5 Ways to Avoid Brand Distraction & Market Your Business Effectively

If you are feeling dizzy from a daily overdose of information, you are not alone. According to the Nielsen Total Audience Report, consumers and digital marketing specialists alike spend nearly 11 hours per day consuming media. While ad and article fatigue are common, so is brand envy. Many executives and their social media teams fill their feed …

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NASCAR Revamps its Marketing Team; Melds Edit & Content Marketing

Last summer, NASCAR created a new 40-person content strategy group to oversee the league’s editorial and content marketing operations. Previously, NASCAR had separate teams dedicated to its website, social pages, video production, creative design, advertising partners and entertainment marketing efforts. These were individual business units, with their own, often overlapping goals, which created natural inefficiencies …

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5 Big Misconceptions About Content Marketing for the CXO

You are an expert at what you do. In fact, as a CXO, you've made it to the top. No matter what industry you are in, however, it pays to be informed about your content marketing. Do you believe the biggest misconceptions in digital?  As a social media advisor and content services provider to business leaders, …

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5 (More!) Frightening Social Media Marketing Mistakes to Avoid

If you read Part One of this two-part frightening social media mistakes series, you know there is plenty you can do to make your Halloween engagement and sales soar - and much you should avoid. Design and create a spectacular fall social media engagement plan with my tips below. Steer Clear of These Spooky Social …

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5 Engaging Social Media Events to Celebrate in September

Can you believe it? Summer is nearly over, Labor Day is almost here, and we're putting together our September content calendars. It's time to get ready for another month of engagement on Facebook, Twitter, Instagram, and your clients' favorite social media platforms. If you need help planning posts and blogs for September 2017, here are …

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#FridayFact: 6 Social Media Factoids for You to Share

Happy Friday! We're Celebrating #FridayFact with these 6 awesome factoids for you share on social media. Which one is your favorite? 10 Awesome #FridayFact Features 1.  Sea Cucumbers eat with their feet. 2. Hawaiian Punch was originally developed as an ice cream topping. 3. Captain Morgan is a real person. He was a Welsh pirate who …

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Hot Service: Social Media Calendars

Social Media Calendars can help your team plan efficiently & market better on Facebook, Instagram, Twitter, Google Plus, LinkedIn, and Pinterest. Do you have Social Media profiles for your business, but aren't sure what to post and when? Are you drawing a blank when it comes to social media strategy, or would like more control …

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