Category: Writing and Content

Another Amazing Year: The Social Campfire’s Top Posts of 2018

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A new year is nearly here – and that means Jess and The Social Campfire team are celebrating another 12 months of client service and success! We’re celebrating the season by counting down our top posts of 2018, including news updates, exciting projects, and customer testimonials. Check out what we were up this year below. We can’t wait to work with you in 2019!

The Top Social Campfire Marketing Posts of 2018

How to Ignite Your Digital Marketing Strategy in the New Year 

Jess spent the first moments of the new year educating her followers and clients about tactful, creative ways to kickstart or improve their digital marketing strategy in 2018. Tips included utilizing app technology, writing effective native ad copy, and capitalizing off micro-moments. Judging from what was hot and on-trend this past year, it looks like The Social Campfire CEO was right! Stay tuned in 2019 for more tips on how to amplify and ignite your business goals.

5 Ways to Avoid Brand Distraction and Market Your Business Effectively

This highly popular article focused on tips to block out competitive noise and deliver a unique brand vision to customers. They included defining your value proposition, illustrating and being confident about your value after you define it, and evaluating your results with qualitative and quantitative data. These strategies were used in 2018 by the top marketers in the country – some of which Jess wrote marketing content for. If you’re interested in getting consultative advice for marketing your business in 2019, email Jess at social@thesocialcampfire.com. Consultation sessions will begin in March 2019.

Facebook’s Privacy Concerns: What Businesses Need to Know

Social media and overall digital security concerns became a big issue for businesses and consumers in 2018. The Social Campfire kept their followers and clients aware of the truth with their article on Facebook privacy concerns. Rest assured, Jess and the team customize their security solutions and advice to your company’s needs, so you know how to keep your business safe at all times.

How to Get Social Media Online Training 

We all know how to use social media personally – but do you know how to setup and manage your Facebook, LinkedIn, G+, Instagram, and Twitter profiles for business success? How about promoting yourself and your brand as a social media marketer? The Social Campfire has customized online classes for all of your needs. Check them out here – and stay tuned for more class openings in April 2019.

Why Is Content Marketing Essential for Business? 

Content marketing will continue to be an essential business activity in 2019. This popular 2018 article outlined a few of the reasons why SMBs and marketing agencies alike should invest in content. Check it out by clicking the link above. If you’re interested in exploring your 2019 content opportunities with The Social Campfire, send us an email at social@thesocialcampfire.com and we’ll get you a quote when our CEO returns from maternity time off in March 2019.

The Social Campfire’s Recent Digital Marketing Projects 

Every business owner and marketing agency needs proof that their freelancer will deliver the type of content, social media management, and/or digital marketing expertise to meet their business goals. By clicking the link above, you can take a look at a few of CEO Jess’s 2018 portfolio projects. If you want to take a look at more after browsing this link-rich page, here are a few more links for you:

Technology and Healthcare Project Samples – 2018

Hawaii Cafe Promotional Articles

Writing for Home Improvement Companies

Content for Dentists and Cosmetic Surgeons – 2018

You can browse the full project portfolio here – and check out client testimonials here.

Have a wonderful holiday season and new year celebration! We’ll talk to you in 2019!

 

Choose an Experienced Technology and Healthcare Content Writer

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Quality Marketing Content Writing for Health and Tech is hard to find.

Healthcare topics such as dentistry, urology, and psychiatry require an experienced industry content writer to provide factual information and offer valuable insight to readers. Complex technology subjects, like software-as-a-service (SaaS), mobile app development, and digital security also receive the best blog and article outcomes when the writing is in the hands of a skilled content professional.

Jess Dawkins, Owner, Founder, and CEO of The Social Campfire, LLC, has been writing press releases, blogs, eBooks, and website copy for health and digital organizations for years. Clients include international medical technology companies, doctors, dentists, and development teams. Not only is she experienced in working directly with B2B and B2C businesses, practices, and providers, but she also partners with marketing agencies across the United States.

If you are a technology or healthcare company or related marketing provider of any size that needs an efficient, savvy, and detail-oriented writer, Jess is ready to help. Take a look at a recent sample of her work below – or receive a quote for her services by contacting her below.

2018 Healthcare and Technology Samples of Work: 

Contact Jess Today to Learn More About Achieving Your Project Goals – and Pricing:

Content Writing Services for Businesses and Executives

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Why Is Content Marketing Important for Business?

Content marketing is critical to the success of today’s businesses. Since your customers have a variety of options to choose from, both online and face to face, it’s essential that your company and brand stand out from the competition by effectively communicating your uniqueness and thought leadership. Website blogs, articles, app content, eBooks, White Papers, Case Studies, and social media posts are just some of the ways that you can show who you are and what you stand for.

Every piece of content your brand publishes should be engaging and interesting. It also needs to communicate to your customers that you fit their needs and know what you are doing. Consumers in every B2B and B2C industry, in Central Florida and across the United States, are looking to work with brands that have the following features:

1. Trustworthiness 

Whether you own an insurance company or retail store, your customers won’t do business with you unless they trust you. Your brand must show off its personality, humanness, and integrity through your content. This includes your website copy, your blog posts, and your social media advertising.

2. Authenticity 

Your website, social media content, and app copy shouldn’t read like an ad – at least, most of the time. In a similar fashion to the way you market yourself in business development meetings and networking encounters, you need to show the consumer who you are and what makes your brand special in the digital space.

3. Usefulness 

Why should your customers choose you over the other companies in your industry? What value do you provide to them that the others don’t? Your articles and eBooks should help them learn something new or improve their strategy – so they will look to you for more advice.

It’s also vital to communicate calls to action (CTAs) in your content. If you don’t do this effectively, your customers will not know how to take the next step with you. Hiring a professional content writer and content marketer will help you create helpful, custom, impactful CTAs while communicating what makes your brand special.

Content writing and marketing can be written in 3rd person or ghostwritten (1st person), which is a great tool for executives. If you are a business owner or leader and don’t have the time to write your own social media posts or articles, a content writer can help you take these items off your plate – and do them effectively.

Jess Dawkins and The Social Campfire are ready to help you with your content marketing and writing. These services are available on a remote (online) basis, to clients anywhere in the United States.

To inquire about services, please:

Call Jess: (321) 574-3854

Email Jess: social@thesocialcampfire.com

Book a Free Consultation: http://socialcampfire.setmore.com

The Social Campfire’s Recent Digital Marketing Projects

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Digital Marketing Is Essential.

If you need content writing, copywriting, or digital marketing help, you’re one of many. Today’s small and medium-size businesses (SMBs) across the United need an experienced, trusted partner more than ever. With little time in the day to devote to marketing efforts – and a limited budget – it helps to work with a seasoned, enthusiastic professional who knows how to get the job done.

If you are an executive or department leader at a marketing agency, the same necessities florida-content-writerapply. It’s more cost-effective to hire a freelancer than a salaried writer or marketer. What’s more, many remote-based specialists are just as qualified as full-time workers.

Whether you live in the Orlando, Florida area, the Southeastern United States, or the West Coast, I can help with your blog and article writing, digital newsletters, social media marketing, copywriting, and content strategy. I’ve been working with small businesses, corporations, and agencies for over a decade, helping them create marketing plans, carry them out, and train their executives and staff. In 2015, I broke out of the typical 9-5 and opened my Florida LLC, The Social Campfire, to better assist marketing agencies and industry-based companies all over the country with their content and social media efforts.

Experience Snapshot & Project Portfolio

I have extensive experience in technology, healthcare, and consumer marketing. For a glimpse at my B2B and B2C experience with agencies in South Carolina, Chicago, and New York, as well as my freelance work with insurance companies, consulting firms, non-profit organizations, and medical technology manufacturers, view my Project Portfolio.

Here are a few samples of what I’ve done lately:

Articles and Blogs – Blind Manufacturer (Contracted Through National Marketing Agency)

Articles and Blogs – Cosmetic Surgery and Cosmetic Dentistry Website (Contracted Through National Marketing Agency)

Digital Newsletter Revamp and Newsletter Creation – Consulting Firm (Directly Contracted)

How to Contact Me for Services or a Quote

Should you need more information about how I can help – or a custom quote, feel free to reach out. There are several ways to contact me:

By Email: social@thesocialcampfire.com

By Phone: (321) 574-3854 – Office in Winter Springs (Orlando), FL 

The Setmore App – Click to Start

Or, you can fill out this Contact Form and I’ll be in touch. I look forward to speaking with you! – Jess

 

 

 

Truth Be Told: 7 Blogging Misconceptions Your Business Should Know

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Blogging has been around for a while – so it’s easy for agencies, content professionals, and clients to think they’ve already heard everything there is to know about the process. However, these 7 blogging misconceptions are totally true and often misunderstood or not even considered.

As professional bloggers for organizations across America, we run into these misconceptions on a regular basis, so we’ll vouch that it’s 100 percent The Social Campfire certified.

This gem was written by Millionaire’s Digest Team Member: Donatella Petitti. Read on below.

via 7 Blogging Misconceptions (5 min read) — Millionaire’s Digest

Hot Service: Social Media Calendars

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Social Media Calendars can help your team plan efficiently & market better on Facebook, Instagram, Twitter, Google Plus, LinkedIn, and Pinterest.

Do you have Social Media profiles for your business, but aren’t sure what to post and when? Are you drawing a blank when it comes to social media strategy, or would like more control over your social marketing success?

Let social media experts produce your monthly calendars ahead of time.

The process is easy:
  • Hire The Social Campfire to do your monthly Social Media Calendars.
  • Determine with TSC what platforms you will need a calendar for and what makes your brand and business tick.
  • Let The Social Campfire help you with your social strategy by providing monthly post copy, links, and images for you.
  • Review the calendar and post your one of a kind content. Each calendar is custom tailored with hashtags, customer relevant campaigns and more.

To request more information about monthly social media calendars, fill out the contact form and a social media expert will contact you shortly:

 

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News: The Social Campfire CEO Appointed LIA TODAY Managing Editor

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The Social Campfire News for April 25, 2017

CEO Jessica Dawkins Appointed as Managing Editor of LIA TODAY Magazine 

ORLANDO, FL – The Social Campfire, LLC proudly announces today the appointment of Founder & CEO Jessica Dawkins as the Managing Editor of Laser Institute of America’s LIA TODAY magazine.

Jess has been working with Laser Institute of America since Spring 2016, first as a Press Release and LIA TODAY article writer. She was brought on as LasersToday.com Managing Editor & LIA Social Media Director in June 2016 and began her responsibilities as Co-Managing Editor in March 2017 for the LIA TODAY March/April Issue. She will take on full responsibility beginning this month for the May/June Issue.

Per LIA.org: “LIA TODAY  is a full-color newsletter that is published 6x per year. It includes articles on the latest industry news to keep members and other laser professionals current on important issues that impact the laser community. Readers of LIA TODAY consist of production managers, supervisors, safety professionals, researchers, end-users, laser physicians and nurses.”

Congratulations, Jessica! We look forward to seeing the digital and print issues in June!

-Team TSC