Content Writing Services for Businesses and Executives

Why Is Content Marketing Important for Business?

Content marketing is critical to the success of today’s businesses. Since your customers have a variety of options to choose from, both online and face to face, it’s essential that your company and brand stand out from the competition by effectively communicating your uniqueness and thought leadership. Website blogs, articles, app content, eBooks, White Papers, Case Studies, and social media posts are just some of the ways that you can show who you are and what you stand for.

Every piece of content your brand publishes should be engaging and interesting. It also needs to communicate to your customers that you fit their needs and know what you are doing. Consumers in every B2B and B2C industry, in Central Florida and across the United States, are looking to work with brands that have the following features:

1. Trustworthiness 

Whether you own an insurance company or retail store, your customers won’t do business with you unless they trust you. Your brand must show off its personality, humanness, and integrity through your content. This includes your website copy, your blog posts, and your social media advertising.

2. Authenticity 

Your website, social media content, and app copy shouldn’t read like an ad – at least, most of the time. In a similar fashion to the way you market yourself in business development meetings and networking encounters, you need to show the consumer who you are and what makes your brand special in the digital space.

3. Usefulness 

Why should your customers choose you over the other companies in your industry? What value do you provide to them that the others don’t? Your articles and eBooks should help them learn something new or improve their strategy – so they will look to you for more advice.

It’s also vital to communicate calls to action (CTAs) in your content. If you don’t do this effectively, your customers will not know how to take the next step with you. Hiring a professional content writer and content marketer will help you create helpful, custom, impactful CTAs while communicating what makes your brand special.

Content writing and marketing can be written in 3rd person or ghostwritten (1st person), which is a great tool for executives. If you are a business owner or leader and don’t have the time to write your own social media posts or articles, a content writer can help you take these items off your plate – and do them effectively.

Jess Dawkins and The Social Campfire are ready to help you with your content marketing and writing. These services are available on a remote (online) basis, to clients anywhere in the United States.

To inquire about services, please:

Call Jess: (321) 574-3854

Email Jess: social@thesocialcampfire.com

Book a Free Consultation: http://socialcampfire.setmore.com

the social campfire florida memorial day

We Are Closed on Memorial Day!

We hope you’re having a great start to cookout season – and planning for a wonderful Memorial Day weekend with family and friends.

We wanted to let you know ahead of time that we’ll be closed on Monday, May 28 for Memorial Day – but we’ll be back open on Tuesday, May 29 as usual.

Enjoy your holiday and let us know if you need anything when you get back! You can also fill out this handy contact form, so we’ll call you to talk about your copywriting, content marketing, or social media project when the holiday is over:

NASCAR Revamps its Marketing Team; Melds Edit & Content Marketing

Last summer, NASCAR created a new 40-person content strategy group to oversee the league’s editorial and content marketing operations. Previously, NASCAR had separate teams dedicated to its website, social pages, video production, creative design, advertising partners and entertainment marketing efforts. These were individual business units, with their own, often overlapping goals, which created natural inefficiencies with how NASCAR created and distributed videos and other content across platforms.

The new group, which is overseen by Parker, was created to oversee all of NASCAR’s digital and social content and marketing efforts. It consists of the previous teams as well as six new digital content producers with backgrounds in writing and video production and editing. NASCAR’s TV production team and entertainment marketing team still exist as separate units, but have several staffers embedded within the content strategy group and participate in the group’s daily meetings every morning, Parker said.

Click the link to read more about NASCAR’s latest marketing moves and innovative strategies.

How to Ignite Your Digital Marketing Strategy in 2018

The ways we interact with and engage our customers are constantly evolving. In today’s consumer landscape, the start of a new year is always the perfect time to re-evaluate and recharge your digital marketing strategy. Whether you are looking to improve your social media marketing efforts, content marketing quality, or simply don’t know where to begin, The Social Campfire can help. Read the best ways to improve and ignite your marketing in 2018.

2018 Digital Marketing Tips

Harness the Power of Big Data

You don’t need a system that costs thousands of dollars to harness the power of big data and artificial intelligence. Social media platforms and analytics technology providers are constantly creating ways to make engaging with your customers and understanding what they want easier. Chatbots, in-depth conversion data, and better client data services are making it easier than ever to design and adjust your marketing strategy. Talk with a reputable, remote digital marketing provider if you need assistance obtaining the software or gathering valuable information.

Utilize App Technology

Today, there’s an app for everything. Capitalize off app technology by learning how your brand and customers can make the most of them. Some companies will benefit from creating their own app in 2018, while others will choose to focus on advertising within apps or leveraging partner apps to provide better services. Meet with your marketing and executive teams to discuss your goals for the year and how applications can meet those needs.

Write Effective Native Ad Copy

Native ads are those that match the natural form and function of the platform they appear on. When you see sponsored posts on LinkedIn and Facebook or polls on Twitter, the company has paid for native advertising. With this trend comes the need for impeccable, engaging ad copy. Hiring a copywriter on a project or part-time basis can provide you with the marketing knowledge and writing prowess your business needs to make the most of your digital ad spend.

Capitalize On Micro-Moments

Micro-moments are defined by digital marketers as snippets of time where brands are interacting with their audience on the fly. Is your CEO getting ready for a keynote at your industry’s top tradeshow? What tips does your company president have for packing for a big trip? Teaching them to create micro-moments on Snapchat, Instagram, and Facebook can build trust and transform your engagement rates. If you are an administrative professional, executive, or marketing director looking for these types of educational and instructive services, contact The Social Campfire for affordable online or face to face (Central Florida) social media classes that will help your team gain the skills you need to stand out.

No matter what you need to accomplish for your brand or business this year, there is a social media marketing, copywriting, or content marketing strategy to make it happen. Whether you need to define your strategy for the new year or receive help for a certain tactic, The Social Campfire can help. Call CEO Jess Dawkins at (321) 574-3854 or email us anytime at social@thesocialcampfire.com. You can also schedule a free consultation with Jess on Setmore

5 Big Misconceptions About Content Marketing for the CXO

You are an expert at what you do. In fact, as a CXO, you’ve made it to the top. No matter what industry you are in, however, it pays to be informed about your content marketing. Do you believe the biggest misconceptions in digital? 

As a social media advisor and content services provider to business leaders, I know how valuable it is for CEOs, founders, and company owners to leverage their goals with online marketing.

While working across the country this past year, I found there are still many misconceptions in offices around Florida and throughout the United States about digital marketing strategy and content marketing specifically.

Florida Content Marketing

I serve clients in Florida and across the United States on a remote basis.

Don’t waste your time on marketing that doesn’t work. Read in the list below the five biggest misconceptions I face in my work as a copywriter and digital growth advisor and what you should know as an owner, director, or entrepreneur.

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Biggest Digital Marketing Misconceptions

Your Marketing Elements Work Alone

What do I mean by this? …Nothing in your digital marketing strategy works by itself. You may have impeccable in-house experts who write engaging blogs, but if you don’t market them, no one will read them. If you create a snazzy newsletter but don’t have a website infused with SEO keywords and engaging graphics, you are literally leading your leads to nowhere. Talk with an online marketing expert about creating a services package that will amplify your content, comprised of a blog writing strategy, social media plan, a regular newsletter, and concise SEO and digital advertising process.

You Don’t Need a New Website

You created your website years ago and have a loyal client base. You also have a strong Facebook and Twitter following. Why re-design your website? Because it’s absolutely necessary. Google algorithms have changed several times over since you last updated your site. If you don’t play by the rules, no one will find you on the search engine’s first page. If your clients don’t find you on the first page – they may never find you at all. Grow your business and build trust by taking your marketing consultant’s advice and investing in an upgrade.

You Don’t Need a Social Media Strategy

This is one of the biggest misconceptions in marketing today. You do need a social media strategy to stay competitive, because companies like yours are already there, picking up business. Moreover, you need one that is focused on growth and engagement. While Facebook, Instagram, and LinkedIn keep booming, the platforms continue to become the place for your potential and current customers to converse and buy new things. This is true for B2B and B2C companies.

Now that it’s so popular, it is also an indicator of social proof and trust, like a website. If you have an established and interesting social media page, you build trust in your industry and community. Invest in long-term strategy, analytics, content calendar creation, and a copywriter to amplify your marketing efforts.

You Know Your Business, So You Know How to Market It

I will never argue with a CXO when it comes to their supreme knowledge of their business and industry. This is where I observe and listen. However, I will tell you that digital marketing strategy is learned. Just because you are an accomplished leader, doesn’t mean you know how to tackle social media strategy. That’s OK – and that’s where the power of collaboration gets its magic.

Copywriters, social media consultants, and digital marketing specialists can take your business goals and churn them into a viable marketing plan. Whether you are an attorney, massage therapist, or mental health counselor, an experienced and customer focused online marketer will learn about you and your company and come up with a plan that makes your uniqueness and value proposition come alive.

You Have Time to Do the Marketing Yourself

There are only 24 hours in a day. It’s important for you as a CXO to focus on what you do best – leading your team and making the day-to-day business thrive. While you engage in business development, sales, or travel to attend events and conferences, a marketing professional can guide your strategy and implement your needs. Whether you require blog ghostwriting, press release writing, white paper assistance, or social media strategy, it is more cost-effective in the long run to put yourself where you generate business.

Which one of these five misconceptions do you think is most detrimental to today’s businesses?


Take the first step in igniting your marketing plan today. If you want to learn more about creating, designing, or amplifying your content, I’ll provide you with a free 30-minute consultation. Call me at (321) 574-3854 or set an appointment with me on the Setmore calendar app to get started. 

5 Engaging Social Media Events to Celebrate in September

Can you believe it? Summer is nearly over, Labor Day is almost here, and we’re putting together our September content calendars. It’s time to get ready for another month of engagement on Facebook, Twitter, Instagram, and your clients’ favorite social media platforms. If you need help planning posts and blogs for September 2017, here are a few ideas from our staff:

September Social Media Events

Self Improvement Month

Each year, Self Improvement Month is held in September. Since we all can do a little to improve ourselves, no matter who our customers are or what industry we are in, this theme can easily apply to any company. If you are in personal fitness, chiropractic care, cosmetic dentistry, or higher education, September is a great time to create an entire content calendar around improving oneself and how your brand can help your customers achieve their goals.

Try creating 3 posts a week about ways that your business can help your customers improve themselves. You can also add inspirational and motivational quotes about self improvement to your content calendar. Finally, consider offering a self improvement September special, where you provide 20% off teeth whitening or $50 off a month of personal training. A modest Facebook ad budget can help you boost your call to action.

Hispanic Heritage Month

September is Hispanic Heritage Month! Engage your social community by celebrating the Hispanic heritage in your neighborhood and company. Create social posts that showcase Hispanic leaders in your town or over the course of history. Add an image of the person with a few lines of biographical information. You can also highlight Hispanic-led organizations in your area, share amazing books authored by Hispanic writers, and share facts about Hispanic heritage and culture. You can learn more about Hispanic Heritage Month 2017 and how to celebrate here.

Autumn Equinox/First Day of Fall

The first day of Fall 2017 is September 22. There are so many ways to highlight the Autumnal Equinox and fall season on social media! On 9/22, share a “Happy First Day of Fall” greeting on your pages. You can also use the theme all month long to share fall recipes, keep your followers abreast of fall festivals in your area, and share facts about the autumn season. You can also run fall specials, give away autumn-themed prizes, and help your followers get excited for Oktoberfest, Halloween, and Thanksgiving.

Create autumn cover photos for your social media pages to celebrate. You can also share beautiful fall photos like changing leaves and warm fall pies with quotes about the season. How can certain industries make the most of the Autumnal Equinox? Pest control companies can write blogs about how to prevent pests from entering the home in fall, educational institutions can share facts about the history of the equinox and autumn season, and home health agencies can help clients think of fall safety considerations for their parents.

Talk Like a Pirate Day

International Talk Like a Pirate Day is on September 19 and is one of the most popular events on social media each year. This is because the day is pure fun! This is the chance to let your inner pirate out – talk like a pirate on Twitter and Snapchat, or have your staff dress like pirates to take a group photo to share on LinkedIn! If you want to be really wacky, you could interview your CEO or marketing manager in pure pirate speak and go on Facebook live – or if you are feeling a bit milder, instruct your followers how to say a few words in “pirate.”

Business Women’s Day

Here at woman-owned The Social Campfire, we are big on Business Women’s Day! It is held every year on September 22, the same day as the Autumnal Equinox, and has its roots in the 1940s, when American men were off fighting in World War II and women entered the workforce. You can celebrate Business Women’s Day by highlighting your woman-owned business, female CEO, or female staff. Take an individual or group photo and thank them publicly on social media for all they do. You can also showcase famous female businesswomen or share quotes from female leaders on your LinkedIn and Facebook. Whatever way you choose to celebrate women business leaders, say it loud and proud!

By next month, we’ll be getting ready for Halloween, holiday shopping, and Breast Cancer Awareness month. Stay tuned for our October 2017 content ideas, which will include tips for these events and more. In the meantime, email us at social@thesocialcampfire.com for questions about your social media strategy or to receive a free quote for our services. For more even social media tips, follow our blog.

Building Your Online Community: 6 Reads to Help You Grow

Trust us: building an online community is not as scary as it seems. A community is nothing more than a group of people with shared interests. In the virtual world, people come together to discuss the topics and products they are passionate about.

An online community is comprised of people who care about your business as much as you do. These clients are your best advocates. They can become best focus group for testing or promoting new products. With a combination of patience, priority on developing quality relationships and down-and-dirty creativity, businesses can create thriving conversations.

Building Your Online Community

When you are ready to roll up your sleeves and get your online community rolling, start with these informative reads for tips on constructing an engaged audience:

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