the social campfire florida memorial day

We Are Closed on Memorial Day!

We hope you’re having a great start to cookout season – and planning for a wonderful Memorial Day weekend with family and friends.

We wanted to let you know ahead of time that we’ll be closed on Monday, May 28 for Memorial Day – but we’ll be back open on Tuesday, May 29 as usual.

Enjoy your holiday and let us know if you need anything when you get back! You can also fill out this handy contact form, so we’ll call you to talk about your copywriting, content marketing, or social media project when the holiday is over:

5 Ways to Avoid Brand Distraction & Market Your Business Effectively

If you are feeling dizzy from a daily overdose of information, you are not alone. According to the Nielsen Total Audience Report, consumers and digital marketing specialists alike spend nearly 11 hours per day consuming media.

While ad and article fatigue are common, so is brand envy. Many executives and their social media teams fill their feed with competitors, professional lifestyle accounts, and leading entrepreneurs. The constant comparisons and pressure to perform at 110% would have anyone stressed about their strategy.

Some CEOs and their marketers think they need to be everything and do it all. However, perfection is not possible. Instead of worrying what you aren’t, start focusing on what you are. Follow these tips to block out the noise and deliver your unique brand proposition to your customers:

Tips for Showcasing Your Unique Brand & Igniting Business

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Tone Down the Browsing

Commit to spending a little less time scrolling through motivational quotes and browsing others’ Facebook company pages — and more time working on your marketing strategy. Schedule a brief competitive review session once per week and record your findings. You can ask certain members of your team to do the same. Hold a monthly meeting to review insights.

Define Your Value Proposition

Clearly determine what makes your products or services better than the competition. Be sure to focus on your brand’s unique attributes without comparing them to others. Whether you offer personalized and efficient customer service or natural, healthy ingredients, it is important to succinctly illustrate and share why clients/consumers should work with you or buy from you.

Think of a few words or emotions that describe your company. Many consulting firms want to show they are trustworthy, professional, and insightful, while restaurants may prefer to appear enthused, joyful, and family-oriented.

Illustrate Value Creatively

Once you define your company’s unique attributes, it is time to show them off to current clients and potential customers. Professional services brands can share and write about news stories that pertain to their clients or advice consumers may not know about. They can also post team photos and tips to build trust and a stronger digital relationship. Healthcare practices could provide helpful information about medical conditions, tell families when to see their primary care physician and provide updates about illnesses in the news, like the flu.

Think about what you offer to customers and what they need from you. Match your strategy with beautiful, colorful images, requests for engagement, and informative knowledge guides.

Commit to Your Value

Post and engage with your audience regularly. Keep your value proposition in mind each time you schedule a post or reply to a customer. Every cover photo, infographic, and video you create should keep the uniqueness of your brand in mind. Ask yourself each week, “Am I communicating our value effectively?”

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Evaluate Your Results

Stay committed to your marketing strategy by measuring the efficacy of your posts, articles, and digital ads with analytics. You can also ask customers for their feedback while offering them a creative incentive. Meet with your marketing team regularly to discuss how your branding strategy is working. Ensure this conversation is separate from your chat about the competition.

While scoping out the competition is still important, it’s important to remember that the other isn’t everything. Balance your analysis of like-minded brands with a clear and focused marketing strategy that defines who you are and what makes your company (or products) unique. This approach will help you and your team relax and focus on improving your marketing strategy and helping your customer.

Does your business need assistance with branding, content marketing, or social media strategy? We’re here to help. Call us at (321) 574-3854 or email social@thesocialcampfire.com

 

NASCAR Revamps its Marketing Team; Melds Edit & Content Marketing

Last summer, NASCAR created a new 40-person content strategy group to oversee the league’s editorial and content marketing operations. Previously, NASCAR had separate teams dedicated to its website, social pages, video production, creative design, advertising partners and entertainment marketing efforts. These were individual business units, with their own, often overlapping goals, which created natural inefficiencies with how NASCAR created and distributed videos and other content across platforms.

The new group, which is overseen by Parker, was created to oversee all of NASCAR’s digital and social content and marketing efforts. It consists of the previous teams as well as six new digital content producers with backgrounds in writing and video production and editing. NASCAR’s TV production team and entertainment marketing team still exist as separate units, but have several staffers embedded within the content strategy group and participate in the group’s daily meetings every morning, Parker said.

Click the link to read more about NASCAR’s latest marketing moves and innovative strategies.

How to Ignite Your Digital Marketing Strategy in 2018

The ways we interact with and engage our customers are constantly evolving. In today’s consumer landscape, the start of a new year is always the perfect time to re-evaluate and recharge your digital marketing strategy. Whether you are looking to improve your social media marketing efforts, content marketing quality, or simply don’t know where to begin, The Social Campfire can help. Read the best ways to improve and ignite your marketing in 2018.

2018 Digital Marketing Tips

Harness the Power of Big Data

You don’t need a system that costs thousands of dollars to harness the power of big data and artificial intelligence. Social media platforms and analytics technology providers are constantly creating ways to make engaging with your customers and understanding what they want easier. Chatbots, in-depth conversion data, and better client data services are making it easier than ever to design and adjust your marketing strategy. Talk with a reputable, remote digital marketing provider if you need assistance obtaining the software or gathering valuable information.

Utilize App Technology

Today, there’s an app for everything. Capitalize off app technology by learning how your brand and customers can make the most of them. Some companies will benefit from creating their own app in 2018, while others will choose to focus on advertising within apps or leveraging partner apps to provide better services. Meet with your marketing and executive teams to discuss your goals for the year and how applications can meet those needs.

Write Effective Native Ad Copy

Native ads are those that match the natural form and function of the platform they appear on. When you see sponsored posts on LinkedIn and Facebook or polls on Twitter, the company has paid for native advertising. With this trend comes the need for impeccable, engaging ad copy. Hiring a copywriter on a project or part-time basis can provide you with the marketing knowledge and writing prowess your business needs to make the most of your digital ad spend.

Capitalize On Micro-Moments

Micro-moments are defined by digital marketers as snippets of time where brands are interacting with their audience on the fly. Is your CEO getting ready for a keynote at your industry’s top tradeshow? What tips does your company president have for packing for a big trip? Teaching them to create micro-moments on Snapchat, Instagram, and Facebook can build trust and transform your engagement rates. If you are an administrative professional, executive, or marketing director looking for these types of educational and instructive services, contact The Social Campfire for affordable online or face to face (Central Florida) social media classes that will help your team gain the skills you need to stand out.

No matter what you need to accomplish for your brand or business this year, there is a social media marketing, copywriting, or content marketing strategy to make it happen. Whether you need to define your strategy for the new year or receive help for a certain tactic, The Social Campfire can help. Call CEO Jess Dawkins at (321) 574-3854 or email us anytime at social@thesocialcampfire.com. You can also schedule a free consultation with Jess on Setmore

The Top 10 Social Media Marketing Resources for Christmas 2017

The Christmas season is all about giving. Extend the gifts of the season to your social media audience by using the most festive and helpful holiday social media marketing tools. I’ve curated The Social Campfire‘s favorite Christmas marketing resources. Which is your favorite?

Best Christmas Social Media Marketing Tools

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1. Freepik Christmas Vectors 

This website has tens of thousands of free Christmas vectors for personal and commercial use. Download them in .AI or .EPS format to create a custom graphic for your Facebook, Twitter, G+, or LinkedIn profile. You can also use them to design a header for your holiday email newsletter.

2. Canva 

Canva is a creative app that inspires users to create beautiful social media graphics, blog headers, infographics, and more. It’s also extremely easy to use, even if you are not a designer. Use their free or paid art – or upload your business logo, stock photos, or vectors to finish your custom holiday project. I personally like using it to create festive social media graphics and cover images.

3. GIPHY

Add a little Christmas fun to your December social media posts. GIFs are one of the most popular ways to bring tidings of joy this holiday season and are perfect for direct to consumer or retail businesses. GIPHY is my favorite royalty-free GIF platform and has both beautiful and funny GIFs available. Pair them with a couple lines of creative written copy to delight your followers.

4. Facebook Advertising 

If you have a holiday sale going on at your store or want to share your Christmas blogs with a larger following, Facebook advertising is a great way to meet your goal. For a modest budget, you can promote your post to touch potential customers that are not already part of your follower count. Specify the age, geographic region, or interests of your potential customer and run the ad for a time span that works for your needs. You can also reach an Instagram audience with Facebook ads.

5. Christmas Pinterest Boards

Christmas themed Pinterest boards are fun to create and help you meet your business goals. If your store sells stocking stuffers or White Elephant gifts, create a board that showcases the best things to buy. If you are a B2B company, you can pin anything from articles that share Christmas money saving tips to holiday infographics and educational blogs about nutrition and health.

6. Instagram Contests 

If your company has time to plan a giveaway for Christmas, Instagram is a great place to hold the contest. Post a photo of the giveaway item and tell your followers how they can win it. Ideas include gift cards to your shop or restaurant, festive goodie baskets, and tickets to Christmas plays and events. Be sure to spell out the rules and details carefully, either in the post copy or at the bottom of your graphic.

7. Christmas Clip Art 

If you need holiday clip art, The Balance has over 3,800 free Christmas resources for you. From trees to reindeers to Santa hats, there is something for every brand and function. Use these images to craft your social media posts, cover photos, and advertisements.

8. Holiday Hashtags 

Reach a wider audience with your holiday posts. Hashtags are essential in making it possible. Our company analytics tool Sprout Social provides a full guide to each holiday. Be sure to include the basics like #Christmas and #Christmas2017. You may find an additional view gems in the link that apply to your business.

9. Pixabay 

Pixabay is one of the largest and most useful royalty free image databases on the Internet. Click the link above to find themed photos that will add a merry feeling to your social media posts, advertisements, and profiles. Find everything from vectors to natural-looking photos with people in them.

10. Punchbowl 

If you need a quick way to directly reach your most important followers and customers, Punchbowl will allow you to design and distribute fun Christmas greetings without spending a dime. It is perfect for a small list of people you want to reach to thank or wish a Merry Christmas. Simply pull names or contacts from your social media profiles and write a custom greeting that will really stand out. This is an especially helpful tool for companies who do not yet have an email marketing plan.

There are so many easy ways to make your Christmas social media marketing strategy stand out. Use one or more of the tools above to make your festive holiday marketing plan happen! If you need assistance with seasonal marketing for Christmas and beyond, The Social Campfire can do everything from writing impactful copy to managing your social media profiles. To learn more about working with a remote social media specialist, call The Social Campfire in Orlando, FL, at (321) 574-3854. For information about the company social media marketing services, visit us online

5 Big Misconceptions About Content Marketing for the CXO

You are an expert at what you do. In fact, as a CXO, you’ve made it to the top. No matter what industry you are in, however, it pays to be informed about your content marketing. Do you believe the biggest misconceptions in digital? 

As a social media advisor and content services provider to business leaders, I know how valuable it is for CEOs, founders, and company owners to leverage their goals with online marketing.

While working across the country this past year, I found there are still many misconceptions in offices around Florida and throughout the United States about digital marketing strategy and content marketing specifically.

Florida Content Marketing

I serve clients in Florida and across the United States on a remote basis.

Don’t waste your time on marketing that doesn’t work. Read in the list below the five biggest misconceptions I face in my work as a copywriter and digital growth advisor and what you should know as an owner, director, or entrepreneur.

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Biggest Digital Marketing Misconceptions

Your Marketing Elements Work Alone

What do I mean by this? …Nothing in your digital marketing strategy works by itself. You may have impeccable in-house experts who write engaging blogs, but if you don’t market them, no one will read them. If you create a snazzy newsletter but don’t have a website infused with SEO keywords and engaging graphics, you are literally leading your leads to nowhere. Talk with an online marketing expert about creating a services package that will amplify your content, comprised of a blog writing strategy, social media plan, a regular newsletter, and concise SEO and digital advertising process.

You Don’t Need a New Website

You created your website years ago and have a loyal client base. You also have a strong Facebook and Twitter following. Why re-design your website? Because it’s absolutely necessary. Google algorithms have changed several times over since you last updated your site. If you don’t play by the rules, no one will find you on the search engine’s first page. If your clients don’t find you on the first page – they may never find you at all. Grow your business and build trust by taking your marketing consultant’s advice and investing in an upgrade.

You Don’t Need a Social Media Strategy

This is one of the biggest misconceptions in marketing today. You do need a social media strategy to stay competitive, because companies like yours are already there, picking up business. Moreover, you need one that is focused on growth and engagement. While Facebook, Instagram, and LinkedIn keep booming, the platforms continue to become the place for your potential and current customers to converse and buy new things. This is true for B2B and B2C companies.

Now that it’s so popular, it is also an indicator of social proof and trust, like a website. If you have an established and interesting social media page, you build trust in your industry and community. Invest in long-term strategy, analytics, content calendar creation, and a copywriter to amplify your marketing efforts.

You Know Your Business, So You Know How to Market It

I will never argue with a CXO when it comes to their supreme knowledge of their business and industry. This is where I observe and listen. However, I will tell you that digital marketing strategy is learned. Just because you are an accomplished leader, doesn’t mean you know how to tackle social media strategy. That’s OK – and that’s where the power of collaboration gets its magic.

Copywriters, social media consultants, and digital marketing specialists can take your business goals and churn them into a viable marketing plan. Whether you are an attorney, massage therapist, or mental health counselor, an experienced and customer focused online marketer will learn about you and your company and come up with a plan that makes your uniqueness and value proposition come alive.

You Have Time to Do the Marketing Yourself

There are only 24 hours in a day. It’s important for you as a CXO to focus on what you do best – leading your team and making the day-to-day business thrive. While you engage in business development, sales, or travel to attend events and conferences, a marketing professional can guide your strategy and implement your needs. Whether you require blog ghostwriting, press release writing, white paper assistance, or social media strategy, it is more cost-effective in the long run to put yourself where you generate business.

Which one of these five misconceptions do you think is most detrimental to today’s businesses?


Take the first step in igniting your marketing plan today. If you want to learn more about creating, designing, or amplifying your content, I’ll provide you with a free 30-minute consultation. Call me at (321) 574-3854 or set an appointment with me on the Setmore calendar app to get started.