5 Ways to Avoid Brand Distraction & Market Your Business Effectively

If you are feeling dizzy from a daily overdose of information, you are not alone. According to the Nielsen Total Audience Report, consumers and digital marketing specialists alike spend nearly 11 hours per day consuming media. While ad and article fatigue are common, so is brand envy. Many executives and their social media teams fill their feed …

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NASCAR Revamps its Marketing Team; Melds Edit & Content Marketing

Last summer, NASCAR created a new 40-person content strategy group to oversee the league’s editorial and content marketing operations. Previously, NASCAR had separate teams dedicated to its website, social pages, video production, creative design, advertising partners and entertainment marketing efforts. These were individual business units, with their own, often overlapping goals, which created natural inefficiencies …

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Notice Something Different? The Twitter Character Count Doubles to 280

Does your Twitter seem different? A big change is here. As of this morning, every Roman alphabet user across the world will have 280 Twitter characters to play with; doubling the original 140 limit. Will you need 280 to get your point across? Probably not. In fact, most testers admitted they didn't use the full …

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5 (More!) Frightening Social Media Marketing Mistakes to Avoid

If you read Part One of this two-part frightening social media mistakes series, you know there is plenty you can do to make your Halloween engagement and sales soar - and much you should avoid. Design and create a spectacular fall social media engagement plan with my tips below. Steer Clear of These Spooky Social …

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5 Engaging Social Media Events to Celebrate in September

Can you believe it? Summer is nearly over, Labor Day is almost here, and we're putting together our September content calendars. It's time to get ready for another month of engagement on Facebook, Twitter, Instagram, and your clients' favorite social media platforms. If you need help planning posts and blogs for September 2017, here are …

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