Another Amazing Year: The Social Campfire’s Top Posts of 2018

December 14, 2018December 14, 2018Leave a comment

A new year is nearly here – and that means Jess and The Social Campfire team are celebrating another 12 months of client service and success! We’re celebrating the season by counting down our top posts of 2018, including news updates, exciting projects, and customer testimonials. Check out what we were up this year below. We can’t wait to work with you in 2019!

The Top Social Campfire Marketing Posts of 2018

How to Ignite Your Digital Marketing Strategy in the New Year

Jess spent the first moments of the new year educating her followers and clients about tactful, creative ways to kickstart or improve their digital marketing strategy in 2018. Tips included utilizing app technology, writing effective native ad copy, and capitalizing off micro-moments. Judging from what was hot and on-trend this past year, it looks like The Social Campfire CEO was right! Stay tuned in 2019 for more tips on how to amplify and ignite your business goals.

5 Ways to Avoid Brand Distraction and Market Your Business Effectively

This highly popular article focused on tips to block out competitive noise and deliver a unique brand vision to customers. They included defining your value proposition, illustrating and being confident about your value after you define it, and evaluating your results with qualitative and quantitative data. These strategies were used in 2018 by the top marketers in the country – some of which Jess wrote marketing content for. If you’re interested in getting consultative advice for marketing your business in 2019, email Jess at social@thesocialcampfire.com. Consultation sessions will begin in March 2019.

Facebook’s Privacy Concerns: What Businesses Need to Know

Social media and overall digital security concerns became a big issue for businesses and consumers in 2018. The Social Campfire kept their followers and clients aware of the truth with their article on Facebook privacy concerns. Rest assured, Jess and the team customize their security solutions and advice to your company’s needs, so you know how to keep your business safe at all times.

How to Get Social Media Online Training

We all know how to use social media personally – but do you know how to setup and manage your Facebook, LinkedIn, G+, Instagram, and Twitter profiles for business success? How about promoting yourself and your brand as a social media marketer? The Social Campfire has customized online classes for all of your needs. Check them out here – and stay tuned for more class openings in April 2019.

Why Is Content Marketing Essential for Business?

Content marketing will continue to be an essential business activity in 2019. This popular 2018 article outlined a few of the reasons why SMBs and marketing agencies alike should invest in content. Check it out by clicking the link above. If you’re interested in exploring your 2019 content opportunities with The Social Campfire, send us an email at social@thesocialcampfire.com and we’ll get you a quote when our CEO returns from maternity time off in March 2019.

The Social Campfire’s Recent Digital Marketing Projects

Every business owner and marketing agency needs proof that their freelancer will deliver the type of content, social media management, and/or digital marketing expertise to meet their business goals. By clicking the link above, you can take a look at a few of CEO Jess’s 2018 portfolio projects. If you want to take a look at more after browsing this link-rich page, here are a few more links for you:

Technology and Healthcare Project Samples – 2018

Hawaii Cafe Promotional Articles

Writing for Home Improvement Companies

Content for Dentists and Cosmetic Surgeons – 2018

You can browse the full project portfolio here – and check out client testimonials here.

Have a wonderful holiday season and new year celebration! We’ll talk to you in 2019!

Happy International Women’s Day!

March 8, 2018March 7, 20183 Comments

Margaret Thatcher once said, “If you want anything done, ask a woman.” We concur.

As a woman-owned, woman-run American small business, we couldn’t be prouder of our fellow female entrepreneurs, business leaders, and creatives on this day. Happy International Women’s Day from The Social Campfire! We always, always believe in you. ❤

Connect with The Social Campfire on Social Media

March 6, 2018June 20, 2018Leave a comment

Are you connected with our social media communities? Follow us on Twitter, Facebook, Instagram, and LinkedIn to stay up to date on the latest social media and content marketing trends. We provide everything from business marketing tips to monthly discounts. Here’s how to join us:

Follow us on LinkedIn

By clicking above, you can follow our LinkedIn page and learn more about business-to-business marketing.

Follow us on Facebook

Following us on Facebook will allow you to take advantage of content and social media marketing discounts and coupons, learn first about our events, and explore the world of digital marketing.

Follow us on Twitter

Our Twitter feed is full of timely marketing news, inspiring quotes, fun GIFs, and thought leadership articles. We also RT our fans and clients!

Follow us on Instagram

Explore the remote life through vibrant photos. Our CEO Jess Dawkins is snapping and sharing images from her travels, around the state of Florida, and during her most interesting workdays. Discover everything from motivational quotes to gorgeous pictures of the Rocky Mountains and Bahamian sands.

Where should we follow you?

Tweet us or comment on one of our Facebook, LinkedIn, and Instagram posts to tell us you read this article. As you shout us out and follow us, we’ll pay it forward, RT or share, and follow you back, too!

How to Ignite Your Digital Marketing Strategy in 2018

January 3, 2018January 8, 2018Leave a comment

The ways we interact with and engage our customers are constantly evolving. In today’s consumer landscape, the start of a new year is always the perfect time to re-evaluate and recharge your digital marketing strategy. Whether you are looking to improve your social media marketing efforts, content marketing quality, or simply don’t know where to begin, The Social Campfire can help. Read the best ways to improve and ignite your marketing in 2018.

2018 Digital Marketing Tips

Harness the Power of Big Data

You don’t need a system that costs thousands of dollars to harness the power of big data and artificial intelligence. Social media platforms and analytics technology providers are constantly creating ways to make engaging with your customers and understanding what they want easier. Chatbots, in-depth conversion data, and better client data services are making it easier than ever to design and adjust your marketing strategy. Talk with a reputable, remote digital marketing provider if you need assistance obtaining the software or gathering valuable information.

Utilize App Technology

Today, there’s an app for everything. Capitalize off app technology by learning how your brand and customers can make the most of them. Some companies will benefit from creating their own app in 2018, while others will choose to focus on advertising within apps or leveraging partner apps to provide better services. Meet with your marketing and executive teams to discuss your goals for the year and how applications can meet those needs.

Write Effective Native Ad Copy

Native ads are those that match the natural form and function of the platform they appear on. When you see sponsored posts on LinkedIn and Facebook or polls on Twitter, the company has paid for native advertising. With this trend comes the need for impeccable, engaging ad copy. Hiring a copywriter on a project or part-time basis can provide you with the marketing knowledge and writing prowess your business needs to make the most of your digital ad spend.

Capitalize On Micro-Moments

Micro-moments are defined by digital marketers as snippets of time where brands are interacting with their audience on the fly. Is your CEO getting ready for a keynote at your industry’s top tradeshow? What tips does your company president have for packing for a big trip? Teaching them to create micro-moments on Snapchat, Instagram, and Facebook can build trust and transform your engagement rates. If you are an administrative professional, executive, or marketing director looking for these types of educational and instructive services, contact The Social Campfire for affordable online or face to face (Central Florida) social media classes that will help your team gain the skills you need to stand out.

No matter what you need to accomplish for your brand or business this year, there is a social media marketing, copywriting, or content marketing strategy to make it happen. Whether you need to define your strategy for the new year or receive help for a certain tactic, The Social Campfire can help. Call CEO Jess Dawkins at (321) 574-3854 or email us anytime at social@thesocialcampfire.com. You can also schedule a free consultation with Jess on Setmore.

New Year’s Hours of Operation

December 27, 2017Leave a comment

Season’s Greetings and Happy New Year from The Social Campfire!

As we prepare for a brand new year, I’d like to share with you the remainder of our holiday business hours:

Friday, December 29: Office closes at 2:00 PM ET
Monday, January 1: Office Closed
Tuesday, January 2: Business hours return to normal

Please feel free to email us on New Year’s Day at social@thesocialcampfire.com and we’ll return an answer for you on January 2. If you have any questions about partnering with us in 2018, or to receive a custom quote, you can also call us during normal business hours at (321) 574-3854.

Have a wonderful new year’s eve and a prosperous 2018!

-Jess & the TSC team

Christmas Hours of Operation

December 19, 2017December 27, 2017Leave a comment

Merry Christmas, Social Campers!

As we quickly approach Christmas this weekend, I’d like to share with you our holiday hours.

Please note the following hours for this coming week:

Friday, December 22: Office closes at 12 noon ET
Office Closed: Monday, December 25 and Tuesday, December 26

We will be open again as usual on Wednesday, December 27. We will also update our New Year’s hours during the business days of 12/27-12/29.

Merry Christmas, Happy Hanukkah, and enjoy your time with family and friends! If you want to get started with your marketing strategy for 2018, call the office at (321) 574-3854 or email anytime at social@thesocialcampfire.com.

Thanksgiving Hours of Operation 2018

November 9, 2017November 14, 2018Leave a comment

Thanksgiving is nearly here! To help you prepare, here are The Social Campfire Thanksgiving Week Hours.

Thanksgiving Week Hours of Operation:

Monday, 11/19 and Tuesday, 11/20: Normal Hours

Wednesday, 11/21: 9 AM-12 PM

Thanksgiving Day, Thursday, 11/22: Closed

Day After Thanksgiving, Friday 11/23: Closed

Normal business hours resume on Monday, 11/26

Questions? Email: social@thesocialcampfire.com

Have a wonderful Turkey Day!

Columbus Day: Explore Blog Services With 20% Off!

October 9, 2017October 16, 2017Leave a comment

Today is Columbus Day!

Founder & Chief Creative Officer Jess Dawkins is celebrating by offering you a chance to explore blog services at 20% off.

THE DEAL: Purchase one blog at regular price and receive 20% instant savings. If you’d like to purchase a 3-blog or 5-blog package – you’ll receive 20% off on already discounted rates.

Frequently asked Blog Services questions:

What are The Social Campfire blog services?

Jess Dawkins is an accomplished and award-winning marketer who offers expert blog and article writing services. She can write you a 300, 500, or 700+ word article or blog on anything you’d like so you can post it on your website, LinkedIn profile, and/or newsletter.

What kind of blogs and articles do you write for businesses?

Jess has years of blog, article writing, and publishing experience. She writes content for industries like healthcare, food and beverage, lifestyle, psychology, pet/veterinarian, construction, marketing, finance, real estate, and more. She also provides ghostwritten blogs and articles, which is content made to look like your CEO wrote it (ghostwriting).

Who can take advantage of your blog and article writing services?

She provides services on a remote basis, which means anyone in America who wants a blog or article can take advantage of them.

How much do your blogs and articles cost?

Jess prides herself on providing custom quotes so you receive the best price for your content needs, subject, and industry. You can, however, expect prices between $30-$150 per blog or article. Blog and article packages (3 blogs, 5 blogs, or 10 blogs) are typically discounted from the regular price. When we quote you for the Columbus Day Sale, we’ll provide you with the normal rate, plus what your 20% savings would look like.

How do I take advantage of the Columbus Day deal?

It’s easy to take advantage of our Columbus Day deal. Remember, it only runs from today, 10/9/17 until Friday, 10/13/17. Lock your savings in today. Simply fill out the Contact Form below and Jess will call or email you back to get started.

Take Advantage of the Columbus Day Special. Simply fill out the Contact Form below & make sure to insert code COLUMBUS17 at the bottom. She’ll call or email you within 24 business hours.

OR – Call instead at (321) 574-3854 and mention the COLUMBUS DAY special!

Claim Your Columbus Day Deal Now:

4 Frightening Social Media Marketing Mistakes to Avoid

October 4, 2017October 12, 20182 Comments

October is finally here – one of The Social Campfire’s favorite months of the year. This is because Halloween, fall, and the lead-up to the holiday season is prime time for effective content and social media marketing. In honor of impending spookiness, Jess wants you to avoid the most frightening social media mistakes of the season so you can make the most of October and grow your business. Avoid the blunders below to find success.

Avoid These October Marketing Mistakes

Forgetting to Sponsor Sales & Giveaways

The month of October kicks off the most festive quarter of the year. This is also a popular time for businesses in all industries to offer sales, contests, or giveaways to stimulate sales or referrals. Whether you own a dental practice, pizza restaurant, or clothing store, you can sponsor your October special through advertising on Instagram or Facebook. Unsure about how to sponsor a social media post or get started with advertising? Contact a remote or local social media professional.

Ignoring Themed Content Opportunities

Every business should have a monthly content calendar outlining their social media strategy. October should be full of themed content, whether it’s about Halloween quotes, autumn trends, or fall recipes. Don’t forget to incorporate the most fun and exciting parts of the season in your social media post copywriting.

Overlooking Hashtags

Don’t forget hashtags when promoting your October content! #Fridaythe13th, #Halloween, #breastcancerawareness, #Sukkot, #WorldVegetarianDay, #Oktoberfest, #ColumbusDay, and #Halloween2018 are all great ones to use. Don’t forget to search hashtags on Twitter and Instagram in real time to find the ones most current and relevant to your business.

Posting the Wrong Time

Don’t post about your Halloween specials or autumn events at the wrong time. A social media strategist can help you determine the best time to post on each platform so you can get the most reach and/or engagement. You can also utilize analytics tools to learn what time your customers respond the most.

Omitting Rich Graphics

Autumn is one of the most beautiful times of year in many places in the United States. Halloween is also a holiday generating rich, impactful graphics. Don’t forget images and/or video with every post, whether it’s on Instagram, Facebook, or Twitter.

With this advice in mind, you can make your October social media plan even more engaging. You can also call me directly at (321) 574-3854 or email me at social@thesocialcampfire.com to inquire about content marketing, copywriting, and social media marketing services for your business.