One of the biggest conversations in today’s digital marketing landscape is how to stay afloat in search engine rankings. While staying relevant on Google, business owners need to keep customers engaged with their brand. There are plenty of content marketing tactics out there, but blogging with the help of an expert content writer or copywriter remains an effective way to keep your brand visible and relevant.
Blogging is still essential, but you may have to approach it in a different way than you’re used to. That’s when guidance from a marketing company like The Social Campfire comes in handy. Let us give you insight into what’s boosting SEO rankings now. We’ll explain long-form content and why it’s seeing a resurgence on websites and blogs everywhere. To remain competitive, you have to be the expert in your field or the best at explaining your product. We’ll show you how investing in long-form content with companies that have AI tools can help your startup succeed in the long-term.
So, What Is Long Form Content?
Long form content is a type of content that is longer than 1,000 words. It can be in the form of an article, blog post or book chapter. Longer pieces of content are usually more comprehensive and detailed than shorter ones because they have more room for expansion and exploration.
The benefits of long form content include:
Improved SEO rankings – Longer articles have higher keyword density which improves their search engine ranking position (SERP) on Google or Bing.
More time spent reading – People tend to spend more time reading longer pieces because they feel like they’re getting something out of it; this means that there’s less chance your audience will bounce off before finishing what you’ve written!
The Benefits of Long Form Content
You’re probably familiar with the benefits of long-form content. However, if you are new to the world of digital marketing or have been struggling to create effective blog posts for your brand’s website, then writing longer content can help you:
Gain more readers: Readers love reading long-form content because it gives them value and helps them learn something new. The more time they spend on your site, the better chance they have of being converted into customers or subscribers (if that’s what your goal is).
Boost SEO rankings and search results: Google loves sites that provide useful information in an engaging way–and what better way than through well-written blog posts? When readers share links on social media platforms such as Facebook or Twitter with their friends/followers who visit those pages directly from search engines like Google instead of going through links shared by others first before getting there themselves later down the line (i.e., via social media). This means higher rankings in search engines’ results pages (SERPs) which translates into more traffic coming directly back home again without having gone anywhere else first beforehand!
How to Create Quality Long Form Content
The first step to creating quality long form content is to research and plan your topic. Then, you need to use visuals that support your message and help readers understand what you’re saying. Finally, write in a conversational tone that makes it easy for people who are not experts in your field (or even experts!) to understand what you’re talking about.
Tips for Writing Long Form Content
Focus on one main topic.
Break content into sections.
Use relevant keywords, but don’t overdo it.
Tools to Help Create Long Form Content
Grammarly: This tool is a must-have for anyone who wants to create content that’s free of grammatical errors. It can also help you identify problematic words and phrases, as well as suggest improvements for your writing style.
Hemingway: This tool will analyze the readability of your text, so you know if it’s too difficult or too easy for readers to understand. It also provides tips on how to improve your writing based on these results (for example, by using shorter sentences).
Wordcounter: If you want proof that long form content works better than short articles or posts with lots of paragraphs and subheadings, look no further than this tool! The Wordcounter will show how many words are in any given piece of writing–and if those words add up to more than 1,000 characters per line (which they should), then chances are good that people will enjoy reading what they’ve written!
Promoting Long Form Content
Promote your long-form content on social media. Use hashtags and tags to help people find it, and don’t forget to share it with your followers. Leverage influencers to promote your long-form content on social media. Influencers are often more trusted than brands, so they can help spread the word about what you’re doing better than anyone else!
Incorporate email marketing into your strategy as well–it’s a great way of reminding people about what you’ve written in the past, even if they didn’t read it when it was published!
Measuring the Success of Long Form Content
Measuring the success of long form content is a bit more complicated than tracking short-form content. You’ll want to measure:
Pageviews
Bounce rate (the percentage of visitors who leave your site after viewing only one page)
Social media engagement (likes, shares, comments)
Examples of Successful Long Form Content
Now that you know what long form content is and why it’s so important, let’s take a look at some examples of successful long form content.
Buzzfeed: This site has become famous for its listicles, which are short articles that are often funny or emotional. However, they also publish longer pieces of journalism as well. One example is “I’m A Fat Girl Who Loves Her Body,” which was published in 2016 and went viral on social media (it currently has over 3 million views). The author wrote about her struggles with self-acceptance after being diagnosed with polycystic ovary syndrome (PCOS) at age 16; she discusses how she learned to love her body despite the fact that it didn’t fit into society’s standards of beauty. This article shows how powerful words can be when used to tell personal stories like this one does–and it demonstrates why we should all pay attention when people share their experiences online!
To Sum Up
Long form content is great because it allows you to provide more value to your readers. It also gives you the chance to build trust with them, which will help increase their loyalty towards your brand. Finally, long form content can help you stand out from competitors by giving people something unique that they can’t find anywhere else on the internet (or at least not as easily).
If you have questions about writing long-form content, email us: social@thesocialcampfire.com
To discover our marketing pricing for long-form content, visit our marketing pricing page.
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