NASCAR Revamps its Marketing Team; Melds Edit & Content Marketing

Last summer, NASCAR created a new 40-person content strategy group to oversee the league’s editorial and content marketing operations. Previously, NASCAR had separate teams dedicated to its website, social pages, video production, creative design, advertising partners and entertainment marketing efforts. These were individual business units, with their own, often overlapping goals, which created natural inefficiencies with how NASCAR created and distributed videos and other content across platforms.

The new group, which is overseen by Parker, was created to oversee all of NASCAR’s digital and social content and marketing efforts. It consists of the previous teams as well as six new digital content producers with backgrounds in writing and video production and editing. NASCAR’s TV production team and entertainment marketing team still exist as separate units, but have several staffers embedded within the content strategy group and participate in the group’s daily meetings every morning, Parker said.

Click the link to read more about NASCAR’s latest marketing moves and innovative strategies.

Need Social Media Training Or Education?

If you need Face to Face Social Media Training & Education in the Orlando, Florida area or seek assistance online anywhere in the United States, The Social Campfire CEO Jess Dawkins Can Help!

The Social Campfire’s Jess Dawkins now offers 1-on-1, small group, and large group Social Media Marketing training for businesses, organizations, and individuals.

Whether you are a CEO who needs to learn how to make the most of your LinkedIn profile or a small business that seeks help setting up their social media profiles and strategy, our decade of experience in social media, content, and digital marketing allows us to bring you friendly and quality education online or in person.

About Jess

Jess Dawkins is a seasoned social media marketing professional, directing, managing, and advising a variety of social media programs throughout the Central Florida area and the United States of America. As the former Director of Social Media & Content Marketing at MedTech Momentum healthcare marketing agency, a certified content educator, experienced teacher/tutor, and the owner of a powerful Social Media Marketing company, Jess is proud to offer these new services as of April 2017.

What Training Do You Offer?

  • Platform Training (LinkedIn, Facebook, Instagram, Snapchat, etc.)
  • Social Media Changes & Tools Training
  • Starting Social Media for Your Business Education
  • One-on-one Social Media Learning
  • One-on-one Facebook Advertising Classes
  • “How to Create Social Media Publishing Calendar” Classes
  • “How to Create Quality Content Plans on Social Media” Classes
  • “How to Maximize Social Media for Your Business” Classes
  • Executive Assistant and Admin Training

and more!

To make an appointment for Social Media Training & Education for yourself or your business, call 321-574-3854 or email us at social@thesocialcampfire.com

Learn About LinkedIn’s Changes This Weekend in Orlando!

Are you an Administrative Professional? Mystified by LinkedIn’s most recent changes after its acquisition by Microsoft?

Have no fear! The Social Campfire Founder & CEO Jess Dawkins will explain 2017 changes and tools to LinkedIn, so every Executive Assistant, Personal Assistant, and Administrative Expert can master the platform.

For complete information about Jessica’s LinkedIn presentation and the IAAP Florida Local Area Networking Event at Orlando Utilities Commission this Saturday, April 29, click here.

To inquire about having Jessica present about Social Media or Content Marketing at your next Central Florida event, send her an email.

 

Content-News-Facebook-Likes

News: The Social Campfire CEO Appointed LIA TODAY Managing Editor

The Social Campfire News for April 25, 2017

CEO Jessica Dawkins Appointed as Managing Editor of LIA TODAY Magazine 

ORLANDO, FLThe Social Campfire, LLC proudly announces today the appointment of Founder & CEO Jessica Dawkins as the Managing Editor of Laser Institute of America’s LIA TODAY magazine.

Jess has been working with Laser Institute of America since Spring 2016, first as a Press Release and LIA TODAY article writer. She was brought on as LasersToday.com Managing Editor & LIA Social Media Director in June 2016 and began her responsibilities as Co-Managing Editor in March 2017 for the LIA TODAY March/April Issue. She will take on full responsibility beginning this month for the May/June Issue.

Per LIA.org: “LIA TODAY  is a full-color newsletter that is published 6x per year. It includes articles on the latest industry news to keep members and other laser professionals current on important issues that impact the laser community. Readers of LIA TODAY consist of production managers, supervisors, safety professionals, researchers, end-users, laser physicians and nurses.”

Congratulations, Jessica! We look forward to seeing the digital and print issues in June!

-Team TSC

Happy New Year from The Social Campfire!

new-year-social-campfire-orlando

Happy New Year from The Social Campfire!

Many thanks to our clients, partners, family, and friends who made 2016 inspiring and successful! We’ve watched our business – and that of our clients – grow tremendously this year, and we can’t wait to make more memories and build more momentum in 2017!

Best Wishes for the New Year – We look forward to working with you in 2017!

-Jessica & the freelance Staff

 

IBM Watson is the brains behind Weather Channel’s new Facebook Messenger bot — VentureBeat

What can’t Watson do? – Jess | The Weather Channel unveiled its Facebook Messenger bot today. The bot provides five-day forecasts, daily forecasts, severe weather alerts, or creates custom weather alerts. The Weather Channel bot can speak 39 languages and can be found on The Weather Channel Facebook page. Weather.com is one of the most popular websites in the United States, according to…

via IBM Watson is the brains behind Weather Channel’s new Facebook Messenger bot — VentureBeat