marketing news – The Social Campfire

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NASCAR Revamps its Marketing Team; Melds Edit & Content Marketing

Last summer, NASCAR created a new 40-person content strategy group to oversee the league’s editorial and content marketing operations. Previously, NASCAR had separate teams dedicated to its website, social pages, video production, creative design, advertising partners and entertainment marketing efforts. These were individual business units, with their own, often overlapping goals, which created natural inefficiencies…
Why Your Business Should be Using Instagram Stories

Should your business be using Instagram’s new Stories feature? In August, Instagram rolled out a dynamic new feature called Instagram Stories. Insta-stories are ultimately a copy of Snapchat’s “here today, gone tomorrow” interface, but without quite as many bells and filters as its ghostly friend. This new feature may be a game-changer for small businesses.…
Top new iPhone 7 features + some not-so-good features [Video]

Yesterday was the official release day for the iPhone 7 and iPhone 7 Plus, and some of us were fortunate enough to be able to pick up our units early on Friday morning. For those of you who plan on getting an iPhone 7, or for those of you who still might be on the…
Uber will start letting customers ride in its self-driving cars — Re/code

It also bought Otto, an autonomous truck startup, for $680 million. via Uber will start letting customers ride in its self-driving cars — Re/code
Advice for Snapchat from the world’s first Pokémon Go master — TechCrunch

Snapchat has decided it’s time to make money. The company recently launched a massive expansion of its advertising, as well as an API that will make it easier for advertisers to buy ads. Given Snapchat’s aspirations to go public, turning on the money spigot is a necessity. But for a company that prides itself on… via…
9to5Toys Lunch Break: iTunes 10 Action Film Bundle $25, Brother AirPrint Laser $110, iOS 10 Developer Course $29 — 9to5Mac

Enjoy your lunch. 🙂 -TSC Keep up with the best gear and deals on the web by signing up for the 9to5Toys Newsletter. Also, be sure to check us out on: Twitter, RSS Feed, Facebook, Google+ and Safari push notifications. TODAY’S CAN’T MISS DEALS: iTunes has a bunch of terrific movie deals right now: 10…
Monetization: GSN Games shares how they conquer the biggest challenge in the free-to-play space — VentureBeat

VB LIVE: It’s easy to attract users to your free-to-play game, but how do you turn casual gamers into fans who are shelling out real cash? Join our latest Mobile User 30-minute Series to find out how to unlock the potential of new users, and keep them coming back to shell out more. Register here… via…
This week’s top stories: iPhone 7 leaks, Apple’s Q3 earnings, Pangu iOS 9 jailbreak, & more — 9to5Mac

In this week’s top stories: The latest iPhone 7 leaks, Apple’s Q3 earnings report, how to install the new Pangu jailbreak for iOS 9.2 – 9.3.3, and much more. more…Filed under: Apple via This week’s top stories: iPhone 7 leaks, Apple’s Q3 earnings, Pangu iOS 9 jailbreak, & more — 9to5Mac
Now Pokémon Go Is Invading Beyoncé, Rihanna and Adele Concerts — TIME

Rihanna has a very specific request for her fans: no Pokémon Go. “I don’t want to see you catching any Pokémon’s up in this bitch,” she said during a recent performance. The singer may have made it very clear that her concerts are a zero-tolerance zone when it comes to Pokémon, but just this weekend,… via…
What’s New With Our Marketing Partners?

Here at The Social Campfire, we like to call our Digital Marketing Clients our Partners – because that’s what we really are. We work hand in hand with our client companies and brands, just as if we were an employed staffer in the organization. How else could we provide such creative, brand-focused service? If an…
The Importance Of Aligning Your Company’s Online And Offline Marketing Tactics – Forbes

How your online and offline tactics work together This is a major reason in-person events are consistently cited by marketers as the most effective content marketing tactic their organizations use. In fact, 95 percent of enterprise marketers use in-person events, and 76 percent say these events represent their most effective content marketing tactic. I expect…