issue for businesses and consumers in 2018. The Social Campfire kept their followers and clients aware of the truth with their article on Facebook privacy concerns. Rest assured, Jess and the team customize their security solutions and advice to your company’s needs, so you know how to keep your business safe at all times.

How to Get Social Media Online Training 

We all know how to use social media personally – but do you know how to setup and manage your Facebook, LinkedIn, G+, Instagram, and Twitter profiles for business success? How about promoting yourself and your brand as a social media marketer? The Social Campfire has customized online classes for all of your needs. Check them out here – and stay tuned for more class openings in April 2019.

Why Is Content Marketing Essential for Business? 

Content marketing will continue to be an essential business activity in 2019. This popular 2018 article outlined a few of the reasons why SMBs and marketing agencies alike should invest in content. Check it out by clicking the link above. If you’re interested in exploring your 2019 content opportunities with The Social Campfire, send us an email at social@thesocialcampfire.com and we’ll get you a quote when our CEO returns from maternity time off in March 2019.

The Social Campfire’s Recent Digital Marketing Projects 

Every business owner and marketing agency needs proof that their freelancer will deliver the type of content, social media management, and/or digital marketing expertise to meet their business goals. By clicking the link above, you can take a look at a few of CEO Jess’s 2018 portfolio projects. If you want to take a look at more after browsing this link-rich page, here are a few more links for you:

Technology and Healthcare Project Samples – 2018

Hawaii Cafe Promotional Articles

Writing for Home Improvement Companies

Content for Dentists and Cosmetic Surgeons – 2018

You can browse the full project portfolio here – and check out client testimonials here.

Have a wonderful holiday season and new year celebration! We’ll talk to you in 2019!

 

Choose an Experienced Technology and Healthcare Content Writer

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Quality Marketing Content Writing for Health and Tech is hard to find.

Healthcare topics such as dentistry, urology, and psychiatry require an experienced industry content writer to provide factual information and offer valuable insight to readers. Complex technology subjects, like software-as-a-service (SaaS), mobile app development, and digital security also receive the best blog and article outcomes when the writing is in the hands of a skilled content professional.

Jess Dawkins, Owner, Founder, and CEO of The Social Campfire, LLC, has been writing press releases, blogs, eBooks, and website copy for health and digital organizations for years. Clients include international medical technology companies, doctors, dentists, and development teams. Not only is she experienced in working directly with B2B and B2C businesses, practices, and providers, but she also partners with marketing agencies across the United States.

If you are a technology or healthcare company or related marketing provider of any size that needs an efficient, savvy, and detail-oriented writer, Jess is ready to help. Take a look at a recent sample of her work below – or receive a quote for her services by contacting her below.

2018 Healthcare and Technology Samples of Work: 

Contact Jess Today to Learn More About Achieving Your Project Goals – and Pricing:

Content Writing Services for Businesses and Executives

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Why Is Content Marketing Important for Business?

Content marketing is critical to the success of today’s businesses. Since your customers have a variety of options to choose from, both online and face to face, it’s essential that your company and brand stand out from the competition by effectively communicating your uniqueness and thought leadership. Website blogs, articles, app content, eBooks, White Papers, Case Studies, and social media posts are just some of the ways that you can show who you are and what you stand for.

Every piece of content your brand publishes should be engaging and interesting. It also needs to communicate to your customers that you fit their needs and know what you are doing. Consumers in every B2B and B2C industry, in Central Florida and across the United States, are looking to work with brands that have the following features:

1. Trustworthiness 

Whether you own an insurance company or retail store, your customers won’t do business with you unless they trust you. Your brand must show off its personality, humanness, and integrity through your content. This includes your website copy, your blog posts, and your social media advertising.

2. Authenticity 

Your website, social media content, and app copy shouldn’t read like an ad – at least, most of the time. In a similar fashion to the way you market yourself in business development meetings and networking encounters, you need to show the consumer who you are and what makes your brand special in the digital space.

3. Usefulness 

Why should your customers choose you over the other companies in your industry? What value do you provide to them that the others don’t? Your articles and eBooks should help them learn something new or improve their strategy – so they will look to you for more advice.

It’s also vital to communicate calls to action (CTAs) in your content. If you don’t do this effectively, your customers will not know how to take the next step with you. Hiring a professional content writer and content marketer will help you create helpful, custom, impactful CTAs while communicating what makes your brand special.

Content writing and marketing can be written in 3rd person or ghostwritten (1st person), which is a great tool for executives. If you are a business owner or leader and don’t have the time to write your own social media posts or articles, a content writer can help you take these items off your plate – and do them effectively.

Jess Dawkins and The Social Campfire are ready to help you with your content marketing and writing. These services are available on a remote (online) basis, to clients anywhere in the United States.

To inquire about services, please:

Call Jess: (321) 574-3854

Email Jess: social@thesocialcampfire.com

Book a Free Consultation: http://socialcampfire.setmore.com

The Social Campfire’s Recent Digital Marketing Projects

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Digital Marketing Is Essential.

If you need content writing, copywriting, or digital marketing help, you’re one of many. Today’s small and medium-size businesses (SMBs) across the United need an experienced, trusted partner more than ever. With little time in the day to devote to marketing efforts – and a limited budget – it helps to work with a seasoned, enthusiastic professional who knows how to get the job done.

If you are an executive or department leader at a marketing agency, the same necessities florida-content-writerapply. It’s more cost-effective to hire a freelancer than a salaried writer or marketer. What’s more, many remote-based specialists are just as qualified as full-time workers.

Whether you live in the Orlando, Florida area, the Southeastern United States, or the West Coast, I can help with your blog and article writing, digital newsletters, social media marketing, copywriting, and content strategy. I’ve been working with small businesses, corporations, and agencies for over a decade, helping them create marketing plans, carry them out, and train their executives and staff. In 2015, I broke out of the typical 9-5 and opened my Florida LLC, The Social Campfire, to better assist marketing agencies and industry-based companies all over the country with their content and social media efforts.

Experience Snapshot & Project Portfolio

I have extensive experience in technology, healthcare, and consumer marketing. For a glimpse at my B2B and B2C experience with agencies in South Carolina, Chicago, and New York, as well as my freelance work with insurance companies, consulting firms, non-profit organizations, and medical technology manufacturers, view my Project Portfolio.

Here are a few samples of what I’ve done lately:

Articles and Blogs – Blind Manufacturer (Contracted Through National Marketing Agency)

Articles and Blogs – Cosmetic Surgery and Cosmetic Dentistry Website (Contracted Through National Marketing Agency)

Digital Newsletter Revamp and Newsletter Creation – Consulting Firm (Directly Contracted)

How to Contact Me for Services or a Quote

Should you need more information about how I can help – or a custom quote, feel free to reach out. There are several ways to contact me:

By Email: social@thesocialcampfire.com

By Phone: (321) 574-3854 – Office in Winter Springs (Orlando), FL 

The Setmore App – Click to Start

Or, you can fill out this Contact Form and I’ll be in touch. I look forward to speaking with you! – Jess

 

 

 

5 Ways to Avoid Brand Distraction & Market Your Business Effectively

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If you are feeling dizzy from a daily overdose of information, you are not alone. According to the Nielsen Total Audience Report, consumers and digital marketing specialists alike spend nearly 11 hours per day consuming media.

While ad and article fatigue are common, so is brand envy. Many executives and their social media teams fill their feed with competitors, professional lifestyle accounts, and leading entrepreneurs. The constant comparisons and pressure to perform at 110% would have anyone stressed about their strategy.

Some CEOs and their marketers think they need to be everything and do it all. However, perfection is not possible. Instead of worrying what you aren’t, start focusing on what you are. Follow these tips to block out the noise and deliver your unique brand proposition to your customers:

Tips for Showcasing Your Unique Brand & Igniting Business

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Tone Down the Browsing

Commit to spending a little less time scrolling through motivational quotes and browsing others’ Facebook company pages — and more time working on your marketing strategy. Schedule a brief competitive review session once per week and record your findings. You can ask certain members of your team to do the same. Hold a monthly meeting to review insights.

Define Your Value Proposition

Clearly determine what makes your products or services better than the competition. Be sure to focus on your brand’s unique attributes without comparing them to others. Whether you offer personalized and efficient customer service or natural, healthy ingredients, it is important to succinctly illustrate and share why clients/consumers should work with you or buy from you.

Think of a few words or emotions that describe your company. Many consulting firms want to show they are trustworthy, professional, and insightful, while restaurants may prefer to appear enthused, joyful, and family-oriented.

Illustrate Value Creatively

Once you define your company’s unique attributes, it is time to show them off to current clients and potential customers. Professional services brands can share and write about news stories that pertain to their clients or advice consumers may not know about. They can also post team photos and tips to build trust and a stronger digital relationship. Healthcare practices could provide helpful information about medical conditions, tell families when to see their primary care physician and provide updates about illnesses in the news, like the flu.

Think about what you offer to customers and what they need from you. Match your strategy with beautiful, colorful images, requests for engagement, and informative knowledge guides.

Commit to Your Value

Post and engage with your audience regularly. Keep your value proposition in mind each time you schedule a post or reply to a customer. Every cover photo, infographic, and video you create should keep the uniqueness of your brand in mind. Ask yourself each week, “Am I communicating our value effectively?”

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Evaluate Your Results

Stay committed to your marketing strategy by measuring the efficacy of your posts, articles, and digital ads with analytics. You can also ask customers for their feedback while offering them a creative incentive. Meet with your marketing team regularly to discuss how your branding strategy is working. Ensure this conversation is separate from your chat about the competition.

While scoping out the competition is still important, it’s important to remember that the other isn’t everything. Balance your analysis of like-minded brands with a clear and focused marketing strategy that defines who you are and what makes your company (or products) unique. This approach will help you and your team relax and focus on improving your marketing strategy and helping your customer.

Does your business need assistance with branding, content marketing, or social media strategy? We’re here to help. Call us at (321) 574-3854 or email social@thesocialcampfire.com. 

 

NASCAR Revamps its Marketing Team; Melds Edit & Content Marketing

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Last summer, NASCAR created a new 40-person content strategy group to oversee the league’s editorial and content marketing operations. Previously, NASCAR had separate teams dedicated to its website, social pages, video production, creative design, advertising partners and entertainment marketing efforts. These were individual business units, with their own, often overlapping goals, which created natural inefficiencies with how NASCAR created and distributed videos and other content across platforms.

The new group, which is overseen by Parker, was created to oversee all of NASCAR’s digital and social content and marketing efforts. It consists of the previous teams as well as six new digital content producers with backgrounds in writing and video production and editing. NASCAR’s TV production team and entertainment marketing team still exist as separate units, but have several staffers embedded within the content strategy group and participate in the group’s daily meetings every morning, Parker said.

Click the link to read more about NASCAR’s latest marketing moves and innovative strategies.

5 Big Misconceptions About Content Marketing for the CXO

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You are an expert at what you do. In fact, as a CXO, you’ve made it to the top. No matter what industry you are in, however, it pays to be informed about your content marketing. Do you believe the biggest misconceptions in digital? 

As a social media advisor and content services provider to business leaders, I know how valuable it is for CEOs, founders, and company owners to leverage their goals with online marketing.

While working across the country this past year, I found there are still many misconceptions in offices around Florida and throughout the United States about digital marketing strategy and content marketing specifically.

Florida Content Marketing

I serve clients in Florida and across the United States on a remote basis.

Don’t waste your time on marketing that doesn’t work. Read in the list below the five biggest misconceptions I face in my work as a copywriter and digital growth advisor and what you should know as an owner, director, or entrepreneur.

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Biggest Digital Marketing Misconceptions

Your Marketing Elements Work Alone

What do I mean by this? …Nothing in your digital marketing strategy works by itself. You may have impeccable in-house experts who write engaging blogs, but if you don’t market them, no one will read them. If you create a snazzy newsletter but don’t have a website infused with SEO keywords and engaging graphics, you are literally leading your leads to nowhere. Talk with an online marketing expert about creating a services package that will amplify your content, comprised of a blog writing strategy, social media plan, a regular newsletter, and concise SEO and digital advertising process.

You Don’t Need a New Website

You created your website years ago and have a loyal client base. You also have a strong Facebook and Twitter following. Why re-design your website? Because it’s absolutely necessary. Google algorithms have changed several times over since you last updated your site. If you don’t play by the rules, no one will find you on the search engine’s first page. If your clients don’t find you on the first page – they may never find you at all. Grow your business and build trust by taking your marketing consultant’s advice and investing in an upgrade.

You Don’t Need a Social Media Strategy

This is one of the biggest misconceptions in marketing today. You do need a social media strategy to stay competitive, because companies like yours are already there, picking up business. Moreover, you need one that is focused on growth and engagement. While Facebook, Instagram, and LinkedIn keep booming, the platforms continue to become the place for your potential and current customers to converse and buy new things. This is true for B2B and B2C companies.

Now that it’s so popular, it is also an indicator of social proof and trust, like a website. If you have an established and interesting social media page, you build trust in your industry and community. Invest in long-term strategy, analytics, content calendar creation, and a copywriter to amplify your marketing efforts.

You Know Your Business, So You Know How to Market It

I will never argue with a CXO when it comes to their supreme knowledge of their business and industry. This is where I observe and listen. However, I will tell you that digital marketing strategy is learned. Just because you are an accomplished leader, doesn’t mean you know how to tackle social media strategy. That’s OK – and that’s where the power of collaboration gets its magic.

Copywriters, social media consultants, and digital marketing specialists can take your business goals and churn them into a viable marketing plan. Whether you are an attorney, massage therapist, or mental health counselor, an experienced and customer focused online marketer will learn about you and your company and come up with a plan that makes your uniqueness and value proposition come alive.

You Have Time to Do the Marketing Yourself

There are only 24 hours in a day. It’s important for you as a CXO to focus on what you do best – leading your team and making the day-to-day business thrive. While you engage in business development, sales, or travel to attend events and conferences, a marketing professional can guide your strategy and implement your needs. Whether you require blog ghostwriting, press release writing, white paper assistance, or social media strategy, it is more cost-effective in the long run to put yourself where you generate business.

Which one of these five misconceptions do you think is most detrimental to today’s businesses?

Take the first step in igniting your marketing plan today. If you want to learn more about creating, designing, or amplifying your content, I’ll provide you with a free 30-minute consultation. Call me at (321) 574-3854 or set an appointment with me on the Setmore calendar app to get started.