Social Marketing – The Social Campfire

Check Out our Site Collaboration with ClubHBHF

Discover our new website design and content / social publicity partnership with ClubHBHF and Exposure Academy.
How We’re Promoting a Lifestyle, Life Skills, and Football

Discover our new initiative with Stevie Johnson’s Club HBHF and Exposure Academy.
October Holidays and Special Events for Content Marketers

Find fun, festive and engaging content marketing and social media marketing teams for your October marketing plan.
Join The Social Campfire on Social Media

Join The Social Campfire marketing team on your favorite social media websites like Twitter, Instagram, and Facebook. We have the latest content marketing and digital marketing tips for you.
Facebook’s Privacy Concerns: What Businesses Need to Know

Facebook is embroiled in a firestorm of criticism – and down $80 billion in market value to boot – after the fallout widens from the Cambridge Analytica scandal. It’s prompting brands like Playboy and Tesla to close their platform business accounts – but companies of all sizes should understand the latest developments before clicking delete…
5 Ways to Avoid Brand Distraction & Market Your Business Effectively

If you are feeling dizzy from a daily overdose of information, you are not alone. According to the Nielsen Total Audience Report, consumers and digital marketing specialists alike spend nearly 11 hours per day consuming media. While ad and article fatigue are common, so is brand envy. Many executives and their social media teams fill their feed…
NASCAR Revamps its Marketing Team; Melds Edit & Content Marketing

Last summer, NASCAR created a new 40-person content strategy group to oversee the league’s editorial and content marketing operations. Previously, NASCAR had separate teams dedicated to its website, social pages, video production, creative design, advertising partners and entertainment marketing efforts. These were individual business units, with their own, often overlapping goals, which created natural inefficiencies…
Notice Something Different? The Twitter Character Count Doubles to 280

Does your Twitter seem different? A big change is here. As of this morning, every Roman alphabet user across the world will have 280 Twitter characters to play with; doubling the original 140 limit. Will you need 280 to get your point across? Probably not. In fact, most testers admitted they didn’t use the full…
5 (More!) Frightening Social Media Marketing Mistakes to Avoid

If you read Part One of this two-part frightening social media mistakes series, you know there is plenty you can do to make your Halloween engagement and sales soar – and much you should avoid. Design and create a spectacular fall social media engagement plan with my tips below. Steer Clear of These Spooky Social…
4 Frightening Social Media Marketing Mistakes to Avoid

October is finally here – one of The Social Campfire’s favorite months of the year. This is because Halloween, fall, and the lead-up to the holiday season is prime time for effective content and social media marketing. In honor of impending spookiness, Jess wants you to avoid the most frightening social media mistakes of the…
5 Engaging Social Media Events to Celebrate in September

Can you believe it? Summer is nearly over, Labor Day is almost here, and we’re putting together our September content calendars. It’s time to get ready for another month of engagement on Facebook, Twitter, Instagram, and your clients’ favorite social media platforms. If you need help planning posts and blogs for September 2017, here are…
Don’t Believe in Social Media Advertising? You May Be Doing It Wrong.

This week, I was browsing the Alignable community site when I came upon local reviews for LinkedIn and Facebook advertising. The ratings were abysmally low; between 1.5-2.5 stars out of 5 stars total. This is not how I view these successful business tools, so I started to think more about what is behind it. Why…