5 Ways to Avoid Brand Distraction & Market Your Business Effectively

If you are feeling dizzy from a daily overdose of information, you are not alone. According to the Nielsen Total Audience Report, consumers and digital marketing specialists alike spend nearly 11 hours per day consuming media.

While ad and article fatigue are common, so is brand envy. Many executives and their social media teams fill their feed with competitors, professional lifestyle accounts, and leading entrepreneurs. The constant comparisons and pressure to perform at 110% would have anyone stressed about their strategy.

Some CEOs and their marketers think they need to be everything and do it all. However, perfection is not possible. Instead of worrying what you aren’t, start focusing on what you are. Follow these tips to block out the noise and deliver your unique brand proposition to your customers:

Tips for Showcasing Your Unique Brand & Igniting Business

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Tone Down the Browsing

Commit to spending a little less time scrolling through motivational quotes and browsing others’ Facebook company pages — and more time working on your marketing strategy. Schedule a brief competitive review session once per week and record your findings. You can ask certain members of your team to do the same. Hold a monthly meeting to review insights.

Define Your Value Proposition

Clearly determine what makes your products or services better than the competition. Be sure to focus on your brand’s unique attributes without comparing them to others. Whether you offer personalized and efficient customer service or natural, healthy ingredients, it is important to succinctly illustrate and share why clients/consumers should work with you or buy from you.

Think of a few words or emotions that describe your company. Many consulting firms want to show they are trustworthy, professional, and insightful, while restaurants may prefer to appear enthused, joyful, and family-oriented.

Illustrate Value Creatively

Once you define your company’s unique attributes, it is time to show them off to current clients and potential customers. Professional services brands can share and write about news stories that pertain to their clients or advice consumers may not know about. They can also post team photos and tips to build trust and a stronger digital relationship. Healthcare practices could provide helpful information about medical conditions, tell families when to see their primary care physician and provide updates about illnesses in the news, like the flu.

Think about what you offer to customers and what they need from you. Match your strategy with beautiful, colorful images, requests for engagement, and informative knowledge guides.

Commit to Your Value

Post and engage with your audience regularly. Keep your value proposition in mind each time you schedule a post or reply to a customer. Every cover photo, infographic, and video you create should keep the uniqueness of your brand in mind. Ask yourself each week, “Am I communicating our value effectively?”

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Evaluate Your Results

Stay committed to your marketing strategy by measuring the efficacy of your posts, articles, and digital ads with analytics. You can also ask customers for their feedback while offering them a creative incentive. Meet with your marketing team regularly to discuss how your branding strategy is working. Ensure this conversation is separate from your chat about the competition.

While scoping out the competition is still important, it’s important to remember that the other isn’t everything. Balance your analysis of like-minded brands with a clear and focused marketing strategy that defines who you are and what makes your company (or products) unique. This approach will help you and your team relax and focus on improving your marketing strategy and helping your customer.

Does your business need assistance with branding, content marketing, or social media strategy? We’re here to help. Call us at (321) 574-3854 or email social@thesocialcampfire.com

 

NASCAR Revamps its Marketing Team; Melds Edit & Content Marketing

Last summer, NASCAR created a new 40-person content strategy group to oversee the league’s editorial and content marketing operations. Previously, NASCAR had separate teams dedicated to its website, social pages, video production, creative design, advertising partners and entertainment marketing efforts. These were individual business units, with their own, often overlapping goals, which created natural inefficiencies with how NASCAR created and distributed videos and other content across platforms.

The new group, which is overseen by Parker, was created to oversee all of NASCAR’s digital and social content and marketing efforts. It consists of the previous teams as well as six new digital content producers with backgrounds in writing and video production and editing. NASCAR’s TV production team and entertainment marketing team still exist as separate units, but have several staffers embedded within the content strategy group and participate in the group’s daily meetings every morning, Parker said.

Click the link to read more about NASCAR’s latest marketing moves and innovative strategies.

5 Big Misconceptions About Content Marketing for the CXO

You are an expert at what you do. In fact, as a CXO, you’ve made it to the top. No matter what industry you are in, however, it pays to be informed about your content marketing. Do you believe the biggest misconceptions in digital? 

As a social media advisor and content services provider to business leaders, I know how valuable it is for CEOs, founders, and company owners to leverage their goals with online marketing.

While working across the country this past year, I found there are still many misconceptions in offices around Florida and throughout the United States about digital marketing strategy and content marketing specifically.

Florida Content Marketing
I serve clients in Florida and across the United States on a remote basis.

Don’t waste your time on marketing that doesn’t work. Read in the list below the five biggest misconceptions I face in my work as a copywriter and digital growth advisor and what you should know as an owner, director, or entrepreneur.

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Biggest Digital Marketing Misconceptions

Your Marketing Elements Work Alone

What do I mean by this? …Nothing in your digital marketing strategy works by itself. You may have impeccable in-house experts who write engaging blogs, but if you don’t market them, no one will read them. If you create a snazzy newsletter but don’t have a website infused with SEO keywords and engaging graphics, you are literally leading your leads to nowhere. Talk with an online marketing expert about creating a services package that will amplify your content, comprised of a blog writing strategy, social media plan, a regular newsletter, and concise SEO and digital advertising process.

You Don’t Need a New Website

You created your website years ago and have a loyal client base. You also have a strong Facebook and Twitter following. Why re-design your website? Because it’s absolutely necessary. Google algorithms have changed several times over since you last updated your site. If you don’t play by the rules, no one will find you on the search engine’s first page. If your clients don’t find you on the first page – they may never find you at all. Grow your business and build trust by taking your marketing consultant’s advice and investing in an upgrade.

You Don’t Need a Social Media Strategy

This is one of the biggest misconceptions in marketing today. You do need a social media strategy to stay competitive, because companies like yours are already there, picking up business. Moreover, you need one that is focused on growth and engagement. While Facebook, Instagram, and LinkedIn keep booming, the platforms continue to become the place for your potential and current customers to converse and buy new things. This is true for B2B and B2C companies.

Now that it’s so popular, it is also an indicator of social proof and trust, like a website. If you have an established and interesting social media page, you build trust in your industry and community. Invest in long-term strategy, analytics, content calendar creation, and a copywriter to amplify your marketing efforts.

You Know Your Business, So You Know How to Market It

I will never argue with a CXO when it comes to their supreme knowledge of their business and industry. This is where I observe and listen. However, I will tell you that digital marketing strategy is learned. Just because you are an accomplished leader, doesn’t mean you know how to tackle social media strategy. That’s OK – and that’s where the power of collaboration gets its magic.

Copywriters, social media consultants, and digital marketing specialists can take your business goals and churn them into a viable marketing plan. Whether you are an attorney, massage therapist, or mental health counselor, an experienced and customer focused online marketer will learn about you and your company and come up with a plan that makes your uniqueness and value proposition come alive.

You Have Time to Do the Marketing Yourself

There are only 24 hours in a day. It’s important for you as a CXO to focus on what you do best – leading your team and making the day-to-day business thrive. While you engage in business development, sales, or travel to attend events and conferences, a marketing professional can guide your strategy and implement your needs. Whether you require blog ghostwriting, press release writing, white paper assistance, or social media strategy, it is more cost-effective in the long run to put yourself where you generate business.

Which one of these five misconceptions do you think is most detrimental to today’s businesses?


Take the first step in igniting your marketing plan today. If you want to learn more about creating, designing, or amplifying your content, I’ll provide you with a free 30-minute consultation. Call me at (321) 574-3854 or set an appointment with me on the Setmore calendar app to get started. 

5 (More!) Frightening Social Media Marketing Mistakes to Avoid

If you read Part One of this two-part frightening social media mistakes series, you know there is plenty you can do to make your Halloween engagement and sales soar – and much you should avoid. Design and create a spectacular fall social media engagement plan with my tips below.

Steer Clear of These Spooky Social Media Marketing Mistakes

Avoid these common social media marketing mistakes…

Forgetting to Post Halloween Photos/Updates  social-media-marketing-orlando

This Halloween, don’t forget to post what you are doing in-office and in-store. Are you decorating your staff cubicles? Dressing up in costumes as a team? Snap a photo! Pair it with a couple lines of copy about what is happening in the picture and how your company is getting festive. Failure to post these photos on social media is a missed opportunity to engage. Don’t forget to use hashtags like #Halloween and #Halloween2017.

Sharing/Posting Too Much

Some of us absolutely love Halloween. However, there is such a thing as posting too much. Stick to one Facebook or LinkedIn post to celebrate 10/31 – and make it count. You can share a few times on Halloween if you’re on Twitter or Instagram.

Getting Too Creepy

For some businesses, there is such a thing as too creepy. Don’t forget, you and/or your social media marketing partner know your brand better than anyone. If gory Halloween graphics or frightening videos don’t sit well with your type of customers, don’t post it. For example, professional services brands may opt for a classier autumn look (think pumpkins and fall leaves), while companies catering to children may post cute or funny graphics instead (laughing pumpkins or other kids in costumes).  While Halloween is a holiday of ghouls and goblins, consider who you are sharing your posts with.

Forcing Your Posts

If you don’t have much to say about Halloween, don’t worry about it. There’s nothing worse than feigning enthusiasm or trying too hard to celebrate in your tweets. Focus on being authentic. If it’s not your favorite holiday or you don’t have much going on in the office, consider a simple “Happy Halloween” greeting with a photo of Jack o’ lanterns or a bowl of colorful candy.

Attorneys and educational brands can remind their followers to be safe and watch out for children “trick or treating”, while boutiques and consulting firms can ask their followers to tell them what they enjoy doing on Halloween or their favorite October 31 memory. While I recommend posting something that day, you don’t have to be cookie cutter. Think outside the box.

Ignoring Curation Possibilities

Strapped for time? Don’t forget curation! Your colleague may have an event going on that you want to help promote – or you may find a funny GIF you can take off GIPHY. Introduce your followers (and customers) to your brand’s favorite Halloween articles, animations, and videos by sharing them straight from Facebook or re-posting them on Instagram. There is no harm with a few RTs or mentions on Twitter, either. If you wrote a blog last Halloween or think some of your content applies to the holiday, re-post it on social media.


I want you to succeed in your fall social media marketing strategy! If you haven’t already, be sure to read my blog about avoiding 4 more social media mistakes for business. You can also follow me and The Social Campfire brand on Facebook to stay updated on the latest social media tips all year long. 

5 Engaging Social Media Events to Celebrate in September

Can you believe it? Summer is nearly over, Labor Day is almost here, and we’re putting together our September content calendars. It’s time to get ready for another month of engagement on Facebook, Twitter, Instagram, and your clients’ favorite social media platforms. If you need help planning posts and blogs for September 2017, here are a few ideas from our staff:

September Social Media Events

Self Improvement Month

Each year, Self Improvement Month is held in September. Since we all can do a little to improve ourselves, no matter who our customers are or what industry we are in, this theme can easily apply to any company. If you are in personal fitness, chiropractic care, cosmetic dentistry, or higher education, September is a great time to create an entire content calendar around improving oneself and how your brand can help your customers achieve their goals.

Try creating 3 posts a week about ways that your business can help your customers improve themselves. You can also add inspirational and motivational quotes about self improvement to your content calendar. Finally, consider offering a self improvement September special, where you provide 20% off teeth whitening or $50 off a month of personal training. A modest Facebook ad budget can help you boost your call to action.

Hispanic Heritage Month

September is Hispanic Heritage Month! Engage your social community by celebrating the Hispanic heritage in your neighborhood and company. Create social posts that showcase Hispanic leaders in your town or over the course of history. Add an image of the person with a few lines of biographical information. You can also highlight Hispanic-led organizations in your area, share amazing books authored by Hispanic writers, and share facts about Hispanic heritage and culture. You can learn more about Hispanic Heritage Month 2017 and how to celebrate here.

Autumn Equinox/First Day of Fall

The first day of Fall 2017 is September 22. There are so many ways to highlight the Autumnal Equinox and fall season on social media! On 9/22, share a “Happy First Day of Fall” greeting on your pages. You can also use the theme all month long to share fall recipes, keep your followers abreast of fall festivals in your area, and share facts about the autumn season. You can also run fall specials, give away autumn-themed prizes, and help your followers get excited for Oktoberfest, Halloween, and Thanksgiving.

Create autumn cover photos for your social media pages to celebrate. You can also share beautiful fall photos like changing leaves and warm fall pies with quotes about the season. How can certain industries make the most of the Autumnal Equinox? Pest control companies can write blogs about how to prevent pests from entering the home in fall, educational institutions can share facts about the history of the equinox and autumn season, and home health agencies can help clients think of fall safety considerations for their parents.

Talk Like a Pirate Day

International Talk Like a Pirate Day is on September 19 and is one of the most popular events on social media each year. This is because the day is pure fun! This is the chance to let your inner pirate out – talk like a pirate on Twitter and Snapchat, or have your staff dress like pirates to take a group photo to share on LinkedIn! If you want to be really wacky, you could interview your CEO or marketing manager in pure pirate speak and go on Facebook live – or if you are feeling a bit milder, instruct your followers how to say a few words in “pirate.”

Business Women’s Day

Here at woman-owned The Social Campfire, we are big on Business Women’s Day! It is held every year on September 22, the same day as the Autumnal Equinox, and has its roots in the 1940s, when American men were off fighting in World War II and women entered the workforce. You can celebrate Business Women’s Day by highlighting your woman-owned business, female CEO, or female staff. Take an individual or group photo and thank them publicly on social media for all they do. You can also showcase famous female businesswomen or share quotes from female leaders on your LinkedIn and Facebook. Whatever way you choose to celebrate women business leaders, say it loud and proud!

By next month, we’ll be getting ready for Halloween, holiday shopping, and Breast Cancer Awareness month. Stay tuned for our October 2017 content ideas, which will include tips for these events and more. In the meantime, email us at social@thesocialcampfire.com for questions about your social media strategy or to receive a free quote for our services. For more even social media tips, follow our blog.

#FridayFact: 6 Social Media Factoids for You to Share

Happy Friday! We’re Celebrating #FridayFact with these 6 awesome factoids for you share on social media.

Which one is your favorite?

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10 Awesome #FridayFact Features

1.  Sea Cucumbers eat with their feet.

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2. Hawaiian Punch was originally developed as an ice cream topping.

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3. Captain Morgan is a real person. He was a Welsh pirate who later became Jamaica’s lieutenant governor.

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4. There are about 70 total ingredients in the McDonald’s McRib.

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5. Until the 1950s, stop signs were yellow.

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6. George Washington insisted his continental army be permitted a quart of beer per day as part of their rations.

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Comment on our blog to add another fact to the list!

For help with social media calendars and fact posts, email us.

Hot Service: Social Media Calendars

Social Media Calendars can help your team plan efficiently & market better on Facebook, Instagram, Twitter, Google Plus, LinkedIn, and Pinterest.

Do you have Social Media profiles for your business, but aren’t sure what to post and when? Are you drawing a blank when it comes to social media strategy, or would like more control over your social marketing success?

Let social media experts produce your monthly calendars ahead of time.

The process is easy:
  • Hire The Social Campfire to do your monthly Social Media Calendars.
  • Determine with TSC what platforms you will need a calendar for and what makes your brand and business tick.
  • Let The Social Campfire help you with your social strategy by providing monthly post copy, links, and images for you.
  • Review the calendar and post your one of a kind content. Each calendar is custom tailored with hashtags, customer relevant campaigns and more.

To request more information about monthly social media calendars, fill out the contact form and a social media expert will contact you shortly:

 

Why Your Business Should be Using Instagram Stories

Should your business be using Instagram’s new Stories feature?

Why your business should be using Instagram Stories

In August, Instagram rolled out a dynamic new feature called Instagram Stories. Insta-stories are ultimately a copy of Snapchat’s “here today, gone tomorrow” interface, but without quite as many bells and filters as its ghostly friend.

This new feature may be a game-changer for small businesses. Here’s why:

Instagram vs. Snapchat

Gone are the days when Instagram was the spontaneous social platform. Instagram is a lot of things, but instant is no longer one of them.

Instagram is polished.

Successful Instagrammers know that their profile needs to have top-notch photography and expert editing. Insta-profiles are carefully curated portfolios, showcasing the best of the best of your brand. Business accounts on Instagram have to stay cohesive and never go off theme. Crafting an impeccable account involves an excessive amount of work and hours can go into perfecting a single picture.

Snapchat is messy.

Snapchat is sloppy in the best sense of the word. Its casual and behind-the-scenes atmosphere lends a sorely-missing sense of authenticity to the world of social media. Snapchat is the opposite of Instagram. It’s off-the-cuff, unfiltered, and doesn’t need the approving double tap of strangers. However, its careless and impermanent nature has kept many business owners from investing the time and energy into embracing the popular app.

Why your business should be using Instagram Stories

The Benefits of Using Instagram Stories for Business

Instagram stories are the breath of fresh air that Instagram has needed for a long time. Its allows businesses to harness the power of both worlds, the spontaneous and the professional.

A Personal Touch

Stories allow you to introduce followers to a more intimate and casual encounter with your product or team while keeping your account refined and specialized. Whereas your profile may have glam images with flawless lighting of your finished product, your story can be a bit grittier, giving your customers a glimpse behind-the-scenes at a work in progress.

Share more

One of the cardinal sins of Instagram is oversharing. Stories let you share a great deal more content with your followers without cluttering their feed and annoying potential customers. This is a big deal, as abiding by normal social media etiquette can be hindering.

Stay on top

When Instagram’s new algorithm was announced in early 2016, users were not happy. One of the redeeming qualities of Instagram, previously, was that your posts weren’t lost in an incomprehensible popularity equation. Thankfully, Stories offers a new solution to this dilemma. All Stories are positioned above the normal insta-feed, bringing some of that missing visibility back to your business.

Why your business should be using Instagram Stories

Try Instagram Stories for Your Business

There’s really no downside to utilizing Instagram’s new Stories feature for your business and if you haven’t begun exploring the new feature, you really should. Sharing candid, unfiltered pics of your process and workspace humanizes your business. Sharing more often and taking advantage of Story feeds displaying at the top of Instagram gives your brand more exposure.

Get out there and share your Stories! Questions about how to use Instagram for Business? Call our office today to speak with an Instagram expert: (321) 574-3854 or email us: social@thesocialcampfire.com.

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