NASCAR Revamps its Marketing Team; Melds Edit & Content Marketing

Last summer, NASCAR created a new 40-person content strategy group to oversee the league’s editorial and content marketing operations. Previously, NASCAR had separate teams dedicated to its website, social pages, video production, creative design, advertising partners and entertainment marketing efforts. These were individual business units, with their own, often overlapping goals, which created natural inefficiencies …

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Notice Something Different? The Twitter Character Count Doubles to 280

Does your Twitter seem different? A big change is here. As of this morning, every Roman alphabet user across the world will have 280 Twitter characters to play with; doubling the original 140 limit. Will you need 280 to get your point across? Probably not. In fact, most testers admitted they didn't use the full …

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Need Social Media Training Or Education?

If you need Face to Face Social Media Training & Education in the Orlando, Florida area or seek assistance online anywhere in the United States, The Social Campfire CEO Jess Dawkins Can Help! The Social Campfire's Jess Dawkins now offers 1-on-1, small group, and large group Social Media Marketing training for businesses, organizations, and individuals. …

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Learn About LinkedIn’s Changes This Weekend in Orlando!

Are you an Administrative Professional? Mystified by LinkedIn's most recent changes after its acquisition by Microsoft? Have no fear! The Social Campfire Founder & CEO Jess Dawkins will explain 2017 changes and tools to LinkedIn, so every Executive Assistant, Personal Assistant, and Administrative Expert can master the platform. For complete information about Jessica's LinkedIn presentation …

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IBM Watson is the brains behind Weather Channel’s new Facebook Messenger bot — VentureBeat

What can't Watson do? - Jess | The Weather Channel unveiled its Facebook Messenger bot today. The bot provides five-day forecasts, daily forecasts, severe weather alerts, or creates custom weather alerts. The Weather Channel bot can speak 39 languages and can be found on The Weather Channel Facebook page. Weather.com is one of the most …

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How the Summer Olympics Won and Lost on Social Media

Forget the Super Bowl: the Summer Olympics are the world’s largest marketing event. The London 2012 Olympics generated $1.3 billion in advertising spending. The potential to amplify a company’s message is huge with an audience spanning across borders and demographics. For an Olympics marketer, the ability to capitalize on the 1-plus billion voices conversing on …

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Advice for Snapchat from the world’s first Pokémon Go master — TechCrunch

Snapchat has decided it’s time to make money. The company recently launched a massive expansion of its advertising, as well as an API that will make it easier for advertisers to buy ads. Given Snapchat’s aspirations to go public, turning on the money spigot is a necessity. But for a company that prides itself on… via …

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