Another Amazing Year: The Social Campfire’s Top Posts of 2018

A new year is nearly here – and that means Jess and The Social Campfire team are celebrating another 12 months of client service and success! We’re celebrating the season by counting down our top posts of 2018, including news updates, exciting projects, and customer testimonials. Check out what we were up this year below. We can’t wait to work with you in 2019!

The Top Social Campfire Marketing Posts of 2018

How to Ignite Your Digital Marketing Strategy in the New Year 

Jess spent the first moments of the new year educating her followers and clients about tactful, creative ways to kickstart or improve their digital marketing strategy in 2018. Tips included utilizing app technology, writing effective native ad copy, and capitalizing off micro-moments. Judging from what was hot and on-trend this past year, it looks like The Social Campfire CEO was right! Stay tuned in 2019 for more tips on how to amplify and ignite your business goals.

5 Ways to Avoid Brand Distraction and Market Your Business Effectively

This highly popular article focused on tips to block out competitive noise and deliver a unique brand vision to customers. They included defining your value proposition, illustrating and being confident about your value after you define it, and evaluating your results with qualitative and quantitative data. These strategies were used in 2018 by the top marketers in the country – some of which Jess wrote marketing content for. If you’re interested in getting consultative advice for marketing your business in 2019, email Jess at social@thesocialcampfire.com. Consultation sessions will begin in March 2019.

Facebook’s Privacy Concerns: What Businesses Need to Know

Social media and overall digital security concerns became a big issue for businesses and consumers in 2018. The Social Campfire kept their followers and clients aware of the truth with their article on Facebook privacy concerns. Rest assured, Jess and the team customize their security solutions and advice to your company’s needs, so you know how to keep your business safe at all times.

How to Get Social Media Online Training 

We all know how to use social media personally – but do you know how to setup and manage your Facebook, LinkedIn, G+, Instagram, and Twitter profiles for business success? How about promoting yourself and your brand as a social media marketer? The Social Campfire has customized online classes for all of your needs. Check them out here – and stay tuned for more class openings in April 2019.

Why Is Content Marketing Essential for Business? 

Content marketing will continue to be an essential business activity in 2019. This popular 2018 article outlined a few of the reasons why SMBs and marketing agencies alike should invest in content. Check it out by clicking the link above. If you’re interested in exploring your 2019 content opportunities with The Social Campfire, send us an email at social@thesocialcampfire.com and we’ll get you a quote when our CEO returns from maternity time off in March 2019.

The Social Campfire’s Recent Digital Marketing Projects 

Every business owner and marketing agency needs proof that their freelancer will deliver the type of content, social media management, and/or digital marketing expertise to meet their business goals. By clicking the link above, you can take a look at a few of CEO Jess’s 2018 portfolio projects. If you want to take a look at more after browsing this link-rich page, here are a few more links for you:

Technology and Healthcare Project Samples – 2018

Hawaii Cafe Promotional Articles

Writing for Home Improvement Companies

Content for Dentists and Cosmetic Surgeons – 2018

You can browse the full project portfolio here – and check out client testimonials here.

Have a wonderful holiday season and new year celebration! We’ll talk to you in 2019!

 

Social Media Online Training

Now is an excellent time to take an online class, learn something new, and cross an important item off of the ever-growing to-do list. Many small businesses, bloggers, company executives, and administrative professionals need affordable social media training online but aren’t sure how to get it. If you run a business or assist an executive and are interested in social media marketing for achieving your company’s goals, we can help.

The Benefit of Private, Personalized Social Media Marketing Training Classes

The Social Campfire offers small business, executive, and administrative social media marketing training in a personalized, private, and one-on-one setting. No matter whether you are a Facebook marketing novice or want to know how to capitalize off of your connections on LinkedIn, our CEO Jess Dawkins will provide you with the education and strategies you need to succeed.

These classes are available to anyone in any industry across the United States. All you need is the motivation and willingness to learn how to market on social media.

Jess is an experienced social media marketer, presenter, and trainer and can set you up with a learning session via  GoToMeeting so you can master any platform, function, or social marketing strategy.

Choose from an hour-long session on Facebook, Twitter, Instagram, Pinterest, G+, or LinkedIn 101 and go in depth in real time. Jess also offers advanced sessions on social media advertising, social marketing strategy, and how to create advanced social marketing programs through hour-long and 90-minute sessions.

Whether you are a motivated executive assistant, a busy mom, or older adult, people looking for personal social media classes are also ideal candidates for this service!

How to Get Social Media Online Training This Summer

By reading this blog, you can take advantage of our Summer 2018 pricing: 

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Photo by Pixabay on Pexels.com

  • Facebook Company Page Setup 101: $45 for a one-on-one, hour-long session
  • Facebook Business Marketing 101:  $50 for a one-on-one, hour-long session
  • Facebook Advertising 101: $55 for a one-on-one-hour, hour-long session
  • Twitter Hashtag Marketing 101: $45 for a one-on-one, hour-long session
  • Twitter Business Marketing 101: $50 for a one-on-one, hour-long session
  • Instagram Business Marketing 101: $50 for a one-on-one, hour-long session
  • Instagram Advertising 101: $55 for a one-on-one-hour, hour-long session
  • Pinterest Business Marketing 101: $50 for a one-on-one-hour, hour-long session
  • G+ Business Marketing 101: $50 for a one-on-one, hour-long session
  • LinkedIn Tools for the Trade 101: $50 for a one-on-one, hour-long session
  • LinkedIn for CEOs 101: $55 for a one-on-one-hour, hour-long session
  • LinkedIn Business Marketing 101: $55 for a one-on-one-hour, hour-long session
  • LinkedIn Advertising 101: $60 for a one-on-one-hour, hour-long session
  • Savings Bundles Available: Take more classes and SAVE! 
  • Please ask for a custom quote for 90-minute and advanced training sessions 

Book with us in Seconds on Setmore! 

For more information on learning how to use or master social media through The Social Campfire’s training & learning services, fill out the contact form below and Jess will get in touch with you shortly:

 

 

 

 

NASCAR Revamps its Marketing Team; Melds Edit & Content Marketing

Last summer, NASCAR created a new 40-person content strategy group to oversee the league’s editorial and content marketing operations. Previously, NASCAR had separate teams dedicated to its website, social pages, video production, creative design, advertising partners and entertainment marketing efforts. These were individual business units, with their own, often overlapping goals, which created natural inefficiencies with how NASCAR created and distributed videos and other content across platforms.

The new group, which is overseen by Parker, was created to oversee all of NASCAR’s digital and social content and marketing efforts. It consists of the previous teams as well as six new digital content producers with backgrounds in writing and video production and editing. NASCAR’s TV production team and entertainment marketing team still exist as separate units, but have several staffers embedded within the content strategy group and participate in the group’s daily meetings every morning, Parker said.

Click the link to read more about NASCAR’s latest marketing moves and innovative strategies.

Need Social Media Training Or Education?

If you need Face to Face Social Media Training & Education in the Orlando, Florida area or seek assistance online anywhere in the United States, The Social Campfire CEO Jess Dawkins Can Help!

The Social Campfire’s Jess Dawkins now offers 1-on-1, small group, and large group Social Media Marketing training for businesses, organizations, and individuals.

Whether you are a CEO who needs to learn how to make the most of your LinkedIn profile or a small business that seeks help setting up their social media profiles and strategy, our decade of experience in social media, content, and digital marketing allows us to bring you friendly and quality education online or in person.

About Jess

Jess Dawkins is a seasoned social media marketing professional, directing, managing, and advising a variety of social media programs throughout the Central Florida area and the United States of America. As the former Director of Social Media & Content Marketing at MedTech Momentum healthcare marketing agency, a certified content educator, experienced teacher/tutor, and the owner of a powerful Social Media Marketing company, Jess is proud to offer these new services as of April 2017.

What Training Do You Offer?

  • Platform Training (LinkedIn, Facebook, Instagram, Snapchat, etc.)
  • Social Media Changes & Tools Training
  • Starting Social Media for Your Business Education
  • One-on-one Social Media Learning
  • One-on-one Facebook Advertising Classes
  • “How to Create Social Media Publishing Calendar” Classes
  • “How to Create Quality Content Plans on Social Media” Classes
  • “How to Maximize Social Media for Your Business” Classes
  • Executive Assistant and Admin Training

and more!

To make an appointment for Social Media Training & Education for yourself or your business, call 321-574-3854 or email us at social@thesocialcampfire.com