5 Ways to Avoid Brand Distraction & Market Your Business Effectively

If you are feeling dizzy from a daily overdose of information, you are not alone. According to the Nielsen Total Audience Report, consumers and digital marketing specialists alike spend nearly 11 hours per day consuming media.

While ad and article fatigue are common, so is brand envy. Many executives and their social media teams fill their feed with competitors, professional lifestyle accounts, and leading entrepreneurs. The constant comparisons and pressure to perform at 110% would have anyone stressed about their strategy.

Some CEOs and their marketers think they need to be everything and do it all. However, perfection is not possible. Instead of worrying what you aren’t, start focusing on what you are. Follow these tips to block out the noise and deliver your unique brand proposition to your customers:

Tips for Showcasing Your Unique Brand & Igniting Business

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Tone Down the Browsing

Commit to spending a little less time scrolling through motivational quotes and browsing others’ Facebook company pages — and more time working on your marketing strategy. Schedule a brief competitive review session once per week and record your findings. You can ask certain members of your team to do the same. Hold a monthly meeting to review insights.

Define Your Value Proposition

Clearly determine what makes your products or services better than the competition. Be sure to focus on your brand’s unique attributes without comparing them to others. Whether you offer personalized and efficient customer service or natural, healthy ingredients, it is important to succinctly illustrate and share why clients/consumers should work with you or buy from you.

Think of a few words or emotions that describe your company. Many consulting firms want to show they are trustworthy, professional, and insightful, while restaurants may prefer to appear enthused, joyful, and family-oriented.

Illustrate Value Creatively

Once you define your company’s unique attributes, it is time to show them off to current clients and potential customers. Professional services brands can share and write about news stories that pertain to their clients or advice consumers may not know about. They can also post team photos and tips to build trust and a stronger digital relationship. Healthcare practices could provide helpful information about medical conditions, tell families when to see their primary care physician and provide updates about illnesses in the news, like the flu.

Think about what you offer to customers and what they need from you. Match your strategy with beautiful, colorful images, requests for engagement, and informative knowledge guides.

Commit to Your Value

Post and engage with your audience regularly. Keep your value proposition in mind each time you schedule a post or reply to a customer. Every cover photo, infographic, and video you create should keep the uniqueness of your brand in mind. Ask yourself each week, “Am I communicating our value effectively?”

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Evaluate Your Results

Stay committed to your marketing strategy by measuring the efficacy of your posts, articles, and digital ads with analytics. You can also ask customers for their feedback while offering them a creative incentive. Meet with your marketing team regularly to discuss how your branding strategy is working. Ensure this conversation is separate from your chat about the competition.

While scoping out the competition is still important, it’s important to remember that the other isn’t everything. Balance your analysis of like-minded brands with a clear and focused marketing strategy that defines who you are and what makes your company (or products) unique. This approach will help you and your team relax and focus on improving your marketing strategy and helping your customer.

Does your business need assistance with branding, content marketing, or social media strategy? We’re here to help. Call us at (321) 574-3854 or email social@thesocialcampfire.com

 

5 Big Misconceptions About Content Marketing for the CXO

You are an expert at what you do. In fact, as a CXO, you’ve made it to the top. No matter what industry you are in, however, it pays to be informed about your content marketing. Do you believe the biggest misconceptions in digital? 

As a social media advisor and content services provider to business leaders, I know how valuable it is for CEOs, founders, and company owners to leverage their goals with online marketing.

While working across the country this past year, I found there are still many misconceptions in offices around Florida and throughout the United States about digital marketing strategy and content marketing specifically.

Florida Content Marketing
I serve clients in Florida and across the United States on a remote basis.

Don’t waste your time on marketing that doesn’t work. Read in the list below the five biggest misconceptions I face in my work as a copywriter and digital growth advisor and what you should know as an owner, director, or entrepreneur.

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Biggest Digital Marketing Misconceptions

Your Marketing Elements Work Alone

What do I mean by this? …Nothing in your digital marketing strategy works by itself. You may have impeccable in-house experts who write engaging blogs, but if you don’t market them, no one will read them. If you create a snazzy newsletter but don’t have a website infused with SEO keywords and engaging graphics, you are literally leading your leads to nowhere. Talk with an online marketing expert about creating a services package that will amplify your content, comprised of a blog writing strategy, social media plan, a regular newsletter, and concise SEO and digital advertising process.

You Don’t Need a New Website

You created your website years ago and have a loyal client base. You also have a strong Facebook and Twitter following. Why re-design your website? Because it’s absolutely necessary. Google algorithms have changed several times over since you last updated your site. If you don’t play by the rules, no one will find you on the search engine’s first page. If your clients don’t find you on the first page – they may never find you at all. Grow your business and build trust by taking your marketing consultant’s advice and investing in an upgrade.

You Don’t Need a Social Media Strategy

This is one of the biggest misconceptions in marketing today. You do need a social media strategy to stay competitive, because companies like yours are already there, picking up business. Moreover, you need one that is focused on growth and engagement. While Facebook, Instagram, and LinkedIn keep booming, the platforms continue to become the place for your potential and current customers to converse and buy new things. This is true for B2B and B2C companies.

Now that it’s so popular, it is also an indicator of social proof and trust, like a website. If you have an established and interesting social media page, you build trust in your industry and community. Invest in long-term strategy, analytics, content calendar creation, and a copywriter to amplify your marketing efforts.

You Know Your Business, So You Know How to Market It

I will never argue with a CXO when it comes to their supreme knowledge of their business and industry. This is where I observe and listen. However, I will tell you that digital marketing strategy is learned. Just because you are an accomplished leader, doesn’t mean you know how to tackle social media strategy. That’s OK – and that’s where the power of collaboration gets its magic.

Copywriters, social media consultants, and digital marketing specialists can take your business goals and churn them into a viable marketing plan. Whether you are an attorney, massage therapist, or mental health counselor, an experienced and customer focused online marketer will learn about you and your company and come up with a plan that makes your uniqueness and value proposition come alive.

You Have Time to Do the Marketing Yourself

There are only 24 hours in a day. It’s important for you as a CXO to focus on what you do best – leading your team and making the day-to-day business thrive. While you engage in business development, sales, or travel to attend events and conferences, a marketing professional can guide your strategy and implement your needs. Whether you require blog ghostwriting, press release writing, white paper assistance, or social media strategy, it is more cost-effective in the long run to put yourself where you generate business.

Which one of these five misconceptions do you think is most detrimental to today’s businesses?


Take the first step in igniting your marketing plan today. If you want to learn more about creating, designing, or amplifying your content, I’ll provide you with a free 30-minute consultation. Call me at (321) 574-3854 or set an appointment with me on the Setmore calendar app to get started. 

5 Engaging Social Media Events to Celebrate in September

Can you believe it? Summer is nearly over, Labor Day is almost here, and we’re putting together our September content calendars. It’s time to get ready for another month of engagement on Facebook, Twitter, Instagram, and your clients’ favorite social media platforms. If you need help planning posts and blogs for September 2017, here are a few ideas from our staff:

September Social Media Events

Self Improvement Month

Each year, Self Improvement Month is held in September. Since we all can do a little to improve ourselves, no matter who our customers are or what industry we are in, this theme can easily apply to any company. If you are in personal fitness, chiropractic care, cosmetic dentistry, or higher education, September is a great time to create an entire content calendar around improving oneself and how your brand can help your customers achieve their goals.

Try creating 3 posts a week about ways that your business can help your customers improve themselves. You can also add inspirational and motivational quotes about self improvement to your content calendar. Finally, consider offering a self improvement September special, where you provide 20% off teeth whitening or $50 off a month of personal training. A modest Facebook ad budget can help you boost your call to action.

Hispanic Heritage Month

September is Hispanic Heritage Month! Engage your social community by celebrating the Hispanic heritage in your neighborhood and company. Create social posts that showcase Hispanic leaders in your town or over the course of history. Add an image of the person with a few lines of biographical information. You can also highlight Hispanic-led organizations in your area, share amazing books authored by Hispanic writers, and share facts about Hispanic heritage and culture. You can learn more about Hispanic Heritage Month 2017 and how to celebrate here.

Autumn Equinox/First Day of Fall

The first day of Fall 2017 is September 22. There are so many ways to highlight the Autumnal Equinox and fall season on social media! On 9/22, share a “Happy First Day of Fall” greeting on your pages. You can also use the theme all month long to share fall recipes, keep your followers abreast of fall festivals in your area, and share facts about the autumn season. You can also run fall specials, give away autumn-themed prizes, and help your followers get excited for Oktoberfest, Halloween, and Thanksgiving.

Create autumn cover photos for your social media pages to celebrate. You can also share beautiful fall photos like changing leaves and warm fall pies with quotes about the season. How can certain industries make the most of the Autumnal Equinox? Pest control companies can write blogs about how to prevent pests from entering the home in fall, educational institutions can share facts about the history of the equinox and autumn season, and home health agencies can help clients think of fall safety considerations for their parents.

Talk Like a Pirate Day

International Talk Like a Pirate Day is on September 19 and is one of the most popular events on social media each year. This is because the day is pure fun! This is the chance to let your inner pirate out – talk like a pirate on Twitter and Snapchat, or have your staff dress like pirates to take a group photo to share on LinkedIn! If you want to be really wacky, you could interview your CEO or marketing manager in pure pirate speak and go on Facebook live – or if you are feeling a bit milder, instruct your followers how to say a few words in “pirate.”

Business Women’s Day

Here at woman-owned The Social Campfire, we are big on Business Women’s Day! It is held every year on September 22, the same day as the Autumnal Equinox, and has its roots in the 1940s, when American men were off fighting in World War II and women entered the workforce. You can celebrate Business Women’s Day by highlighting your woman-owned business, female CEO, or female staff. Take an individual or group photo and thank them publicly on social media for all they do. You can also showcase famous female businesswomen or share quotes from female leaders on your LinkedIn and Facebook. Whatever way you choose to celebrate women business leaders, say it loud and proud!

By next month, we’ll be getting ready for Halloween, holiday shopping, and Breast Cancer Awareness month. Stay tuned for our October 2017 content ideas, which will include tips for these events and more. In the meantime, email us at social@thesocialcampfire.com for questions about your social media strategy or to receive a free quote for our services. For more even social media tips, follow our blog.

Don’t Believe in Social Media Advertising? You May Be Doing It Wrong.

This week, I was browsing the Alignable community site when I came upon local reviews for LinkedIn and Facebook advertising. The ratings were abysmally low; between 1.5-2.5 stars out of 5 stars total. This is not how I view these successful business tools, so I started to think more about what is behind it.

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Why Aren’t Your Social Media Ads Working?

The answer is simple – the people who don’t like Facebook and LinkedIn ads haven’t been able to enjoy their success. Part of this lies in trying to do it yourself, instead of partnering with an experienced social media marketer who can apply best practices and focus on results to take your ads to the next level.

Here are a few common reasons why social media advertising doesn’t work for your company:

  • You’re using the wrong platform. If you’re a medical device company or financial consulting firm, there is a chance that your Facebook ads will fall on deaf ears. Likewise, pizza shops or florists may not see any results on LinkedIn. Work with a social media expert to decide which platforms are best for your target demographic, so you don’t waste money on the wrong site.
  • Your ads aren’t engaging enough. Whether you are a graphic design firm or construction company, you won’t gain any traction with social ads if they aren’t compelling. This is where a copywriter comes in. While you provide your industry expertise, let your professional writers and marketers craft quality content that will engage potential customers.
  • You’re talking about the wrong thing. Many companies try to create ads that are too advanced for their marketing strategy. Pay attention to where your social media followers are in your marketing funnel and create a plan accordingly. A social media consultant can help you with this.
  • Your budget is off. Be as realistic about your social media advertising budget as any other area in marketing. You won’t be able to spend a mere $10 on Facebook advertising and find 20 lifetime customers in 2 days. It just doesn’t work like that. All advertising takes planning and patience. A social media team can tell you what type of budget is appropriate for the people you are trying to target and what kind of results you can expect.

While social media advertising isn’t as easy as it sounds, it can provide a host of branding and lead generation benefits for your company. To learn more about how social media ads on Facebook and LinkedIn can work for you, please contact me.

 

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10 Summer Social Media Events to Take Advantage Of

Summer will be over before you know it! Here’s how to take advantage of the season on social media before it’s gone.

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10 Summer Social Media Events to Celebrate

Here’s what to celebrate on Social Media for the second half of the summer.

1. 3rd Week in July – “Capture the Sunset Week”

Each year, during the third week of July, social media celebrates “Capture the Sunset Week,” which is an entire week devoted to the beauty of sunsets through user photographs. When the week begins, post your favorite photo of a sunset (make sure it’s yours or that it’s licensed for free use) & ask your Facebook, Instagram, or Twitter followers to post their favorite in the comments section of the post throughout the week. Feature your favorites at the end of the week or make it a special contest.

2. July 30 – International Day of Friendship

International Day of Friendship is an annual trending topic on Twitter. Use the appropriate hashtags for the event (you can take a peek on Twitter & Instagram the morning of July 30 to see which ones are trending the most) and post a picture of you and a friend, you and your employees together, or a stock photo of friends spending time together. Prompt your followers with a call to action on Twitter, Instagram, LinkedIn, or Facebook, asking “Who is your best friend?”

3. August – Family Fun Month

If your business caters to families, Family Fun Month can provide you with your August Content Calendar theme. Think about how family fun applies to your business and create one post a week to celebrate the theme. Ideas include sharing links to family friendly community events, sharing tips about activities that families can do together at home, and asking your Facebook followers to share links to their favorite family activities and projects.

4. National Golf Month

August is also National Golf Month. Fellow Florida based companies and organizations in particular can make this theme a robust part of their August Content Calendar. Share rich, vibrant photos of players golfing and accompany them with funny, motivational, or inspirational quotes about golf. You can also run a giveaway contest during the month of August where you raffle off a gift certificate to a golf club or shop.

5. August Week 1 – “National Simplify Your Life Week”

The first week of August is known as “Simplify Your Life Week.” A client who owns a photo organizing business was especially fond of utilizing this theme for their August calendars. Nearly any brand can utilize this theme during the first part of August to educate their customers on how their services make life simpler. Sponsor a poll on Twitter that asks your followers about what area of their life needs simplifying the most, or write a blog about how to simplify something and post it on LinkedIn and Facebook.

6. August Week 2 – “National Smile Week”

A Dentist or Orthodontist’s favorite campaign! National smile week is perfect for dental offices and anyone else that wants to motivate and inspire their followers. Make it easy and schedule a week’s worth of quotes about smiling while accompanying the text with photos of beautiful smiles. Some dental and orthodontic offices also run specials throughout National Smile Week to give patients access to more services.

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7. August 16 – National Tell A Joke Day

Besides being the birthday of The Social Campfire Founder & CEO Jess Dawkins, August 16 is also National Tell a Joke Day! This is the perfect day to tell a tasteful yet funny joke on your Facebook, Twitter, and Google Plus accounts, with a vibrant and fun photo to match. You may also want to ask your followers to join in the conversation by sharing their favorite joke in a Reply or your Comments section – but don’t forget to ask them to keep it G rated!

8. August 30 – Toasted Marshmallow Day

Help your social media followers begin to wind down their summer with Toasted Marshmallow Day. This is a great day for consumer oriented companies to share recipes that incorporate toasted marshmallows and signal the shift to fall content. Share a stock photo of plump, charred toasted marshmallows and ask your LinkedIn and Facebook followers about their favorite summer memory.

9. August – National Picnic Month

National Picnic Month is a great time to share amazing places in your brand’s community to share a picnic basket. Include hashtags for towns, cities, and parks in your area that are great picnic spots, and share picnic recipes for your Facebook and Twitter followers. If you own a culinary brand, consider offering a special on picnic related items during National Picnic Month and announce the deal on Instagram.

10. August Week 4 – “Be Kind to Humankind Week”

We could all use a little more love. “Be Kind to Humankind Week” is a great way to let the community know that your brand cares. Share tips and quotes about peace and friendship and accompany them with light, friendly photos. If you support a charity or cause, tell your LinkedIn and Facebook followers how to donate or participate. There is always a great opportunity during this last week in August to inspire your followers to be a better version of themselves.

With a little imagination and discussion with your team about how these social media events apply to your business, you can create engaging posts on social media and turn your followers into loyal fans! 

To inquire about Social Media Content Calendars & Social Media Strategy services for your business, call our office at 321-574-3854. You can also get a quote by filling out this form

 

Hot Service: Website Copywriting

Do you have a new brand to market or a website to build? Choose The Social Campfire for quality website copywriting. From helping you define user personas to advising on wireframes and writing compelling copy for each page, we can help make your new site come to life.

The Social Campfire’s Jess Dawkins is an expert in website copywriting. Agencies, small businesses, and corporations trust Jess to create compelling copy that tells a story to your site’s visitors and helps convert them into users or customers.

If you need someone to help define your users, site map, or tell your story through content and copy, Jess can help. Fill out the contact form below to learn more about copywriting with The Social Campfire:

 

Need Social Media Training Or Education?

If you need Face to Face Social Media Training & Education in the Orlando, Florida area or seek assistance online anywhere in the United States, The Social Campfire CEO Jess Dawkins Can Help!

The Social Campfire’s Jess Dawkins now offers 1-on-1, small group, and large group Social Media Marketing training for businesses, organizations, and individuals.

Whether you are a CEO who needs to learn how to make the most of your LinkedIn profile or a small business that seeks help setting up their social media profiles and strategy, our decade of experience in social media, content, and digital marketing allows us to bring you friendly and quality education online or in person.

About Jess

Jess Dawkins is a seasoned social media marketing professional, directing, managing, and advising a variety of social media programs throughout the Central Florida area and the United States of America. As the former Director of Social Media & Content Marketing at MedTech Momentum healthcare marketing agency, a certified content educator, experienced teacher/tutor, and the owner of a powerful Social Media Marketing company, Jess is proud to offer these new services as of April 2017.

What Training Do You Offer?

  • Platform Training (LinkedIn, Facebook, Instagram, Snapchat, etc.)
  • Social Media Changes & Tools Training
  • Starting Social Media for Your Business Education
  • One-on-one Social Media Learning
  • One-on-one Facebook Advertising Classes
  • “How to Create Social Media Publishing Calendar” Classes
  • “How to Create Quality Content Plans on Social Media” Classes
  • “How to Maximize Social Media for Your Business” Classes
  • Executive Assistant and Admin Training

and more!

To make an appointment for Social Media Training & Education for yourself or your business, call 321-574-3854 or email us at social@thesocialcampfire.com