Truth Be Told: 7 Blogging Misconceptions Your Business Should Know

Blogging has been around for a while – so it’s easy for agencies, content professionals, and clients to think they’ve already heard everything there is to know about the process. However, these 7 blogging misconceptions are totally true and often misunderstood or not even considered.

As professional bloggers for organizations across America, we run into these misconceptions on a regular basis, so we’ll vouch that it’s 100 percent The Social Campfire certified.

This gem was written by Millionaire’s Digest Team Member: Donatella Petitti. Read on below.

via 7 Blogging Misconceptions (5 min read) — Millionaire’s Digest

Hot Service: Social Media Calendars

Social Media Calendars can help your team plan efficiently & market better on Facebook, Instagram, Twitter, Google Plus, LinkedIn, and Pinterest.

Do you have Social Media profiles for your business, but aren’t sure what to post and when? Are you drawing a blank when it comes to social media strategy, or would like more control over your social marketing success?

Let social media experts produce your monthly calendars ahead of time.

The process is easy:
  • Hire The Social Campfire to do your monthly Social Media Calendars.
  • Determine with TSC what platforms you will need a calendar for and what makes your brand and business tick.
  • Let The Social Campfire help you with your social strategy by providing monthly post copy, links, and images for you.
  • Review the calendar and post your one of a kind content. Each calendar is custom tailored with hashtags, customer relevant campaigns and more.

To request more information about monthly social media calendars, fill out the contact form and a social media expert will contact you shortly:

 

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News: The Social Campfire CEO Appointed LIA TODAY Managing Editor

The Social Campfire News for April 25, 2017

CEO Jessica Dawkins Appointed as Managing Editor of LIA TODAY Magazine 

ORLANDO, FLThe Social Campfire, LLC proudly announces today the appointment of Founder & CEO Jessica Dawkins as the Managing Editor of Laser Institute of America’s LIA TODAY magazine.

Jess has been working with Laser Institute of America since Spring 2016, first as a Press Release and LIA TODAY article writer. She was brought on as LasersToday.com Managing Editor & LIA Social Media Director in June 2016 and began her responsibilities as Co-Managing Editor in March 2017 for the LIA TODAY March/April Issue. She will take on full responsibility beginning this month for the May/June Issue.

Per LIA.org: “LIA TODAY  is a full-color newsletter that is published 6x per year. It includes articles on the latest industry news to keep members and other laser professionals current on important issues that impact the laser community. Readers of LIA TODAY consist of production managers, supervisors, safety professionals, researchers, end-users, laser physicians and nurses.”

Congratulations, Jessica! We look forward to seeing the digital and print issues in June!

-Team TSC

Be Relevant With Blogging Services

Professional blogging and article publishing are two extremely effective content marketing tools that boost your website’s Search Engine Optimization (SEO), Branding, and Client Retention – if you do it right (…and enough).

Does your business have expertise to offer? How about your CEO – does he or she have something to say? Share your thought leadership and knowledge of your industry to sway customers your way.

Partner with us to write your blogs and articles – or guide you though the process. The Social Campfire, LLC has over a decade of blogging, ghostwriting, and article writing experience with multi-national corporations, acclaimed American businesses, and startups.

Ignited by a combined expertise in copywriting, journalism, SEO, and digital marketing strategy – and the magic of your brand’s unique story – our expert blog writers can craft expert, original, keyword infused blogs for you, or get you set up on a regular, affordable blogging plan. Experience the blogging expertise that Fortune organizations, publicly traded companies, and international non-profits rely on to attract new business and keep customers and members engaged.

Click below to contact us about our expert Blogging Services — and get started today.

(You can also email Jessica at social@thesocialcampfire.com or call us for more information at (321) 574-3854)

Fill out the handy contact form and Jess will be in touch: 

The Social Campfire, LLC serves clients on a remote basis. We are based in Orlando, FL, but serve clients as close as right here in town to as far as San Diego, CA.

Call us at (321) 574-3854 today to learn more about how we serve clients remotely in cities like New York, NY, Chicago, IL, Tampa, FL, and West Palm Beach, FL.

5 Must-Read Marketing Articles for Entrepreneurs

Entrepreneurs know that there is no quitting: learning and growth are a daily rite to remain competitive and lead in the marketplace. With that said, here are 5 must-read marketing articles for today’s driven entrepreneur, CEO, CMO, or VP of Marketing. No matter who you are – marketing matters to you – and getting a handle on what is proven, and what’s just buzz, can get you to growth and ROI much quicker.

Here are The Social Campfire’s five picks for this week: 

Fix Your Social Media Strategy by Taking it Back to Basics

Harvard Business Review forecasts that marketers plan to double their spending on social media in the next five years. However, a report by IBM indicates that  nearly half of CMOs believe they are not prepared to manage the challenges of social media. This disparity highlights an important, and potentially costly, problem: Marketers continue to increase social media spending, yet many are still uncertain about management, strategies, and integration.

Explore how to go back to basics – with social media and marketing in general – to define your social strategy now and in the future in a way that creates impact – and ROI – to go along with that budget.

Are you Experienced? The Final Frontier of Content Marketing is all about You. 

First it was television, then came the constant bombardment of social media but now, marketing has found a new place right back where it started: the human experience. Experiential marketing is the best way to get your content exactly where you want it – with the people.

It’s important to note that at time when most people mistrust advertising, we are beginning to use real people to tell brand stories for us. The ability to be authentic and credible through real-world experiences is integral for brand trust. Great brands should be eager to create unfiltered engagements with their audiences, and experiential approaches to their marketing strategies do just that. Read more above.

Google’s Smart Bidding will soon include ability to set Target CPA by device in AdWords

Smart Bidding reporting is getting more robust, and the bid automation tool will continue to take more conversion signals into account, says Google. Powered by machine learning, Smart Bidding can factor in millions of signals to determine the optimal bid, and it continually refines models of your conversion performance at different bid levels.

Just a couple of days ago, Google introduced Smart Bidding, a new umbrella name for automated bidding strategies including Target CPA, Target ROAS and Enhanced CPC in AdWords and DoubleClick Search. Coming soon is the ability to set different Target CPA goals by device in search and display campaigns. This will roll out to all advertisers in the next few weeks. Learn more about Smart Bidding in the article above.

Giving Your B2B Buyer Personas a Makeover 

You’ve spent the time, effort and sweat equity to build B2B buyer personas. But, when you look at them, you’re not quite sure what to use them for or how to do it. Perhaps it’s time to assess your personas and give them a makeover to strengthen their contribution to content marketing performance. This article explains how to go about it.

Storytelling 301: Site Content as a Story 

Feel like you’re already over the term “storytelling” without ever really having understood how you can successfully apply it to your writing? You aren’t alone. Like so much jargon, this amazingly powerful and useful word is in serious danger of being consigned to LinkedIn profiles and marketing parody.

Read this article to get real – applying the logic of storytelling to site content in a way that really makes sense for your brand and business – which is more than just buzzwords or trendy tactics.

Curious about any of the marketing fundamentals and thought leadership in these articles? Give us a call at (321) 574-3854 or email us at content@thesocialcampfire.com to learn more today. 

 

 

What’s New With Our Marketing Partners?

Here at The Social Campfire, we like to call our Digital Marketing Clients our Partners – because that’s what we really are.

We work hand in hand with our client companies and brands, just as if we were an employed staffer in the organization. How else could we provide such creative, brand-focused service?

If an outside boutique marketing company were to provide its services – only to look like an unfit arm of the entire sales, marketing, branding, PR, and business development experience – how would that benefit the company at all? We know we must become our clients’ brands to really deliver – and that’s what drives our everyday mission.

With that said, time to spotlight what our wonderful American Marketing Partners are doing this week! It may be summer – but there are no dog days for these brands! Check them out…

Continue reading “What’s New With Our Marketing Partners?”

Marissa Mayer promised “not to screw up” Tumblr, but she totally has — Quartz

When Yahoo CEO Marissa Mayer bought Tumblr for a cool $1 billion in 2013, she pledged “not to screw it up.” Two years later, it’s become apparent that Yahoo has failed on that promise. Today (July 18), the beleaguered tech company said it took $482 million in impairment charges for the blogging platform in the…

via Marissa Mayer promised “not to screw up” Tumblr, but she totally has — Quartz

AFFORDABLE SOCIAL MEDIA MARKETING

5 Reasons A Small Business Blog Is A Necessity

From Business 2 Community – A small business blog is a valuable asset when it comes to marketing your business. It’s a way to compete with the larger competition. Instead of playing with hefty marketing budgets, the only thing a blog will cost is your time. It can also produce several benefits for your website and your business, whether you are in the b2c or b2b space.

Continue reading “5 Reasons A Small Business Blog Is A Necessity”

AFFORDABLE CONTENT MARKETING

What is Copywriting – and Why Does My Small Business Need It?

What is Copywriting – and why do you need to invest your hard earned money in it?

First thing’s first: Let’s look at the term’s very definition…

Copywriting is written content conveyed through both online media and print materials, primarily used for the purpose of advertising or marketing. Specifically, this type of written material is often used to persuade a person or group as well as raise brand awareness.

So…What kind of Content Can a Copywriter Create for My Business? 

Continue reading “What is Copywriting – and Why Does My Small Business Need It?”

MAYDAY Marketing Specials at The Social Campfire!

MAYDAY!

The Social Campfire is absolutely wild over these Content Marketing and Social Media Marketing specials for the month of May only!

May Marketing Deals

From now until Memorial Day, choose from the following deep discounts: 

  • 1 Full MailChimp Campaign (Design, Copy, and Launch) for $50.00 (MAYDAY! That’s over 50 percent!)
  • 1 500-750 Word, SEO-Optimized Blog for your Business’s Website for $25.00 (MAYDAY AGAIN! Over half off!)
  • 1 750-1000 Word, SEO-Optimized Blog for your Business’s Website for $35.00 (that’s insane!)
  • Full, SEO-Optimized, Expert Landing Page Content for $75.00 (can’t beat that!)
  • Full Social Media Strategy for your team (2016) – $100.00 (What?!!)
  • A Full Month of Written, Expert Social Media Posts for 2 accounts – $50.00 (Wow – that’s over half off!)
  • A Full Month of Written, Expert Social Media Posts for 3-4 accounts – $75.00 (What are they doing here?!)

And as always, with any questions, email us at Social@TheSocialCampfire.com – or call us at 321-574-3854, Monday-Friday.