5 Ways to Avoid Brand Distraction & Market Your Business Effectively

If you are feeling dizzy from a daily overdose of information, you are not alone. According to the Nielsen Total Audience Report, consumers and digital marketing specialists alike spend nearly 11 hours per day consuming media. While ad and article fatigue are common, so is brand envy. Many executives and their social media teams fill their feed …

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Need Social Media Training Or Education?

If you need Face to Face Social Media Training & Education in the Orlando, Florida area or seek assistance online anywhere in the United States, The Social Campfire CEO Jess Dawkins Can Help! The Social Campfire's Jess Dawkins now offers 1-on-1, small group, and large group Social Media Marketing training for businesses, organizations, and individuals. …

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When to Trademark Your Tech Name

From VentureBeat: There are lots of ways to launch a new tech brand. But behind every brand launch is a brand name launch. And behind every brand name is a tricky tale of trademark timing, especially for a sector as dynamic as technology. So the potentially multibillion-dollar question is, when should a tech name be trademarked?… …

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The Difference Between Inbound Marketing and Outbound Marketing – and Why It Matters

Inbound Marketing and Outbound Marketing are two distinctively different entities, and they may be described to you in unique ways based on the person you're speaking to. Some say that Outbound Marketing is the "old fashioned" way of doing things, and Inbound Marketing is the present and future of the industry. Others describe Outbound Marketing …

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July 13th Blog Potpourri: The Social Campfire’s Latest Blog Posts and Client Projects

Happy Monday! Hope you enjoyed your weekend. Here are some samples of what we've been whipping up in the digital space lately: What's the Best Margarita Recipe?  This is a search favorite on Google, and in my opinion Margaritas are the perfect summer adult beverage. This blog for Cooks Innovations ponders the perfect margarita, and we …

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Blog Potpourri: Jessica’s Latest Client Blog Posts

Thanks for visiting! Check out a sample of my most recent client blog posts and collaborations; you may find something you need! 50K Press Releases Later - What Do We Know about Press Release Publishing and Campaign Customization?  Published via the Vial Momentum healthcare marketing website, this blog reviews PR.co's data on 50,000 Press Releases …

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How Content Marketing Will Dominate 2015 and Beyond

Interested in how to kick start your brand's marketing strategy in 2015? Invest in Content Marketing. What is Content Marketing? And Why Is It Important?  When brands and businesses create and distribute content that is relevant and engaging to their target audience, they are able to influence their audience through their expertise and value. In …

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